Hubspot Marketing

DECEMBER 13, 2019

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. To get to the bottom of it, marketers use attribution modeling. read on to find out how attribution marketing can help your business. What is Marketing Attribution?

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Marketing Mix Shoppers Marketing Marketers 145

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

SEPTEMBER 21, 2020

But they’re not helpful if you don’t know where to find them or how to use them. Learn how to set your nonprofit social media strategy up for success. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Benefits of social media for nonprofits. Promote awareness.

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Non-Profit Social Media Marketing Food Promotion 145

Buffer Marketing

FEBRUARY 21, 2024

Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. galen_leather) YouTube influencers have been more impactful for our marketing for a couple of reasons.

Shipping 120

Shipping Product Influencer Marketing Advertisers 120

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. This article will look at what a global content strategy is and how to create one. Image created by writer.

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Whitepaper Market Research Brand Management Content Marketing 111

Content Marketing Institute

DECEMBER 4, 2017

While marketing campaigns are often centered on content, event marketers often think about content too late. Effective content before, during, and after an event is vital to the overall experience.” That’s precisely what UBM found in its Content Connects research among technology brands. Click To Tweet.

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Thought Leadership Education Promotion Event Marketing 111

Kevin Indig

APRIL 19, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Google’s PR campaign against link building has been incredibly effective. Another reason link building is not en vogue anymore is that they matter in some verticals more than others.

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PR SEO User-Generated CMO 122

Backlinko

MARCH 29, 2024

Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling ? That’s what we’ll cover in this post, including: How URL parameters affect marketing and SEO Google’s perspective on URL parameters Tips to avoid common issues with URL parameters How Do URL Parameters Work?

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SEO User-Generated Marketers Marketing 109

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. No signs of slowing down.

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Branding Transform Gen Z Entertainment 138

Adobe Experience Cloud Blog

DECEMBER 17, 2015

As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. We know that content marketing can generate more leads , but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective. What’s the missing link?

eBook 91

eBook Thought Leadership Promotion Copywriting 91

Sprout Social

OCTOBER 19, 2016

The trick is knowing how to use social media contests strategically, rather than blindly deciding you want to do a giveaway. In this post, we’re going to detail everything you need to know about running a social media contest like setting goals, choosing the right platform, how to promote it and everything in between.

User-Generated 111

User-Generated Promotion Price Management 111

Hubspot Marketing

APRIL 13, 2023

So how do you actually write a value proposition statement that's strong enough to lift conversion rates and sales? They may even choose a competitor simply because that business communicates its value proposition clearly in its marketing campaigns and sales process. We'll cover: What is a value proposition? Only on Apple."

Food 145

Food Shipping CRM Branding 145

Hootsuite

OCTOBER 1, 2019

How do you get more Instagram likes on your posts? Think of it this way: how can you make your Instagram posts more likeable? While you can still see how many likes your posts get, you can’t see anyone else’s numbers. So how does that affect brands that rely on Instagram success? First step: don’t buy them. Trust us.).

User-Generated 112

User-Generated PR Law Shipping 112

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

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Social Media Marketing B2C Finance Marketing 98

Hubspot Marketing

MAY 10, 2022

Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find a job after college. But before we dive into how to find a job after college, let’s first shed some light on why the job searching process is so difficult for college graduates.

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Energy Shipping Management Price 98

DIY Marketers

APRIL 23, 2023

Let’s talk about lead generation funnels and how to make sense of the confusion between marketing campaigns and marketing funnels. Marketing can be confusing and overwhelming. There are so many marketing terms for things, that all sound like the same thing. Take marketing campaigns and marketing funnels.

CRM 60

CRM Marketing Marketers User-Generated 60

Hootsuite

NOVEMBER 10, 2020

Have you ever thought about how color can change the way you react to a product launch, social media campaign, or landing page? ?????????????????? ???????????????? ????????????????, ???????????? ???????????? —???????? ?????? ?????? ?? ????????: It’s easy to control exactly how your post will look. more reach and 3.1x

Food 145

Food Place Brand Management Management 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. As a field marketing professional, I have the pleasure of working with sales team members on a daily basis. Myth #3: Sales and Marketing Have Different Goals.

Thought Leadership 130

Thought Leadership B2C Marketing Marketers 130

Search Engine Land

NOVEMBER 17, 2022

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 92

Social Media Marketing Marketing Marketers User-Generated 92

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Branding 110

Branding Millennials Entertainment Transform 110

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

SocialPilot

MAY 8, 2025

We’ll break down each trend, songs they carry, why it’s catching fire, and how social media marketers can use them to drive engagement, build community, and grow their brand. No heavy effects are needed, just honest, good storytelling with smooth visuals. Not every trend is worth your time. Let’s get into it.

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Energy Transform Fashion Gen Z 59