Hootsuite

MARCH 28, 2022

The social media app features millions of new videos uploaded every day , and with each piece of content comes a new opportunity for users to react, chime in, go off, build connections, crack jokes, or just get weird. On TikTok , great comments are an art form. 40 ideas for TikTok comments. You’re not alone.

User-Generated 92

User-Generated Social Media Marketing Branding Marketing Strategy 92

Exposure Ninja

OCTOBER 2, 2023

The above billboard from IKEA plays on the idea that hiring the IKEA assembly service is easier than constructing it yourself by mixing up the billboard — the billboard is “assembled” wrong — like your furniture might be if you build it yourself. When it comes to marketing, you should look for inspiration inside and outside your niche.

PR 52

PR Marketing Marketers Promotion 52

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Social Media Engagement.

User-Generated 96

User-Generated Promotion Price Management 96

Hubspot Marketing

APRIL 13, 2023

A great value proposition could be the difference between losing a sale — and closing it. While a value proposition is more concrete, a tagline can represent a concept or idea that your business stands for. Value propositions are one of the most important conversion factors. However, writing it from scratch is hard.

Food 144

Food Shipping CRM Branding 144

DIY Marketers

APRIL 23, 2023

Chefs call it “mise en place” — it literally means “establishment” in English we call it “prep” Preparation in marketing includes getting your stuff together; Market Research, Your Ideal customer, Your Offer. I’ll say it over and over again. Marketing can be confusing and overwhelming.

CRM 60

CRM Marketing Marketers User-Generated 60

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Branding 100

Branding Millennials Entertainment Transform 100

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. It’s a great time to be an SEO. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. We have to do better for our businesses and our clients.

Real Estate 56

Real Estate Food SEO User-Generated 56

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. Respond personally to complex queries and comments and share unique, humanized content that reflects your brand’s voice.

Branding 124

Branding Analytics Social Media Marketing User-Generated 124

Hootsuite

JUNE 2, 2022

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. What is a social media crisis?

Management 145

Management PR Communications Health 145

Hootsuite

APRIL 5, 2021

What a thrilling time it has been for Clubhouse , the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat features , all in a matter of months. Social audiences like “live” content. The verdict?

Social Media Marketing 131

Social Media Marketing Marketing Marketers Thought Leadership 131

Content Marketing Institute

DECEMBER 4, 2017

It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic. And I’d love to hear about some of your favorites in the comments.

Thought Leadership 107

Thought Leadership Education Promotion Event Marketing 107

Adobe Experience Cloud Blog

DECEMBER 17, 2015

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. Use the Problem-Agitate-Solve (PAS) formula on social media.

eBook 91

eBook Thought Leadership Promotion Copywriting 91

Hootsuite

SEPTEMBER 8, 2020

And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Voice and tone.

Branding 145

Branding User-Generated Law Shipping 145

Hootsuite

OCTOBER 1, 2019

Because the goal on Instagram is to show your best side by sharing content that people value. The idea is to make the whole experience healthier and less competitive for users. First step: don’t buy them. Trust us.). Second step: ask not what your Instagram audience can do for you, but what you can do for your Instagram audience.

User-Generated 111

User-Generated PR Law Shipping 111

Content Marketing Institute

DECEMBER 21, 2017

Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. hejhejnatalya Click To Tweet. hejhejnatalya Click To Tweet.

B2C 98

B2C Content Marketing Shipping User-Generated 98