Content Marketing Institute

FEBRUARY 5, 2019

For instance, as CMI founder Joe Pulizzi pointed out years ago, the LEGO Movie entertained mass audiences and earned millions in revenue as a traditional feature film; but it also performed strongly as a marketing vehicle by winning the hearts and minds of a new generation of prospective LEGO consumers. Click To Tweet.

Branding 99

Branding Millennials Entertainment Transform 99

Sprout Social

APRIL 7, 2020

We’ll break down what the numbers reveal about the COVID-19 conversation, provide examples of brands successfully navigating the crisis and share what marketers should consider when building their strategies. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Branding 115

Branding Transform Gen Z Entertainment 115

Rock Content

MAY 31, 2023

Maybe it’s because something about your global expansion strategy is still generating some questions, and those doubts may be related to SEO. In this content, we will teach you how to create your strategy in other countries and conquer unknown markets. It feels like we just heard the sound of a record scratch, huh?

SEO 66

SEO Analytics User-Generated Marketing Strategy 66

Moz

MARCH 2, 2021

A best practice can be misinterpreted or outdated, leading to missed opportunities or outright harm to a business. In my experience, a lack of data can lead to a senior stakeholders’ opinions carrying more weight than an SEO expert’s recommendations. Step 3: Generate a STAT import file in.csv format.

Real Estate 56

Real Estate Food SEO User-Generated 56

Martech

APRIL 22, 2024

Rather than promoting your products or services en masse, this strategy involves segmenting your target accounts and prospects into distinct audiences. You can then craft customized messaging, content and channel strategies that speak directly to what each audience cares about most. What messaging is most likely to resonate?

Marketing Plan 114

Marketing Plan CRM Customer Journey Marketing 114

Rock Content

DECEMBER 28, 2020

Maybe it’s because something about your global expansion strategy is still generating some questions, and those doubts may be related to SEO. In this content, we will teach you how to create your strategy in other countries and conquer unknown markets. It feels like we just heard the sound of a record scratch, huh?

SEO 72

SEO User-Generated Analytics Marketing Strategy 72

Duct Tape Marketing

FEBRUARY 10, 2022

And I think, you know, we serve a lot of the younger generations and they do it really well, but you know, there's a lot of self promotion in it and it's hard for firms to get into that. And I think it is a, it's a generational change. Everybody, you know, in different generations faces and struggles with, I think.

Education 73

Education CMO CRM Management 73

Sprout Social

DECEMBER 27, 2023

Especially for your Facebook marketing strategy —the platform giant with almost 3 billion monthly users. Facebook ads automation Your Facebook advertising strategy benefits from automation too. Sprout Social At Sprout, we understand the importance of combining a holistic social media strategy with automation and AI.

Branding 124

Branding Analytics Social Media Marketing User-Generated 124

Hubspot Marketing

DECEMBER 29, 2023

How to Do Programmatic SEO Programmatic SEO Examples 5 Tips for Building Your SEO Strategy with Programmatic SEO What is programmatic SEO? Meta description generator by HubSpot (at your discretion). Choose a strategy for your programmatic SEO. Pro tip: Create a comprehensive strategy and break it down into small pieces.

SEO 115

SEO User-Generated CRM Manufacturing 115

Exposure Ninja

OCTOBER 2, 2023

Including the “ad” as a poster near KFC restaurants meant that people en route to KFC who didn’t know about the chicken shortage would hopefully see the poster. The KFC ad went viral, informing people who don’t regularly eat at KFC about the shortage, potentially leading to more customers once the supply shortage was resolved.

PR 52

PR Marketing Marketers Promotion 52

Hootsuite

OCTOBER 21, 2020

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. You may be missing leads and sales opportunities. Don’t overlook social media B2B lead generation opportunities. How to create a B2B social media strategy. Why use social media for B2B marketing.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Search Engine Land

NOVEMBER 17, 2022

For instance, “content marketing” might currently be en vogue. This can be confusing or off-putting to older generations that see “real life” and “social media” as two distinctly separate environments. Nothing in marketing is new. In other words, how you go about executing the tactics has evolved.

Social Media Marketing 122

Social Media Marketing User-Generated Marketing Marketers 122

Adobe Experience Cloud Blog

JANUARY 9, 2019

We could talk all day about marketing qualified leads (MQLs) or sales qualified leads (SQLs). But the primary goal must be focused on getting leads and prospects into the sales funnel. But what is a lead and what is a prospect? Leads and prospects are ubiquitous terms used in marketing. What is a Sales Lead?

Communications 134

Communications Thought Leadership Fashion CRM 134

Search Engine Land

JULY 21, 2023

I clicked the link in her profile and it did not lead to a home page for a private GP practice. In the UK, all practicing GPs must be on the General Medical Council’s GP Registry. Impersonating a doctor is not the first thing that comes to mind as a winning SEO strategy, so why is this happening? Doctor who?

PR 81

PR User-Generated SEO Health 81

Adobe Experience Cloud Blog

MARCH 27, 2012

This week we focus on lead generation and lead nurturing, next week we’ll look at getting the most from content marketing, and finally we’ll concentrate on how to improve your sales and marketing alignment. Lead Generation and Lead Nurturing. In a downturn, you can’t afford to let a single lead go to waste.

Marketing 104

Marketing Marketers Analytics Management 104

Content Marketing Institute

DECEMBER 4, 2017

I’ll admit, I’m a bit jealous of the Diner en Blanc events – chic gatherings in beautiful places around the world that rely mostly on secrecy and word of mouth. They were designed to help marketers better understand tools and innovations behind content strategy – the topic of the conference. Promote them. Celebrate them.

Thought Leadership 107

Thought Leadership Education Promotion Event Marketing 107

Adobe Experience Cloud Blog

JANUARY 27, 2015

We’ve actually got a great deal of power that comes from understanding how marketing’s levers affect the bottom line, generate revenue, or deliver return on investment in marketing. I had a stint as the Head of Digital Strategy for the agency that looked after McDonald’s. Or you could use a membership-based strategy.

Analytics 134

Analytics Transform Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 17, 2015

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? We know that content marketing can generate more leads , but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective.

eBook 91

eBook Thought Leadership Promotion Copywriting 91

Kevin Indig

APRIL 19, 2023

The Penguin updates traumatized a whole generation of SEOs, even though I haven’t seen a manual link penalty in years. Another reason link building is not en vogue anymore is that they matter in some verticals more than others. Google’s PR campaign against link building has been incredibly effective. The flywheel spins.

PR 122

PR SEO User-Generated CMO 122

Hootsuite

SEPTEMBER 8, 2020

We say: If omitting a comma could lead to confusion or misinterpretation, then use the comma. True story: I once won a Dale Carnegie Pen for a speech about the differences between a hyphen (-), an en-dash (–), and an em-dash (—). User-generated content. We don't ban Oxford commas! APStyleChat (1/4) [link]. Dash style.

Branding 145

Branding User-Generated Law Shipping 145

DIY Marketers

APRIL 23, 2023

Let’s talk about lead generation funnels and how to make sense of the confusion between marketing campaigns and marketing funnels. Because without them, it won’t matter whether you’re doing a funnel or a campaign, none of it will generate results. I’ll say it over and over again. then do not pass go.

CRM 60

CRM Marketing Marketers User-Generated 60