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When to use direct mail vs email marketing

Ariyh

Try Storyblok - the next generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels 170,000+ marketers and developers use it. Curious why? For example, send educational content, discounts, or product updates. New to Ariyh ?

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What Are URL Parameters? A Guide for Marketers and SEOs

Backlinko

URL parameters are strings of text added to a URL that modify website content and functionality. URL parameters change a page’s content or behavior without the need for a separate URL for each variation. Active Parameters Active parameters change the content or functionality of a webpage dynamically to suit the user’s needs.

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What does ‘Real-Time Marketing’ really mean? by Salesforce

Search Engine Land

en wondering, what is real-time marketing? Are we delivering content in seconds? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it.

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How to Create Your Own Influencer Media Kit (+ Examples from Influencers)

Buffer Marketing

  You need your media kit to be accurate, professional, and most importantly, unique — just like your content.   You need your media kit to be accurate, professional, and most importantly, unique — just like your content. Enter: a media kit.   What is an influencer media kit?

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How to Create Beautiful Instagram Carousel Posts (Free Templates)

Hootsuite

Some people react to certain colors based on personal experiences, but most people share the same psychological perceptions of color.? ? It’s extremely important to know your target audience when building a social media campaign and choosing what colors to use. more reach and 3.1x more engagement than regular posts on Instagram.

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15 Post-Purchase Email Examples to Inspire Your Next Campaign

Hubspot Marketing

Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox. Angie Jones , fractional CMO and author of the e-commerce newsletter The Brand Love Brigade explains why post-purchase emails are a powerful tool for customer retention.

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A guide to multichannel marketing for one-person marketing teams

Search Engine Land

Being a one-person marketing team can be both exciting and stressful. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team. Step 1: Align with executive stakeholders on a business plan Being efficient as a one-person marketing team is all about precision and scalability.