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How social media changed the sports marketing game

Sprout Social

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. million views on TikTok.

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25 Aussie TikTok creators brands should know in 2025

Sprout Social

She quickly rose to internet fame through TikTok, inspiring millions with her energy and creativity. Her TikTok content often delves into relatable moments and Aussie nostalgia, forming a witty commentary that Gen-Z audiences especially love. Her content blends fashion, nostalgia and no-gatekeeping energy.

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Golfcore Is Taking Over TikTok: What Brands Should Know

Traackr

It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. Creators are transforming major tournaments into cultural events. It’s about joining creator-led moments with the right energy and intent. Engagements surged past 53 million, up from 42 million last year.

Gen Z 52
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How to join the Metaverse: The complete guide for your brand

Sprout Social

As a pillar of Web3 , the metaverse promises technological advances that will transcend the physical and digital realm, decentralize the Internet and transform the society we know today. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

Gen Z 138
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Influencer marketing trends across industries

Sprout Social

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. Influencer marketing has transformed how we shop. trillion impressions.

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What’s Next? Reflections on #SXSW 2024

Businesses Grow

58% of Gen Z think the more absurd, the cooler it is. Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Brain-based computing ( organoid intelligence ) disconnects our need for rare materials and massive energy consumption. 82% say being weird is in. This is already happening.

Gen Z 130
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Social media for financial services: 5 tips to ace your marketing strategy

Sprout Social

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.