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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

Key performance indicators (KPIs) like engagement (likes, shares , comments), leads generated, and conversions (turning leads into customers) give you a clear picture of how your content is performing with your audience. For instance, if posts on one platform generate more leads than others, focus more energy there.

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How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

Hubspot Marketing

Instead, we put all of our energy into perfecting the newsletters content, building organic referral loops, and deeply getting to know our readers. So, as your audience grows, evolve your key performance indicators (KPIs) to match your stage of growth. This approach allowed us to grow efficiently without a big budget.

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

The Content Health tool lets you compare influencer marketing key performance indicators (KPIs) , while the Affinity Engine uses machine learning to automatically identify the right creators or influencers for your brand. To make the most of your investment, match their energy.

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How to optimize your content strategy across the customer journey

Martech

Example: For a sustainable energy company, a blog post titled “How to Reduce Your Home’s Energy Use” can provide practical tips and introduce the concept of sustainable energy solutions without a hard sell. Create comprehensive blog posts that answer these questions in an informative, accessible manner.

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Optimizing Your Content Strategy: Best Practices for Curated Content Marketing

Scoop.it!

Saves time and other resources Perhaps the best part of curated content is that you don’t have to create it, which also means you save tons of time, energy, and money (these resources are incredibly essential, especially if you’re a new-age startup or if you’re still trying to build your presence on social media channels).

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HubSpot's Social Media Team Gives 5 Tips for Bringing Your Brand on TikTok

Hubspot Marketing

After all, no one wants to dedicate their time, energy, or budget into something with little return. Take a look at several key performance indicators (KPIs) like profile views, video views, video likes, and follower growth to see if you're inching closer to your goals. Taking the risk with any new platform is daunting.

Branding 141
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12 Social Media Metrics You Should Be Tracking (And Why)

Buffer Marketing

You may hear people refer to them as “social media KPIs” or key performance indicators.   “Why would someone who sees this post stop scrolling, and spend precious time and energy engaging with it?” Each one tells its own story about your content’s reach and impact.

Analytics 107