Remove Energy Remove Management Remove Pharmaceutical
article thumbnail

7 risks of not prioritizing social media governance

Sprout Social

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. It is about as exciting to most social media managers as getting a tooth pulled. It is about as exciting to most social media managers as getting a tooth pulled.

article thumbnail

Content Moderation in 2023: Tips, Tools, and FAQs

Hootsuite

Content moderation is a part of social media management in which a content moderator handles incoming messages, comments, and other content generated by third parties. So make sure your social media moderation guidelines align with and refer to your social media crisis management plan. What is content moderation?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Move From Branded Content To A Content Brand

Marketing Insider Group

In fact, I heard earlier this year that Red Bull will generate more income from its entertainment properties this year than from selling energy drinks! That’s right, Glaxo Smith Kline, the third largest pharmaceutical company in the world (worth more than $73 billion today), owes its century-long success to Nurse Kennedy and the Baby Book.

article thumbnail

Google Performance Max: Everything you need to know

Search Engine Land

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Bid management Performance Max uses Smart Bidding to set cost-per-click (CPC) bids, which effectively means that advertisers have two options when it comes to bid strategies: Maximize Conversions with an optional CPA target.

article thumbnail

Does Your Health Care Content Hold the Cure for Customers in Crisis?

Content Marketing Institute

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. Helplines, chatbots , telehealth systems (like Call-a-Doc ), and other smart medical services that can be accessed anywhere, at any time are becoming standard in the managed health care world.

article thumbnail

Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

We speak and think in sounds, whereas something that has more of, say, a pharmaceutical type of nature is a lot harder to remember. And so Brand New Name draws on the ideas of the GV sprint and agile project management. Jeremy Miller: Yes, absolutely. So there’s that element of our programming as people.

article thumbnail

Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

In 2015, my company, BlueCloud Health , worked with 2 entrepreneurs who had just identified a problem – over half the medicines in Nigeria were counterfeit, made worse by Africa’s fragmented and poor pharmaceutical supply chains. . Telecommunications and E-payments.