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Rewiring Organizations For A Successful Digital Transformation

Duct Tape Marketing

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. You can learn from industry experts and be inspired by incredible spotlight talent.

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How Samsung transformed their customer experience with a new support site search

Martech

By taking this step, not only did Samsung avoid alienating users who needed help — they also managed to elevate CX and achieved a 19% increase in customer engagement on the support site. Managing a site of approximately 2,500 help articles became too labor-intensive for Messina’s small team. Traffic to the website exploded.

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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. Cross-functional alignment is critical for marketing transformation. Pillar 1: Marketing Strategy.

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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

I started as an Energy Trader and wanted something more interactive, so I went into sales where I learned the power of the marketing materials. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. And now I have a method.

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Marketers Pivot to Meet Pandemic Year’s Emerging Digital, Social, and Political Trends

The CMO Survey

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. With customer demands for digital experiences growing, marketers have been placed in a stronger position to deliver this value. were senior manager roles.

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LinkedIn & AI: How They Team Up & Why It’s Important

Digital Marketer

In the past 2 decades, I’ve built 16 businesses, authored a book called Balance is Bullsh*t, and I’ve had clients like MySpace and Google managing nearly a billion dollars in advertising spends. AKA, there were too many automated things, robotic language, and SELL SELL SELL energies online, and the human touch got lost in the mix.

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How to Create High-Quality Content for Clients From Different Industries? InfoStream’s Secret is WriterAccess

Rock Content

In January 2020, InfoStream made the decision to start working with WriterAccess, completely transforming their content creation processes and boosting their own credibility in the content creation space. “We were very much drawn to that to save time and energy, and also have confidence in [the] product.