Energy Manufacturing New Markets 
Martech
MAY 19, 2025
For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. Object Edge, a leader in digital transformation for manufacturers, saw that many clients were anxious about tariff volatility affecting supply chains and costs.
Adobe Experience Cloud Blog
JUNE 8, 2018
They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. The quote is this: “Red Bull is a media company that happens to sell energy drinks.” (See The Content Not Taken.
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Businesses Grow
FEBRUARY 6, 2023
Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe. Kalkhoff 2.
Exposure Ninja
OCTOBER 16, 2023
The focus is the people in your business : the sales team, customer support team, product designers, manufacturers, IT team — the list goes on. All the people involved in the business you are marketing will be able to offer insight to help you market your product and business to its fullest potential.
Martech
NOVEMBER 18, 2022
Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. Where do you see the most energy? You must also be prepared for your launch and have a clear, well-defined marketing plan long before your go-live date. Rebranding: A definition.
Hubspot Marketing
AUGUST 18, 2022
In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. GoPro & Red Bull. Co-Branding Campaign: Stratos.
Moz
OCTOBER 12, 2020
Every company has a supply chain, even service businesses like digital marketing.For manufacturing companies, suppliers might be the raw materials or transportation providers. For digital marketing companies, suppliers might be technology companies or the talent you hire to do the work. That has stuck with me ever since.
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