Smart appliances are great for marketers, if they’re useful for consumers
Martech
APRIL 14, 2025
It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Energy efficiency: Adjusts water and energy usage based on the load and how dirty the plates are. However, it remains to be seen if the result will be as useful to consumers as it is to marketers.
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