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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. When it comes to engagement, TikTok secures third place behind YouTube and Instagram — which is impressive considering its relative "newness." In short, users are engaged.

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Niche blogging in the new Google reality: 5 strategies to thrive or die

Search Engine Land

Do that and Gen Z and millennials will come beating down the door of your blog. However, investing time and energy into multiple channels above can result in solid returns. Finally, promote your brand messaging in everything you do. If your target market is between 18 and 34 , Instagram is still your top choice for marketing.

Gen Z 119
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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52
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How to Get More Followers on Facebook: 13 Tried-and-true Tactics

Buffer Marketing

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report.   According to our analysis, images ranked in second place, followed by text, with link-only posts squarely in last place.  Many will have specific rules about self-promotion.

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How Nonprofits Can Use TikTok for Growth [Case Study + Examples]

Hubspot Marketing

The American Kennel Club (AKC) uses Facebook to share tips and articles about dog care — like this post featuring the best dog raincoats — to establish its place as an expert in dog welfare. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts. 5000 Voices."

Gen Z 110
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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. His grandfather also shared the importance of conserving the outdoor places they love. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 100
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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society.

Gen Z 52