The state of marketing operations professionals is OK, but it’s going to get much, much better
Chief Martec
NOVEMBER 10, 2024
So given that a core responsibility of marketing ops is the evolutioon of marketing’s tech stack, and they’ve got a significant list of new technologies they’re planning for the year ahead, we get to the finding that is my long-time pet rock: integration. aren’t important. Of course, they are.
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