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Nature’s inspiration for transforming your marketing plan

Martech

The innovation and learning that emerges from the top layer drives commerce’s energy. Incorporating major new technologies. Preparing to serve new generations of “buyers and hires.” The post Nature’s inspiration for transforming your marketing plan appeared first on MarTech. Processing.

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How to introduce AI into your advertising in 2024 and beyond

illumin

In short, Predictive AI does the un-fun work so advertisers can focus their energy on the parts of their job – creating. When introducing AI into your advertising strategy, it’s important to consider where new technology can add the most efficiency with as little disruption as possible.

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The state of marketing operations professionals is OK, but it’s going to get much, much better

Chief Martec

So given that a core responsibility of marketing ops is the evolutioon of marketing’s tech stack, and they’ve got a significant list of new technologies they’re planning for the year ahead, we get to the finding that is my long-time pet rock: integration.

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How marketing employment might be disrupted when the economic value of intelligence is zero

Businesses Grow

AI is an enabling technology, but also a replacement technology Companies are incentivized to adopt new technology when there is an immediate and measurable ROI Unfortunately, extrapolating these ideas leads me to believe that there could be significant job losses. We are in a time of economic uncertainty and turmoil.

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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

So if budget wasnt an issue, Id focus on even more promoing of product, surprise gifts with purchases, and throwing events in more cities to connect with our community in person, building positive energy and creating memories. whereas Person B, who works at a startup, will see startup-friendly value props, images, CTAs, emails, etc.

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Stop Killing Ideas! Use “Yes, And” Instead of “No, Because”

Duct Tape Marketing

This simple shift not only encourages creative thinking but also transforms individual ideas into collective solutions that are more likely to succeed. We tried an accelerator program which created some level of access enabling us to partner with some young tech startups and bring some new technology to market.

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Why the best thought leadership doesn’t sound like thought leadership

Martech

His company transforms recycled plastic into railroad ties that match the strength of traditional wood while addressing environmental concerns. As CEO of Object Edge, he spends his days helping legacy companies (think manufacturing and similar) implement AI solutions and navigate digital transformation.