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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Transform 121
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How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Marketing

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Plus, it can elevate your other PR efforts: Thought leaders are often recognized by journalists, event organizers, and more for their knowledge and innovation and are often sought after for their opinions and expertise.

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3 ways to turn tariff turmoil into marketing gold

Martech

With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages. Object Edge, a leader in digital transformation for manufacturers, saw that many clients were anxious about tariff volatility affecting supply chains and costs.

Transform 118
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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table. Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR.

Branding 108
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Post Performance Report: Higher ed institutions raising the bar on social

Sprout Social

The video exudes a welcoming spirit—the kind of energy that makes nervous new students feel at ease on a new campus. In this Instagram Reel, you can see someone behind the camera waving a wand and transforming Alumni Lawn into a magical scene, complete with twinkling lights adorning the university’s ancient elm and oak trees.

Transform 101
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Branding Strategy: How to Build a Brand That Stands Out and Sells

Exposure Ninja

It transforms from a company selling products into a purpose-driven movement people want to join and support. When your brand shows up the same way across every touchpoint — your website, socials, emails, ads, digital PR and packaging— it becomes instantly recognisable and builds the trust that turns browsers into buyers.

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Online Review Monitoring: Why It Matters & How to Do It Effectively

SocialPilot

If youre not tracking what people say about your brand online, you risk losing sales, facing PR problems, and missing out on important customer feedback. Constantly switching between websites, social media, and email alerts takes time and energy. Here are a few reasons why managing your online reviews should be a top priority.