Sprout Social

DECEMBER 12, 2024

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. The play: Understanding your audiencetheir interests, sense of humor and nichesis the most important part of creating a social strategy. Note: This method isnt reserved for Gen Z.

Gen Z

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform. TikTokMadeMeBuyIt).

Gen Z

Power Digital Marketing

JUNE 3, 2025

They’re executing with strategy. A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. Building a TikTok Marketing Strategy: Step-by-Step Define Your Goals Start with clarity. This is your guide to building one.

Marketing Strategy

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. Gen Z users create more content, taking 1.4

Gen Z

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. YouTube has continued to dominate the world of video sharing. Currently, YouTube Shorts sees around 70 billion daily views.

Gen Z

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Entertainment and e-commerce The founder of UK vegan sweets brand Candy Kittens, Jamie Laing, knows how to capture an audience. Check out our social commerce strategy interview guide to help get you started.

Branding

Hubspot Marketing

JANUARY 22, 2025

Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer.

Gen Z

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z

Sprout Social

FEBRUARY 28, 2025

social media advertising market is projected to reach 9.95 billion in revenue by 2025 , demonstrating its growing importance in marketing strategies. The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments.

Gen Z

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. LinkedIn users are millennials Millennials are the largest generation of U.S.

Gen Z

Sprout Social

MAY 12, 2025

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. The rise of TikTok in Australia: TikTok stats on growth in the Australian market Although its been a major player in Australias social media landscape for years, TikTok is constantly evolving.

Gen Z

Sprout Social

JANUARY 30, 2025

…We need to stop interrupting and start being the entertainment. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

CMO

SocialPilot

APRIL 17, 2025

There are different kinds of video features on Instagram to explore: Instagram Reels Tips for 2025: Reels are the most popular and creative content format on Instagram, wherein you can create entertaining, immersive videos of up to 90 seconds to express your brand story creatively. However, new opportunities appear on Instagram all the time.

User-Generated

SocialPilot

JUNE 26, 2025

People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise. It has a dominant hold on Gen Z and millennial audiences globally. billion monthly users.

Gen Z

Hubspot Marketing

MAY 28, 2025

Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. So in this guide, Ill show you how to build a strong Amazon video marketing strategy step by step, from the ground up. Does that mean that every video delivers results?

eCommerce

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. They can use these insights to incorporate into their brands to come up with a new innovative marketing strategy or a product by itself to stand out from the competition and offer customers what they need.

B2C

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. They can use these insights to incorporate into their brands to come up with a new innovative marketing strategy or a product by itself to stand out from the competition and offer customers what they need.

B2C

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.

PR

SmartBrief - Marketing

NOVEMBER 26, 2024

For brands aiming to make a profit, having a marketing strategy that directly speaks to this audience is key. The growing demographic and shift in buying power mean brands and agencies need to adapt their marketing strategies to effectively engage with culturally diverse consumers. Buying power.

Non-Profit

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution. 6 Ways to Create a Meme Marketing Strategy 1. Why Is Audience Perception Essential in Meme Marketing? Aidan Brannigan 3.

Gen Z

Martech

JULY 18, 2025

Sources: Hootsuite , Data Reportal , Sprout Social Reasons for using X Entertainment is the main reason (81% of American users). Users also seek timely updates and entertainment. The target demographic is often identified as Gen Z/Millennial men. Keeping up with politics is a primary reason for 59% of U.S.

Gen Z

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

Gen Z

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. Who is Generation Z? Most raised by Gen X. Understand the importance of digital marketing to Gen Z.

Gen Z

Businesses Grow

MARCH 16, 2023

I’ve been accused of being obsessed with Gen Z! As marketers, we better pay attention. Gen Z is beginning to flex its muscle. They’re not kids any longer — here in America, we just had our first member of Gen Z elected to Congress! And why not? Faux-stalgia!

Gen Z

Businesses Grow

OCTOBER 12, 2022

I am endlessly fascinated by Gen Z. Every generation is different. Connecting in these spaces will require efforts to entertain and captivate far beyond any marketing we’re doing today. Complete Marketing Companion Episode Guide. Of course they are different. Like digital campfires. Sara Wilson.

Gen Z

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." With that said, are content like audio chat rooms worth it for marketers? Twitter Spaces and Clubhouse are not very popular among Gen Z.

Gen Z

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

Gen Z

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Each new generation has watched more online video than the last.

Gen Z

Hubspot Marketing

JANUARY 19, 2024

Influencers vs. Creators When to Use Influencers in Your Marketing Strategy When to Use Creators in Your Marketing Strategy When to Use Both in Your Strategy Influencers vs. Creators Comparing influencers and creators is like comparing squares and rectangles. Let me explain.

Gen Z

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. Podcast Listener Behaviors.

Gen Z

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. Let’s say you’re a brand that’s largely targeting Gen Z.

Marketing Strategy