Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. Over a decade later, people still reminisce and rave over the viral moment.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. From there, you can branch out to tell your product stories.

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 129

Marketing Strategy Content Marketing Gen Z Whitepaper 129

Martech

MARCH 30, 2023

I bet there was give-and-take, great insights and maybe even some entertaining moments. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Yet, too much of the marketing we see today talks at people.

Gen Z 132

Gen Z Marketing Marketers User-Generated 132

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Sprout Social

MARCH 21, 2024

However, TikTok consumers are generally more interested in lighter topics such as celebrities and music. Other choices include entertaining or funny stories, sports, fashion and beauty. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform.

Branding 97

Branding Gen Z Fashion Food 97

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Nostalgia marketing incorporates familiar elements, ideas, or events before conducting successful marketing campaigns.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. Here’s a brief summary of the two: TikTok strategy.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Rock Content

OCTOBER 20, 2023

Influencer Marketing happens when brands establish partnerships with digital influencers to associate their image with those personalities who endorse their products and connect with their consumers. This strategy gained relevance with the emergence of blogs and social networks in the Web 2.0

Influencer Marketing 86

Influencer Marketing Gen Z Marketing Marketers 86

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hubspot Marketing

MAY 16, 2023

You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. It inspires purchase decisions, helps with product research and gets consumers closer to brands. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Get creative with TikTok.

Gen Z 131

Gen Z Entertainment Branding Analytics 131

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 77

Gen Z Marketing Strategy Real Estate Millennials 77

Hootsuite

FEBRUARY 1, 2022

Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. Types of common collabs’ include brand shoutouts, sweepstakes, giveaways, and product unboxings. 4 quick tips for successful Twitch influencer marketing. Branded channel.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hubspot Marketing

MARCH 5, 2021

A recent post from YouTube's Chief Product Officer Niel Mohan mentioned that Shorts is expected to be released in the U.S. People can be entertained and informed by bite-sized content in the spare minutes of the day. -- That’s why we’re excited to announce that we are building YouTube Shorts.". billion cumulative daily views.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Hubspot Marketing

DECEMBER 28, 2023

Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. Ketchup AI talk has dominated the marketing space for the last year or so.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Sprout Social

MARCH 31, 2022

Product showcases, reviews and recommendations. Product-centric posts and recommendations dominate the platform. This signals a huge window of opportunity for marketers and advertisers. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action.

Gen Z 119

Gen Z Entertainment Law Fashion 119

Hubspot Marketing

APRIL 11, 2022

Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. The most popular categories for influencer content are beauty, fitness, dance, pranks, and entertainment. TikTok is 1.7x

Gen Z 108

Gen Z Transform Entertainment Customer Journey 108

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Product reviews. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. However, generally, mid-morning through the afternoon (9 a.m. to 5 p.m.)

Entertainment 105

Entertainment Gen Z Education Food 105

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. What can the best TikTok captions do?

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Let’s get started. Moreover, 47.4%

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Some of the most recognizable brands in the world include memes in their content marketing strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy?

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. Just under 40% of businesses are already using short-form video to promote their product or service. Save money.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Being successful on YouTube requires a big budget and professional production equipment. Do you feel like they care about educating, entertaining or understanding their customers?

Branding 100

Branding Gen Z Transform Education 100

CXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it.

Customer 95

Customer Entertainment User-Generated eCommerce 95

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. So what’s hot on YouTube in 2022? Current and emerging YouTube trends. Brand bringing this trend to life: Sephora.

Gen Z 136

Gen Z Promotion Shoppers Energy 136

Hubspot Marketing

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

NOVEMBER 28, 2022

You can even use them for product research. Pairing that with a link that will take followers directly to your products is even better. Countdown a product launch. Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Share a good review of your product.

Branding 122

Branding Gen Z User-Generated Promotion 122

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. Furthermore, product searches on the platform jumped more than 20x at the end of Q1 2021 compared to the same period the year before.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54