Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. This post digs into the top YouTube influencers of all shapes and sizes and why they’re notable. Table of contents: Who are YouTube influencers? These aren’t just one-off success stories, either. Published on 1.

Transform 105

Transform Influencer Marketing Education Entertainment 105

Sprout Social

APRIL 25, 2024

Influencer marketing brief template The most effective influencer marketing strategies view influencers as more than just contractors with a task to fulfill. To get the most out of your influencer partnerships, you need to treat them as just that—partners. Download the template 8. Get the template 18.

Social Media Marketing 109

Social Media Marketing Key Performance Indicator Influencer Marketing Management 109

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Buffer Marketing

FEBRUARY 27, 2024

The agency was founded in 2013 to “create pathways into advertising and entertainment for Gen Z BIPOC and LGBTQ+ directors, photographers, and creatives.”  ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 92

Gen Z Branding Influencer Marketing Fashion 92

Hubspot Marketing

FEBRUARY 13, 2023

Facebook Facebook is used by most (67%) social media marketers but takes second place behind Instagram for engagement and ROI. Facebook will see significant growth in 2023, with 23% of social media marketers investing more in Facebook than any other platform, 43% increasing their investment, and 41% continuing to invest in Facebook.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Sprout Social

DECEMBER 15, 2021

While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Moreover, 47.4%

Entertainment 132

Entertainment User-Generated Gen Z Transform 132

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Hubspot Marketing

MARCH 12, 2024

Shop Tab: This tab of the app allows customers to search and discover promotions, get recommendations, and manage their orders, all in one convenient place. TikTok’s Affiliate Program: Want to leverage creators or influencers, but don’t know where to start? Consider leaning into influencers.

Shipping 79

Shipping Logistics User-Generated Social Media Marketing 79

Dana Nicole

OCTOBER 13, 2023

Meta says AI characters on Instagram “can answer your questions, help you be more productive, and keep you entertained.” Entertainment Lastly, Meta has described their AI characters as being a form of entertainment. Again, I can’t comment on whether the chatbot is entertaining.

Entertainment 52

Entertainment User-Generated Health Influencer Marketing 52

Businesses Grow

APRIL 15, 2024

I come alive on a stage because I can teach and entertain, and I’m really good at it. There is a zen about blogging that sends you to a different place of focus and peace, even when the world is terrible. But shaking hands all night at a cocktail reception is my idea of torture. I am a mingler misfit. It was when I was blogging.

Transform 109

Transform Thought Leadership CMO Entertainment 109

Sprout Social

MARCH 31, 2022

Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. Access to a sound library.

Gen Z 123

Gen Z Entertainment Law Fashion 123

Hootsuite

NOVEMBER 2, 2022

Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. The internet is a beautiful, terrifying, unpredictable place.

Branding 96

Branding Influencer Marketing Affiliate Marketing Finance 96

Bannerflow

DECEMBER 16, 2021

The report highlights that, across the past two years, social media user behaviour is evolving to lean more towards making connections, plus seeking entertainment and news. After all, it’s engaging, entertaining and remains one of the biggest trends in the industry. The findings were split between influencers/celebrities and brands.

Advertising 98

Advertising Advertisers Influencer Marketing Entertainment 98

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. Leveraging Influencer Marketing Another crucial cog in the wheel of hotel social media marketing is the role of influencers.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Econsultancy

JUNE 1, 2022

“And we blended social media with instant messaging, live streaming, celebrities, shopping, and more – including gamification – into an interactive and immersive 40-minute live which blurred the lines between entertainment and ecommerce,” he explained. Influencer Marketing Best Practice Guide.

Branding 120

Branding User-Generated Transform Retail 120

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Consider consulting with a lawyer specializing in influencer marketing to review your contracts and ensure you're not agreeing to unfavorable terms.

Affiliate Marketing 94

Affiliate Marketing Non-Profit Finance Promotion 94

AWeber

NOVEMBER 22, 2023

How will you position yourself in marketing? For example, will you be a thought leader who provides valuable tips in your content, an entertainer who makes people laugh, a muse who inspires people, or -- something else? 3 - What are your marketing goals? Can a solo coach on a budget afford influencer marketing?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Businesses Grow

JUNE 20, 2022

No matter how niche or quirky your interest, there is a place on the web for your customers. This is both a good thing and a bad thing for marketers. Connecting to customers in a hundred places instead of three takes more effort, but this also provides more direct and relevant customer connections. How can you absorb it all?

Direct Mail 143

Direct Mail Manufacturing Communications Marketing 143

Sprout Social

MAY 9, 2022

Consider expanding your marketing strategy and allocating some of your budget for TikTok influencer marketing. That’s exactly what TikTok is about—creative bite-sized video content that engages and entertains your audience. You can post these videos from your own TikTok feed, like Chipotle did here: @chipotle.

Food 120

Food Entertainment Education User-Generated 120

Martech

JANUARY 27, 2023

The law was notable for governing behavior that did not actually take place in the EU. Regardless of where in the world that company is located and where in the world its data collection, controlling or processing took place. Much older laws continue to place limits on what is considered acceptable marketing.

Law 134

Law Pharmaceutical Marketing Marketers 134

Rock Content

JANUARY 7, 2024

The versatility of video is exciting, allowing your marketing team to boost their levels of creativity in determining how to use it for particular target audiences. Use it to inform, educate, or entertain both existing and potential customers while also building a robust lead generation and conversion tool to reach higher goals.

Entertainment 73

Entertainment Video Marketing Thought Leadership Education 73

Hubspot Marketing

FEBRUARY 16, 2023

Instagram is also top-dog in the influencer marketing space. Last year, it was the most popular platform for influencer marketing in the U.S. – and more marketers are planning to leverage Instagram for their campaigns in 2023. billion monthly active users.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Sprout Social

JULY 13, 2022

Georgia Porch, Social Media and Influencer Marketing Manager at Missguided , notes that when brands ditch customer service basics, it impacts more than just social strategies. You can have the best social media strategy in place but without enough staffing resources, it’s going to be difficult to pull off.

Gen Z 99

Gen Z Entertainment Social Media Marketing Shipping 99

Sprout Social

SEPTEMBER 14, 2023

Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy. Creator marketing and using real people to bring a brand to life is only going to become more important. Reviews need to be, well, reviewed by your team regularly.

Customer Marketing 123

Customer Marketing Branding Customer User-Generated 123

Neil Patel

FEBRUARY 18, 2021

You can use hashtags for topics, events, places, industry terms, or popular themes. A Twitter chat is a virtual gathering or discussion that takes place on Twitter at a specific time. Start by responding to influencers’ tweets, sharing their content by retweeting, and building relationships with them.

Advertising 138

Advertising Advertisers User-Generated Promotion 138

Neil Patel

OCTOBER 17, 2020

Influencer marketing is based on trust, which is why brands want to partner with genuine influencers who built their following organically. Informational, educational, or entertaining? Entertaining Content That Helps Your Audience Pass Their Time. You’ll End Up Being Blacklisted. What do you want to post to be?

Fashion 145

Fashion Entertainment Education Food 145

Bannerflow

FEBRUARY 10, 2022

Those working in entertainment and media and iGaming, for example, reported a decrease in content demand. While effective, the nature of financial services may not seem like a natural fit for influencer marketing. Indeed, a recent study by Onalytica that support how effective influencer marketing can be in this field.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Bannerflow

FEBRUARY 10, 2022

Those working in entertainment and media and iGaming, for example, reported a decrease in content demand. While effective, the nature of financial services may not seem like a natural fit for influencer marketing. Indeed, a recent study by Onalytica that support how effective influencer marketing can be in this field.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Hubspot Marketing

MAY 14, 2019

Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Experiential Marketing.

Stealth Marketing 143

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 143

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. These sites are an ideal place to center engagement efforts. Marketers must ensure their content is visually appealing and competitive with the already loud and crowded sites to capture their attention.

Gen Z 52

Gen Z Millennials Health Transform 52

Buffer Marketing

DECEMBER 20, 2022

It’s been so successful that I recently added a second account— @missmoneymichelle —to become a finance influencer in my own right and bypass expensive influencer marketing for my brand. In just a few weeks, I gained over 17,000 followers. Better than followers, though, are the business results.

Finance 88

Finance Entertainment Influencer Marketing Target Market 88

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. The app topped the charts for quarter-over-quarter download growth, and jumped 21 places in worldwide download numbers for the three-month period.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Econsultancy

DECEMBER 1, 2021

The discounting event, which takes place on the fourth Friday in November, is often associated with panic buying and impulse purchases, and often involves a bombardment of ads from a multitude of different retailers. Sainsbury’s came in second place for the metric (61%). That’s all for now. 

Gen Z 52

Gen Z Health Retail Millennials 52

On24- CMO Confessions

JANUARY 14, 2021

In today’s episode, Evy and Cheri Keith, Head of Strategy and Research at ON24, discuss Evy’s career from and back to Traackr, authenticity, and the future of influencer marketing. On today’s episode, I’m joined by Evy Lyons, CMO at Traackr, a data-driven influencer marketing platform. Evy Lyons: Thank you.

CMO 52

CMO B2C Influencer Marketing Communications 52

Neil Patel

NOVEMBER 25, 2020

That’s not to say there isn’t a place for the logical or the rational in decision making. This is where marketers often leverage the theory of dual processing in psychological marketing. Content is far more likely to be shared when it makes people feel good or it creates positive feelings such as leaving them entertained.

Marketing 145

Marketing Marketers Health Manufacturing 145