Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 77

Social Media Marketing User-Generated Marketing Marketers 77

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Wake up and smell the antiseptic, Doc. Measure ROI.

Social Media Marketing 83

Social Media Marketing Health Education Marketing 83

Sprout Social

FEBRUARY 1, 2021

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. For many social marketers, 2020 was filled with burnout and stress.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Copywriting 133

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Martech

MAY 6, 2022

By using disruptive technology and catering to the desires of its millennial customers, Coca-Cola has effectively combined tech, creativity, marketing, and product development to improve the returns on its campaigns. Twitch is an interactive live streaming service for content spanning gaming, entertainment, sports, music, and more.

Social Media Marketing 103

Social Media Marketing Non-Profit User-Generated Transform 103

Hootsuite

MAY 31, 2022

This is likely thanks to the platform’s focus on educational content over pure entertainment. Pinterest is the 14th largest social network in the world. Manage your Pinterest presence alongside your other social media channels using Hootsuite. Pinterest users, though, usually come to the platform with a purpose.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hootsuite

MAY 11, 2023

Knowing the average social media manager salary can help you determine if this is the right job for you. Social marketers are highly sought after in today’s digital age, and social media marketing salaries vary depending on experience, location, and industry. Download them now.

Management 96

Management Social Media Marketing Entertainment Marketing Plan 96

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media Marketing 120

Social Media Marketing Key Performance Indicator Marketing Marketers 120

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Buffer Marketing

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Management 91

Management Social Media Marketing Finance User-Generated 91

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. RIP, traditional marketing.

Management 145

Management Social Media Marketing Entertainment Communications 145

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Management 88

Management Real Estate Branding Food 88

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Martech

MAY 16, 2024

These consumers understand the value exchange — they pay less for entertainment and accept ads as the tradeoff. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024.

Retail 106

Retail Entertainment Influencer Marketing Advertising 106

Martech

FEBRUARY 13, 2024

Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year. Super Bowl-related social media activity more than doubled year-over-year, according to social listening platform Sprinklr. Image: Sprinklr.

Transform 118

Transform Entertainment Social Media Marketing Marketing 118

Jeff Bullas

DECEMBER 2, 2022

Scott Galloway is a professor at New York University and writes with a sense of humor that is both insightful, entertaining and informative. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. 1: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Spiralytics

MAY 30, 2024

As a marketer, you can leverage these platforms to create what is essentially a TV channel for your business. Share exciting videos about your brand, host live events, demonstrate products, conduct interviews, and create engaging content that entertains and informs your audience. Discussions keep you in the loop with your customers.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. Another trend in the pipeline is the rise of audio formats on social media. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 103

Social Media Marketing Key Performance Indicator Influencer Marketing Management 103

Calvyn Lee Blog

JANUARY 28, 2024

Ways to increase karma include: Sharing interesting, helpful, or entertaining posts and content Commenting with useful, relevant information Thoughtfully engaging in discussions Upvoting other redditors’ quality posts and comments Having higher karma unlocks access to larger subreddits with more potential customers.

Promotion 242

Promotion Entertainment SEO Education 242

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

Gen Z 92

Gen Z User-Generated Entertainment Millennials 92

Hootsuite

SEPTEMBER 25, 2023

If you run social media for a school, college, or university and struggle to get your engagement rates up to the industry average, here are some tips that will help. If you’re calculating the engagement rate of a specific social media marketing campaign, only include the details of the posts that were part of the campaign.

Real Estate 126

Real Estate Food Analytics Entertainment 126

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? Social media and other sources have offered an inexpensive way for SMEs to reach a much wider audience. Omnichannel marketing.

Transform 83

Transform eCommerce Retail Entertainment 83

Hubspot Marketing

MARCH 12, 2024

According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% Navigate to Product Management. Click on Add Products. On TikTok, content is royalty.

Shipping 87

Shipping Logistics User-Generated Social Media Marketing 87

Buffer Marketing

APRIL 24, 2024

​​The primary goal of organic social media is to build a genuine connection with your audience by providing valuable, entertaining, or informative content that resonates with them. It's important to note that organic and paid social media require different skill sets.

User-Generated 109

User-Generated Health Social Media Marketing Thought Leadership 109

Martech

AUGUST 2, 2023

. “Maybe they don’t get 50% market share; maybe it’s 10% and that’s still enough to create impact and engagment.” Here’s your audience — now figure out how to entertain them.” “Really across any rights-holder or media entity,” said SponsorUnited’s Lynch.

Entertainment 86

Entertainment User-Generated Social Media Marketing CMO 86

Sachs Marketing Group

JANUARY 24, 2024

Fortunately, our social media marketing experience has provided insight into what works (and what doesn’t), and we’re here to share a few tips. In this article, you’ll learn how to create engaging posts for social media. Polls and quizzes can be tailored to align with your brand identity and marketing goals.

Social Media Marketing 98

Social Media Marketing Transform Communications Branding 98

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Knowing this, it’s important not to take a universal approach to social media marketing. Develop a Social Media Strategy.

Social Media Marketing 120

Social Media Marketing Entertainment Analytics Industry Insights 120

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Martech

JANUARY 3, 2024

The reasons why consumers might be turned off to social media are obvious, but they aren’t new. Yet, X saw the grand exit of big tech and entertainment brands last year. Gartner data shows that nearly a third (31%) of social media users expressed openness to advertising on YouTube specifically.

Entertainment 135

Entertainment Advertising Advertisers User-Generated 135

Backlinko

APRIL 30, 2024

of newly established businesses managed to survive for a minimum of two years. ( of newly established businesses managed to survive for a minimum of two years. ( Only 29% of US adults say large corporations have a positive impact ( Pew Research Center ) Small Business Owner Statistics Women own 43.4% of new businesses fail by year 1.

Finance 75

Finance Retail Health Entertainment 75

Buffer Marketing

JANUARY 22, 2024

  She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter). ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Hubspot Marketing

FEBRUARY 6, 2024

This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media. Yet, her video was still entertaining and kept me and Olasimbo hooked. Plus, who doesn’t love bubble tea?"

Gen Z 108

Gen Z Entertainment Education Social Media Marketing 108

Hootsuite

FEBRUARY 14, 2023

Lele Pons Number of followers : 50.5M ( @lelepons ) Genre : Entertainment Where they got their start : Vine Lele Pons got her start as a Vine comedian and has since extended her success on the platform to other pursuits, including music, modeling and acting. View this post on Instagram A post shared by Huda (@huda) 3. billion views).

Entertainment 110

Entertainment Fashion Influencer Marketing Energy 110

Customers.ai

AUGUST 29, 2022

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land.

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103