article thumbnail

The 7 Building Blocks of a Solid Content Marketing Plan

Rock Content

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Define your vision for success. Understand your audience.

article thumbnail

Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers

Hubspot Marketing

Facebook Facebook is used by most (67%) social media marketers but takes second place behind Instagram for engagement and ROI. Facebook will see significant growth in 2023, with 23% of social media marketers investing more in Facebook than any other platform, 43% increasing their investment, and 41% continuing to invest in Facebook.

Branding 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

article thumbnail

AR vs. VR: Which Is More Effective for Marketing [+Consumer Data]

Hubspot Marketing

For one, AR is a high-quality tool for product marketing. The IKEA Place app is a great example of AR product marketing. 47% bought virtual items other than NFTs, down 25% from May 2022, meaning that marketers planning to sell products in the virtual world might find consumers less willing or interested in buying.

article thumbnail

Virtual Event Engagement: 5 Tips to Keep Attendees Involved

Marketing Insider Group

Here are some ideas worth considering in your plans to level up engagement and get optimal participation from your attendees: Use an Event Platform With Top-notch Engagement Features. Plan Event Content To Resonate With the Audience. Use Entertainment, Gamification, and Incentives. Use Entertainment and Gamification.

article thumbnail

How to Promote Brands Through Gifs

Neil Patel

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? Other places to find gifs include Tenor , Tumblr, Reddit, and Imgur). Use Gifs in Blog Posts.

Promotion 133
article thumbnail

Putting Your Buyer Persona Interviews to Work In Your Marketing Activities

Lynton Web

The next phase is to use the information throughout your inbound marketing plan and strategy. Here are six places you can incorporate the findings of your personas. Blogs: Blog posts tailored to specific types of customers are an ideal place to use long-tail keywords for which different personas may be searching.