Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. Build some promotions and special offers into your social posting calendar just for followers and fans.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. And where should I promote my videos? Once you've created a dynamic video that grabs viewers' attention, it's time to start thinking about promotion.

Branding 106

Branding Video Marketing Millennials B2C 106

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Tie-ins don’t have to involve other forms of fiction.

Customer 52

Customer Millennials Transform Gen Z 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel.

Social Media Marketing 91

Social Media Marketing Transform User-Generated Gen Z 91

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Promote New Videos on Social. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. Use the principle of "entertainment-first". Remember that TikTok is an entertainment platform first and foremost. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts.

Gen Z 103

Gen Z Entertainment Non-Profit Education 103

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

NOVEMBER 21, 2022

Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Their digital and creative solutions help global brands optimize their social entertainment and commerce strategies. Dash Hudson. Case study: Mecca. Case study: Samsung.

Gen Z 114

Gen Z Transform Retail Entertainment 114

Hubspot Marketing

NOVEMBER 21, 2022

We're providing them financial value, distributing their show across our brand channels — we're cross-promoting their show across our podcast network.". For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment.

Gen Z 87

Gen Z Millennials Inbound Marketing Entertainment 87

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of.

Gen Z 84

Gen Z Influencer Marketing Entertainment Marketing 84

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. Since Reels are heavily promoted on the platform, the feature is almost unavoidable — sometimes to the chagrin of users. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Caffeine's biggest investor to date is 21st Century Fox.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. BMO Harris Bank offers a lesson on engaging millennials.

Branding 100

Branding Millennials Entertainment Transform 100

Neil Patel

JANUARY 19, 2021

Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. How do you get the most from promotional tweets? Entertain Audience. Well, it’s not just about your actual voice. A final tip.

Customer loyalty 139

Customer loyalty Transform User-Generated Entertainment 139

OnPassive Marketing

AUGUST 24, 2022

Content marketing is an essential aspect of digital marketing that helps create and maintain customer relationships by creating and distributing valuable, informative, and entertaining content. You can discuss topics that are relevant to them, promote your products or services, or talk about life in general.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Hubspot Marketing

SEPTEMBER 20, 2022

In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. Promote new posts. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. However, when it comes time to promote this giveaway, do so on your Story. Are you struggling with what to post on Instagram?

User-Generated 110

User-Generated Education Promotion Millennials 110

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. With that, let’s dive in! Emphasize eye-catching, visual content.

Gen Z 90

Gen Z Millennials Shoppers Price 90

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. EditorStahl #CMWorld Click To Tweet.

Content Marketing 78

Content Marketing Health Millennials Entertainment 78

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Just follow their lead with authentic content that gives your brand a human face.

Branding 142

Branding Transform Whitepaper User-Generated 142

Martech

MAY 6, 2022

By using disruptive technology and catering to the desires of its millennial customers, Coca-Cola has effectively combined tech, creativity, marketing, and product development to improve the returns on its campaigns. Twitch is an interactive live streaming service for content spanning gaming, entertainment, sports, music, and more.

Social Media Marketing 108

Social Media Marketing Non-Profit User-Generated Transform 108

SocialPilot

JANUARY 15, 2024

Facebook video ads are used by more than 73% of marketers to promote their products or services. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Entertaining video content can boost the purchase intent by 97%. More than 500 million people watch videos on Facebook.

Video Marketing 83

Video Marketing Gen Z Marketing Marketers 83

AWeber

NOVEMBER 22, 2023

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. For example, will you be a thought leader who provides valuable tips in your content, an entertainer who makes people laugh, a muse who inspires people, or -- something else? What differentiates you from other coaches?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Marketing Insider Group

NOVEMBER 21, 2022

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Networking opportunities are a big attraction for many event attendees, aside from the event itself, so make sure you schedule in plenty of free social time and provide casual spaces that promote interaction.

Event Marketing 112

Event Marketing Food Millennials Health 112

Sprout Social

MAY 26, 2022

By adding context and a healthy dose of humor, they promote their menu items while making popular audio snippets their own. To expand their reach, they turned to the TikTok Creator Marketplace to find Gen Z and Millennial influencers that aligned with the brand’s values. Baby spice ???? nandosuk. ? The campaign’s 22 videos (about 4.5

Gen Z 142

Gen Z User-Generated Marketing Marketers 142

Hootsuite

NOVEMBER 28, 2022

Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. For entertainment via memes, humor subreddits, or to discuss TV or movies. Reddit is all about fostering community by encouraging users (a.k.a.

Branding 100

Branding Gen Z Affiliate Marketing User-Generated 100

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. But influencers are not only helping to promote products – they’re also buying products themselves. Since Covid-19, a whopping 86.5%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

FEBRUARY 16, 2023

For instance, in the last three months, 83% of Millennials have visited YouTube, followed by 81% of Gen Z, and 79% of Gen X. Far too often, content is created for one-and-done campaigns or promotions," Casted's CEO and Co-founder Lindsay Tjepkema says. Another notable advantage of YouTube is its popularity across demographics.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. Short-Form Video Trends to Look Out For. More User-Generated Content (UGC). Consumers generally love UGC.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Content Marketing Institute

APRIL 10, 2018

And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. And millennials? A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W.

Millennials 110

Millennials Inbound Marketing PR Health 110

Hubspot Marketing

SEPTEMBER 2, 2019

Even I -- a social media-obsessed millennial blogger -- had trouble figuring out how the heck it worked when I first logged on last year. This can be helpful for brands or people that want to promote their TikTok channel on other websites or in the physical world. People come to this platform to be entertained.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust.

Customer 120

Customer Gen Z User-Generated Health 120

Hubspot Marketing

AUGUST 2, 2018

They can choose the objective of their ad campaigns, the type of ad they promote, and the targeting of their ads, which can get incredibly granular. Dynamic Ads automatically promote products to people who have expressed interest in them on your website, app, or somewhere else on the internet. Entertainment. With almost 1.5

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Content Marketing Institute

DECEMBER 5, 2017

Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. The millennial market is really who banks like ours are looking to connect with.”.

Education 102

Education Marketing Strategy Branding Energy 102

Adobe Experience Cloud Blog

MARCH 21, 2016

As marketers, we know that we have to keep delivering value in the form of content, entertainment, education, and services well after the initial transaction in order to keep customers engaged and our brand top-of-mind. Is there a recipe for taking a business model and product from good, to one that customers can’t live without?

Customer 91

Customer Thought Leadership Millennials Shoppers 91

Marketing Insider Group

NOVEMBER 12, 2019

AR can be used for interactive product demonstrations, to help attendees learn more about each other and network, to create interactive venue maps, provide entertainment and opportunities for engagement, and more. Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce.

Millennials 101

Millennials Event Marketing Food Health 101