Sprout Social

JULY 1, 2025

That’s why we gravitate toward content that teaches, entertains or makes us feel seen. According to the Q2 2025 Sprout Pulse Survey, 85% of Millennial social media users are on Facebook, 80% are on YouTube and 74% are on Instagram, making these platforms the most popular with the generation.

Millennials

Vertical Response

JULY 7, 2024

Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. To succeed on TikTok, brands need to focus on creating entertaining and engaging content that hooks viewers within the first few seconds. With over 2.5

Gen Z

SocialPilot

JANUARY 21, 2025

Ready to transform raw data into actionable insights? Lets jump straight into everything you need to know about choosing the right social media analytics dashboard for your needs. YouTube Think youre just entertaining your audience? So, if you’re not already using a social media dashboard, its time to start.

Analytics

SocialPilot

JUNE 18, 2025

What Social Media Can Do for a Business (Big Benefits, When Done Right) Social media has a powerful positive impact on business growth. I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too.

Real Estate

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO

Sprout Social

JULY 25, 2025

Post short-form videos As Sprout’s 2024 Social Media Content Strategy finds, TikTok and Instagram users want short-form videos. UK audiences in particular crave quick, entertaining content with relatable humour, UK-based slang and culturally relevant tips. Now it’s how people shop.

Branding

SocialPilot

JULY 21, 2025

Problem 6: “Our digital transformation is dragging — we can’t keep up.” Their social media teams didn’t wait for complaints; they actively monitored conversations, engaging with customers who simply mentioned shoes or shopping, even if it wasn’t a direct query about Zappos. education, entertainment, testimonials).

Transform

SocialPilot

JUNE 19, 2025

Quick Look: Trending Social Media Content Types in 2025 Stay ahead of the curve with this snapshot of the most effective, AI-enhanced social content formats right now. So, we break down top social media content types, complete with real-world use cases, platform fit, and ways to create them smarter, faster.

Thought Leadership

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. As of April 2024, there are 5.1

Gen Z

Sprout Social

MAY 12, 2025

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. The rise of TikTok in Australia: TikTok stats on growth in the Australian market Although its been a major player in Australias social media landscape for years, TikTok is constantly evolving.

Gen Z

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing

SocialPilot

JUNE 26, 2025

Marketers and creators should use Reels to: Show product benefits or transformations Share tips and mini tutorials Highlight behind-the-scenes moments Tap into trending audio or formats In our experience, Reels are also great for lower-funnel retargeting when paired with product demos or customer testimonials. billion monthly users.

Gen Z

SocialPilot

FEBRUARY 12, 2025

Did you know that 73% of marketers believe social media marketing has become ‘somewhat effective’ or ‘very effective’ for their business growth? That’s where engaging and encouraging social media copywriting comes into play. Heres how your brand can adapt.

Copywriting

Hootsuite

NOVEMBER 21, 2024

If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. Make us go viral.

Transform

Buffer Marketing

MARCH 6, 2025

Many Instagram users want to be entertained, after all! Take this [other social media] post and transform it into a caption for Instagram: [paste the text from the old post] Write an Instagram caption that debunks common myths about [topic] for [target audience]. “I'm just here for the food.”

Food

Martech

JUNE 16, 2025

When we consume thought leadership, we want to learn and be inspired, but we also want to be entertained. Think about the public figures dominating the media and the thought leaders who gain real, unwavering traction. Today’s buyers are moved by: Results (i.e., And novelty. Let’s take a look at Rohit Garewal.

Thought Leadership

SocialPilot

JUNE 18, 2025

Their TikTok and Reels feature quick, emotional pet transformations—showcasing how their product improves dogs’ lives. The smartest brands follow the 70/20/10 rule : 70% of posts offer value and connect with the audience—education, inspiration, or entertainment. based pet food company, nails short-form storytelling.

Gen Z

Duct Tape Marketing

JULY 24, 2024

It's time to transform your approach. Hello and welcome to another episode of the Duct Tape Marketing Podcast. I mean the hottest business going, apparently today is an AI marketing agency, and 10 years ago it was a social media marketing agency. Book your call today, DTM World slash scale.

Marketing

Hubspot Marketing

MAY 15, 2025

Source When youre thinking about content pillars for social media marketing , there are a few common categories that tend to work for most brands: Educational. And while education is clearly one of their biggest strengths, they keep their content feeling fresh by mixing in lighter, more entertaining moments, too.

Education

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy

Animalz blog

JUNE 3, 2025

Her recent experiments with vertical video and employee advocacy are transforming how B2B brands present themselves online. And so I really craved something with more immediacy, and so, I found my way into social media marketing. And so, you know, you can’t really have social content without content to talk about.

Advertising

Buffer Marketing

JUNE 3, 2025

Key features to look for in the best social media scheduling tools Not every scheduler is built for every workflow. What is the 50/30/20 rule for social media? If you're looking for free or lower-cost alternatives, Buffer and Metricool both offer generous free plans with solid scheduling features.

Analytics

Sprout Social

OCTOBER 21, 2020

Museum visits are mostly on-hold, live entertainment (e.g. As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience. Interactive entertainment from the comfort of your couch. It was social media entertainment gold.

Entertainment

Jeff Bullas

DECEMBER 2, 2022

Scott Galloway is a professor at New York University and writes with a sense of humor that is both insightful, entertaining and informative. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. 1: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.

Transform

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? Social media and other sources have offered an inexpensive way for SMEs to reach a much wider audience. Social Media Marketing.

Transform

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? Showcase Your Hotel in a Creative Way : TikTok is all about creativity and fun.

Social Media Marketing

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media Marketing

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Entertainment

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing

Hootsuite

JUNE 14, 2022

Instagram users often post transformational photos with a before and after shot. This hashtag boasts a lot of personal transformations — especially in the physical fitness realm. Or show off how your product or services can transform lives. Brunch, going to the beach, on a bike ride — whatever you do for entertainment.

Transform

SocialPilot

DECEMBER 14, 2023

AI has become an indispensable tool for marketers, far beyond just a minor influence in their work. But what about social media marketing? Well, social media marketers have also embraced the power of AI and started implementing it to perform different activities of their daily grind.

Transform

Hubspot Marketing

APRIL 11, 2022

The most popular categories for influencer content are beauty, fitness, dance, pranks, and entertainment. This rapidly growing social media app's innovative and unique algorithm allows users to reach more people based on how they interact with your content. TikTok's key differentiator is the sense of community on the app.

Gen Z

SocialPilot

JANUARY 19, 2024

Content repurposing, also known as content recycling, is the practice of reusing existing content and transforming it into various formats to extend its reach and lifecycle. It’s ideal for transforming longer videos into shorter, engaging clips suitable for social media platforms. What is Content Repurposing?

Transform

Adobe Experience Cloud Blog

NOVEMBER 5, 2013

We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to engage their consumers. The answer?

Transform

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. The internet is no different.

Content Marketing

Content Marketing Institute

AUGUST 31, 2018

Shifting the market’s perception of the company from gaming is the goal of the digital, organizational, and cultural transformation the company is going through. Instead of simply gaming, MGM Resorts wants its 28 global properties to be known for something with a near universal appeal – entertainment. Gaming gets a plug.

Branding

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Let’s get started. Moreover, 47.4%

Entertainment