Marketing Insider Group

OCTOBER 21, 2019

There are a lot of moving pieces that go into successful event planning. Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing?

Event Marketing 73

Event Marketing Millennials Marketing Marketers 73

Hubspot Marketing

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Global Marketing 143

Global Marketing Marketing Strategy Marketing Marketers 143

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a private party for clients, or putting on a festival for thousands, having a strategy is key. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

Promotion 111

Promotion User-Generated Price Energy 111

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Even people who use the terms don’t always understand what they mean.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Just as other marketers trace the buyer’s journey, you must trace the attendee’s journey.

Event Marketing 73

Event Marketing CMO CRM Marketing 73

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Marketing can help with that, too. Nonprofit Marketing Plan Template. Develop a marketing strategy.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Indeed, the group surveyed felt they were less effective at executing hybrid events than in-person, virtual or webinars. Virtual is here to stay. Why we care.

CMO 86

CMO Event Marketing Global Marketing Marketing 86

Customers.ai

DECEMBER 4, 2023

Let’s explore outbound marketing – the essentials, the strategies, and the real-world insights that define outbound marketing in this evolved business ecosystem. What is Outbound Marketing? Why is Outbound Marketing Important? What are the Advantages of Outbound Marketing?

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Marketing Insider Group

JULY 17, 2017

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers.

Event Marketing 26

Event Marketing Marketing Marketers Digital Marketing 26

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Event Marketing 105

Event Marketing Food Millennials Health 105

Marketing Insider Group

SEPTEMBER 20, 2021

This data may seem trivial in relation to virtual programming, but depending on the services, products, and content offered by your organization, these metrics could greatly influence what you offer members and how you go about promoting your own brand. Promote member community networking. Demographics. Personalize Communications.

Communications 107

Communications Marketing Marketers Promotion 107

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. ” “Create an email template for reaching out to potential speakers for [Event].

Transform 79

Transform User-Generated Marketing Marketers 79

Exposure Ninja

AUGUST 11, 2023

Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or service to the masses. What is Marketing?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Exposure Ninja

AUGUST 11, 2023

So let’s take a closer look at what marketing is and how you can use it to achieve your business goals. What Is Marketing? The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.”

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. One marketing push that caused offense was an Amazon promotion for its show “The Man in the High Castle.”

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Use Live Polls.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Customers.ai

DECEMBER 4, 2023

Let’s explore outbound marketing – the essentials, the strategies, and the real-world insights that define outbound marketing in this evolved business ecosystem. What is Outbound Marketing? Why is Outbound Marketing Important? What are the Advantages of Outbound Marketing?

Outbound Marketing 52

Outbound Marketing Direct Mail Inbound Marketing Marketing 52

Marketing Insider Group

FEBRUARY 27, 2020

When it’s time to think of an event theme, sometimes the idea well runs dry. Your pre-event promotion team is chomping on the bit to get the word out, and all you have is a blank screen. You need a fail-safe guide that can help you choose a theme that will practically guarantee a successful event. What are their needs?

Pharmaceutical 98

Pharmaceutical Event Marketing Health Promotion 98

Martech

JUNE 3, 2022

I don’t want any kind of marketing or promotions hitting them because I don’t want this prospect to get distracted.'” ” “I think that’s changing now; it’s refreshing to see that marketing does have a role to play with open opportunities,” she added. What it is.

Direct Mail 109

Direct Mail Customer Acquisition Marketing Marketers 109

Marketing Insider Group

JUNE 9, 2020

The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Why Successful Marketing Is More Than Just Advertising. marketing approach from creative brand advertising towards business growth and satisfying customer needs better. So what do you think?

CMO 118

CMO Transform Advertising Advertisers 118

Hubspot Marketing

SEPTEMBER 16, 2022

If you're set on leveraging audio chatrooms in your marketing strategy to attract Gen Z, consider collaborating with influencers to host Twitter Spaces and Clubhouse events. Influencer marketing can also apply to podcasts. Consider buying ad space on an influencer's podcast or sponsoring one in exchange for promotion.

Gen Z 124

Gen Z Influencer Marketing Entertainment Marketing 124

Hubspot Marketing

SEPTEMBER 22, 2023

SMS marketing allows businesses to connect with their target audience through personalized and timely text messages. It leverages the widespread use of mobile phones and the convenience of SMS to deliver promotional offers, updates, reminders, and other engaging content directly into the palm of the recipients' hands.

User-Generated 117

User-Generated Key Performance Indicator Communications Marketing 117

Neil Patel

JULY 28, 2021

When you, as a consumer, immediately delete a sales promotion email from your inbox without looking at it, you might wonder why that business would continually persist with an outbound strategy. It can be expensive, but, when done correctly, it still provides a good ROI and is still relevant today as a complement to inbound marketing.

Outbound Marketing 142

Outbound Marketing Direct Mail Inbound Marketing Whitepaper 142

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. This section includes some of the most common types of marketing. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

PR 52

PR Marketing Marketers User-Generated 52

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Marketing Insider Group

FEBRUARY 5, 2018

Rooted in event marketing, experiential marketing encompasses the traditional event concept – as well as any brand-audience interaction that fosters an experience. Think of experiential as in-person events, out of the box.

Event Marketing 109

Event Marketing Marketing Marketers Promotion 109

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Ask Your Guest Speakers to Contribute to Your Content Marketing Efforts.

Logistics 104

Logistics Event Marketing Analytics User-Generated 104

OnPassive Marketing

SEPTEMBER 13, 2022

Event Marketing. Event marketing is one of the famous traditional marketing techniques to attract and engage the audience. Event marketing is another excellent way to reach a large audience quickly and cheaply. You can hold events such as webinars, seminars, or conferences. Content Marketing.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Rock Content

MAY 5, 2020

Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”. That was an easy task, considering the time I spent advising clients and listening to their stories of marketing and innovation.

Manufacturing 100

Manufacturing Food Promotion Education 100

Adobe Experience Cloud Blog

DECEMBER 21, 2017

While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

Thought Leadership 134

Thought Leadership Promotion Global Marketing Marketing Strategy 134

Adobe Experience Cloud Blog

APRIL 22, 2013

Anyone involved in marketing knows the importance of generating quality leads for their sales team. Webinars and videos can be a highly effective tool when used as part of a larger marketing strategy, but many marketers don’t think to include them in their lead nurturing tracks.

Event Marketing 134

Event Marketing Thought Leadership Education eBook 134

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Here is another challenge about marketing, it takes time to plan, create, promote, and measure.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Marketing Insider Group

NOVEMBER 17, 2021

A high guest retention rate can be a sign that attendees enjoy what your events have to offer and that your business is starting to develop a dedicated following. After your business’s event, how many guests go on to purchase your products and services? Conversion. Remember to choose KPIs that are relevant to your business’s goals.

Key Performance Indicator 96

Key Performance Indicator Event Marketing Management Place 96

Customers.ai

NOVEMBER 14, 2023

Website Visitor ID X-Ray Pixel, you gain a competitive edge in personalization, conversion optimization, and strategic retargeting, ensuring your marketing strategies stay ahead in an evolving and privacy-conscious environment. How does website visitor identification contribute to personalized marketing?

User-Generated 120

User-Generated Health B2C Analytics 120

Hubspot Marketing

MARCH 9, 2023

Product Updates Similar to a new product launch, product updates and expansions are also ripe for promotion. Events Press releases are an important component of event marketing to attract promotion from news outlets and other media sources. Explain what the change is, why it was made, and how it benefits the user.

PR 145

PR Transform User-Generated Promotion 145