Adobe Experience Cloud Blog

JULY 3, 2014

Author: Maggie Jones July is here, and our Marketing Nation Roadshow’s Summer of Innovation is well underway! Our team has already high-fived amazing marketers in Denver, Scottsdale, Toronto, Seattle, Austin, and Dallas — but we’re not done yet! Open up the interactive map here: Marketing Nation Roadshow Map.

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Adobe Experience Cloud Blog

DECEMBER 17, 2014

And like most areas of marketing, the way that companies and marketers look at events has changed dramatically in the past year. Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope. Where do you find your inspiration for the next big thing in marketing?

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Adobe Experience Cloud Blog

APRIL 20, 2015

Each year, the swag comes out in full force at The Marketing Nation Summit, and 2015 was no exception. Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. So, what was your favorite piece of swag from The Marketing Nation Summit? Event Marketing b2b'

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Adobe Experience Cloud Blog

MARCH 12, 2014

Author: Dayna Rothman Marketo’s Marketing Nation Summit is less than 30 days away, and if you’re anything like us, you’re already in round-the-clock preparation mode for the best Summit ever. Tweet us ( @Marketo ) with the results of your best Marketing Nation Summit ever! Event Marketing'

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Adobe Experience Cloud Blog

DECEMBER 19, 2017

As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. Here are four critical areas of focus for marketers in 2018: Value Over Volume. Evolving expectations are the only true constant in marketing. Cross-Functional Marketing Teams. Did you hear?

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Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Always Have a Plan B…and a Plan C.

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Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. While you might be tempted just to bring your best salespeople with you on the road, try filling your team with some all-star marketers who know how to talk shop as well. A different perspective.

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Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand.

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Adobe Experience Cloud Blog

JUNE 19, 2013

Author: Leo Dirr How do you meet your marketing goals with a small staff and a tight budget? It’s a crucial question almost every marketing team on the planet is struggling with right now. Our strategy boils down to one odd, little word: co-marketing. Co-Marketing, Briefly Defined. Easy answers are tough to find.

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Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

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Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. An interactive webinar/live event platform.

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Adobe Experience Cloud Blog

MARCH 11, 2015

We have taken over Austin’s hip Vulcan Gas Company on East 6th St and created the Engagement Lounge , where we will be helping marketers master the art and science of digital marketing. Event Marketing Infographic b2b Consumer'

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Adobe Experience Cloud Blog

APRIL 8, 2015

Author: Ellen Gomes It’s that time of year—the birds are chirping, the sun is shining, and The Moscone Center is preparing for the worlds best marketers to descend upon it for 3 straight days of marketing inspiration. And if you haven’t been, get ready to have your marketing mind blown, because this year will be better than ever.

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Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Regardless of where you live (or do business), these events are worth traveling for.

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Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! Marketing Transforms.

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Adobe Experience Cloud Blog

MARCH 17, 2015

I’d love to hear about your Marketing Murphy’s Law or event marketing stories. Event Marketing b2b Consumer' The moral of the story: y ou can’t beat Murphy’s Law, but you can work with it. Share your stories in the comments section below.

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Adobe Experience Cloud Blog

OCTOBER 9, 2014

Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. The Principles of Engagement Marketing: Resonating with the Nation. Both days kicked-off with a keynote about the new rules of marketing from Sanjay. Creativity: Still at the Heart of Marketing.

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Adobe Experience Cloud Blog

DECEMBER 17, 2018

Marketers around the globe have issues aligning with their sales teams to create a true partnership. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was in creating a sales and marketing partnership to better facilitate alignment.

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Martech

JANUARY 20, 2022

It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Here’s what’s inside: What is a “virtual event”? Virtual event history.

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Adobe Experience Cloud Blog

AUGUST 20, 2015

Author: Ellen Gomes As a marketer it’s easy to get caught up in the day-to-day: head into the office, put your head down, power through your work. I’m talking about the The Marketing Nation Online event! <a href="[link] alt="[Infographic] What Happens When 30,000 Marketing Minds Converge?"

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Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). Understanding event performance requires more than just top-of-funnel metrics.

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Adobe Experience Cloud Blog

APRIL 4, 2015

Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.

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Adobe Experience Cloud Blog

MAY 20, 2015

This is immersive marketing.”. In terms of marketing , Anderson’s Bar Luce is built on a strong brand foundation the acclaimed director has built over many years. Immersive Marketing. Storytelling has always been relevant to marketers. Experiential Marketing. A customer enters. “Is Is this a dream?” she asks. “No,”

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Adobe Experience Cloud Blog

JUNE 6, 2013

Author: Gary Damiano For as long as I have been involved in marketing, the marketing budget process has revolved primarily around the use of a spreadsheet to allocate, track, consolidate and report budgets. The impact ripples throughout your spreadsheet based marketing budget. 3) Spreadsheets are not scalable.

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Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. For example, say you are marketing office supplies. Event Marketing'

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Adobe Experience Cloud Blog

OCTOBER 13, 2014

Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Event Marketing b2b'

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Adobe Experience Cloud Blog

AUGUST 6, 2014

Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. Events are a great way to drive opportunities and engage every aspect of your marketing funnel. So, how do you throw a successful event without blowing your marketing budget for the year? Event Marketing'

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Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

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Adobe Experience Cloud Blog

FEBRUARY 11, 2014

Naturally, the car was purple, wrapped in our Marketing Nation logo, and environmentally friendly. The car giveaway was a successful piece of event marketing because it did what our team expected — it helped create a fun draw at an event. Event Marketing' I mean, who wouldn’t want a car?! click here.

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Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Why Events? Events for Everyone! Event Marketing b2b Consumer'

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Adobe Experience Cloud Blog

AUGUST 19, 2014

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. Event Marketing'

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Adobe Experience Cloud Blog

JULY 1, 2013

Author: Amy Palmer The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs! Marketing Automation' We used tokens.

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Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches.

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Adobe Experience Cloud Blog

MARCH 29, 2017

Well, I have been swayed by good swag, which has taught me several great marketing lessons that I’ll share with you in this blog. Throughout my 20 years in marketing, I have been to many conferences. Everyone loves a little flare, and Marvel Marketers tapped into that and got free on-site exposure. 4 Elements of Good Swag.

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Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads.

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Adobe Experience Cloud Blog

MARCH 9, 2015

Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. However, most companies let their event programs live on an island, far away from the realm of their company initiatives. Product Marking: Your product marketing team is extremely important in ensuring the success of your event.

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