Martech

NOVEMBER 20, 2023

Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Key Performance Indicator 106

Key Performance Indicator User-Generated Analytics Customer 106

Hubspot Marketing

NOVEMBER 2, 2022

Are you planning a virtual event and not sure which platform to use? Check out our list of the 10 best platforms to host your next virtual event. What is a virtual event platform? Key Features to Look For in a Virtual Event Platform. Best Virtual Event Platforms. Key Features to Look for in Virtual Event Platform.

Analytics 124

Analytics Entertainment CRM Price 124

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event.

Event Marketing 121

Event Marketing Customer Journey Content Marketing Management 121

Search Engine Land

OCTOBER 24, 2023

Google has confirmed that it has removed event rich results from showing under search result snippets. This was confirmed at the Google Search Central live SEO event in Zurich today by Ryan Levering of Google during the Q&A session. What happened. Google also dropped indented results as an interface. Why we care.

SEO 130

SEO 130

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. You need to be on top of everything all the time and long before the event begins. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Before that he was V.P.

Event Marketing 106

Event Marketing Marketing Marketers Education 106

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing?

Event Marketing 102

Event Marketing Marketing Marketers PR 102

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Let's dig into the basics of crafting a killer event marketing strategy that'll have people signing up in droves.

Event Marketing 59

Event Marketing Marketing Marketers Energy 59

Marketing Insider Group

NOVEMBER 21, 2022

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Sustainability.

Event Marketing 112

Event Marketing Food Millennials Health 112

Search Engine Land

JANUARY 22, 2024

Google is trialing a new local search box called Nearby Events and Deals. The new SERP feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. Why we care. This feature offers a chance for local businesses to boost conversions.

Promotion 115

Promotion Search Marketers Branding Marketing 115

Social Media Examiner

DECEMBER 6, 2023

Wondering how hosting a live event can help? In this article, you’ll discover how producing live events can yield results for your marketing agency. Want to position your agency as an industry leader?

Marketing 102

Marketing Marketers 102

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. We will consider the following action points: Plan for Post-Event Resources.

Logistics 122

Logistics Communications Analytics Promotion 122

Calvyn Lee Blog

AUGUST 8, 2021

Let’s begin by talking a bit about what events marketing is and why it’s beneficial for your business. Then, let’s look at two common types of events: traditional seminars and networking seminars. What Is Events Marketing and Why Is It Important for Your Business? The answer is that in-person events are effective.

Food 130

Food Event Marketing Promotion Digital Marketing 130

Hubspot Marketing

JUNE 6, 2023

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. But there are also times when they have nothing to do with a specific event, as you'll see from the examples we picked. If you already have an event in the works, check out this guide to adding experiential elements to it.)

User-Generated 143

User-Generated Marketing Marketers Branding 143

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

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Whitepaper CRM Education Place 100

Search Engine Land

JUNE 29, 2023

This guide explores how to set up and track events and conversions for B2B companies. However, the situation changes when you move on to the next report provided by GA4, the Engagement report , which enables you to analyze events and conversions. By default, the tool offers a wide list of events on our website.

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Marketing Insider Group

JULY 15, 2021

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. The Tweetchat Event. The “secret sauce” is a specific Twitter event hashtag. Long-Live the Tweetchat! Best Practice: Dresner Advisory Services #BIWisdom Tweetchat.

Transform 145

Transform Education Analytics Promotion 145

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . Events couldn’t build experiences without your insight. Rachael: Right?

Logistics 124

Logistics Promotion Communications Management 124

Search Engine Journal

MAY 8, 2023

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.

Analytics 133

Analytics Customer Marketing Marketers 133

Marketing Insider Group

JULY 29, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences. Video Wall for Hybrid Experiences. Fireside Chats.

Entertainment 137

Entertainment Marketing Plan Place Management 137

CMO Network

MARCH 20, 2023

Having a baby, buying a home, and retiring are all major life events that bring stress and uncertainty. Knowing this, USAA follows a “Life Events” strategy to design end-to-end experiences around these major events.

CMO 98

CMO 98

Rock Content

FEBRUARY 17, 2024

Both content marketing and event planning involve creating an experience for users. Best of all, social media and content marketing can support and amplify your offline events. Try these tips to make the best use of your online platforms to promote your real-world events. Why: What are your goals for the event?

PR 58

PR Promotion Email Marketing User-Generated 58

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. Event Budget Management.

Marketing Automation Platform 137

Marketing Automation Platform User-Generated Promotion Management 137

Search Engine Land

APRIL 4, 2023

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion. More details. How it works. exact matches, contains). What it looks like.

Analytics 134

Analytics Fashion 134

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Thought Leadership 91

Thought Leadership CRM Promotion Place 91

Search Engine Roundtable

JANUARY 10, 2023

Google Search has a feature named "instances" that shows you when an event happened each year in history. So if you run an event annually, Google may show the instances of those events over time in Google Search.

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Calvyn Lee Blog

MARCH 18, 2023

Microsoft held an event in March 2023 to talk about the future of work with AI. Satya Nadella, the CEO of Microsoft, began the event by saying that the way we work with computers is something fundamental to the human experience.

Transform 130

Transform User-Generated Energy New Technology 130

Search Engine Land

AUGUST 21, 2023

This is the case with event parameters, which enable us to obtain relevant information about actions taking place on our website. What are event parameters in GA4? In GA4: Events allow you to measure specific user interactions on a website, such as loading a page, clicking on a link or submitting a form.

Management 91

Management Price Customer Product 91

Hubspot Marketing

MARCH 8, 2023

In this post, discover in-person and virtual events nationwide where Black entrepreneurs can strengthen relationships and build expertise. Events for Black Entrepreneurs Florida 1. Check out the above events and consider attending one that appeals to your current goals as a rising entrepreneur. increase from August 2022.

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Non-Profit Transform Logistics Finance 118

Content Marketing Institute

OCTOBER 17, 2023

Events offer one way to do that. Events offer one way to do that. As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Just remember to craft a strategy for the content regardless of the channel. Just remember to craft a strategy for the content regardless of the channel.

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Hubspot Marketing

NOVEMBER 15, 2022

In this post, we’ve curated a list of annual events and conferences for LGBTQ+ entrepreneurs and professionals. Whether you’re seeking mentorship, training from experts, or just some old-fashioned socializing with like-minded business owners, these events are made for you. Events and Conferences for LGBTQ+ Professionals.

Real Estate 90

Real Estate Fashion Education Health 90

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing 83

Marketing Marketers Thought Leadership Advertising 83

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Three out of five marketers, however, are eager to re-start in-person events, believing they are better for nurturing customers and driving conversions. Virtual is here to stay.

CMO 85

CMO Event Marketing Global Marketing Marketing 85

Adobe Experience Cloud Blog

JUNE 2, 2020

For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed. We had about 25 days to tackle this and from an event-rush junkie point of view, it was worth it.

Thought Leadership 164

Thought Leadership Energy Promotion Customer 164

Martech

JULY 16, 2021

The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. The post Answer our survey on attending or exhibiting at in-person events appeared first on MarTech. Please click here to take our 3-minute survey. This is MarTech.

Event Marketing 143

Event Marketing Marketing Marketers 143

GrowMatik

FEBRUARY 24, 2023

We also introduced webhooks as a new automation action type, Checkout Started as a new event and many more. They enable you to configure certain events on your website and then log them directly on another site. With this new trigger event, your automation actions will be triggered when a user begins a checkout session.

Shipping 105

Shipping Analytics User-Generated CRM 105

Marketing Insider Group

MAY 23, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience.

Entertainment 123

Entertainment Food Education Communications 123

Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. It was the brainchild of Ben Hindman who came from a live events planning background. The post Splash doubles down on virtual and hybrid events appeared first on MarTech.

CRM 100

CRM Event Marketing Management Transform 100