Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. 

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

SocialPilot

FEBRUARY 5, 2024

“Nothing influences people more than a recommendation from a trusted friend.” With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. 

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? With influencer marketing, you typically lightly touch consumers through a brand mention. What’s the value of a brand community?

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. We’re not just talking about any influencers. You’ve probably heard a lot about influencers in the consumer space, but B2B creators are a different breed. But now, there’s something new on the scene: B2B creators. Who Are B2B Creators?

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

Pharmaceutical 97

Pharmaceutical Transform Health Marketing 97

Search Engine Land

FEBRUARY 19, 2024

The evolution of voice search When we think about how voice search will be used in the future, it’s not necessarily how I’m using it but looking at how the next generations are using it. What’s important is for marketers to be prepared for the shift. “Hi, Trish. Voice search means optimizing your website for voice search queries.

Transform 124

Transform User-Generated Entertainment SEO 124

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Influencers Make my job easier.

CRM 116

CRM Finance User-Generated Traditional Marketing 116

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 84

Influencer Marketing Gen Z Marketing Marketers 84

SmartBrief - Marketing

FEBRUARY 8, 2024

Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.

Transform 75

Transform Energy Advertising Advertisers 75

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. For marketers looking to make sense of the rapid evolution of AI, we suggest following these experts. He also is the creator of the Marketing AI Conference (MAICON).

Transform 110

Transform Entertainment PR Marketing 110

Search Engine Land

MAY 17, 2024

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Advertising 90

Advertising Advertisers Price Management 90

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 101

Retail Branding User-Generated SEO 101

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. The evolution of search has a long history. One that grew into being influenced by user behavior. One that grew into being influenced by user behavior. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Rock Content

FEBRUARY 26, 2024

From marketing strategies that hit the bullseye to the psychology of consumer behavior, discover why Stanley cups have become more than just containers – they’re a symbol of lifestyle, aspiration, and social status. It’s a journey of evolution that makes Darwin’s theories proud. Marketing lesson here?

Gen Z 87

Gen Z User-Generated Transform Fashion 87

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 billion USD , it’s evident that the industry is undergoing rapid evolution. These hurdles often hinder marketers’ efforts and impede campaign success. These hurdles often hinder marketers’ efforts and impede campaign success.

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Influence with Millennials Instagram is the sweet spot for Millennials. Compared to other platforms, Instagram still holds influence with those under 35. Across the board, brands, influencers, and every day users report low engagement on Instagram.

Gen Z 119

Gen Z Millennials User-Generated Shipping 119

Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. One of those limitations is a martech stack’s evolution.

Analytics 110

Analytics Manufacturing Place Promotion 110

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Transform 111

Transform Whitepaper Direct Mail Marketing 111

Marketing Insider Group

FEBRUARY 12, 2024

Quick Takeaways The evolution of website UX is driven by rapid technological advancements, transforming user interfaces from basic to highly sophisticated and interactive. The relationship between UX and SEO is more intertwined than ever, with user experience directly influencing search engine rankings and overall website effectiveness.

Transform 90

Transform SEO Analytics Customer 90

Martech

DECEMBER 11, 2023

Have you mapped the behaviors you want your customers to take across your marketing channels? Yes, you’re not building a go-to-market plan at this point. As you start to determine which actions you want your customers to take, you need to link different behaviors to each marketing channel your company plans on using.

Branding 118

Branding Customer Journey Customer Management 118

Search Engine Land

OCTOBER 12, 2023

But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? GAIO aims to help companies position their brands and products in the outputs of leading LLMs, such as GPT and Google Bard, prominent as these models can influence many future purchase decisions.

Transform 112

Transform PR User-Generated SEO 112

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Around 98 percent plan to do the same this year, as well, making social media shopping an important consideration for marketers.

Shoppers 82

Shoppers Gen Z Digital Marketing User-Generated 82

Digital Marketer

JANUARY 4, 2024

What if I told you that your content marketing strategy is only half as effective without using graphic design? Every marketer knows that we live in a digitally dominant era where content is king, but what is missed is that it’s the visual elements that truly command attention, and get the coveted click.

Content Marketing 97

Content Marketing Transform Non-Profit Marketing 97

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. So, what are the current benefits of a digital analytics solution beyond measuring the short-term results of various marketing efforts? So, what are the current benefits of a digital analytics solution beyond measuring the short-term results of various marketing efforts?

Analytics 120

Analytics Transform Market Trends Customer 120

SmartBrief - Marketing

JANUARY 21, 2024

Such initiatives reflect Nike’s deep understanding that true marketing excellence lies in fostering positive social change and championing diversity. Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. What if we start doubting how we do things?

Product 83

Product Branding Gen Z Health 83

Set Up

FEBRUARY 6, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And as a result, so has the role of social media managers.

Entertainment 89

Entertainment Transform Social Media Marketing Communications 89

Buffer Marketing

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing.

User-Generated 98

User-Generated Analytics Management Advertising 98

Martech

JANUARY 28, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today we take a closer look at the CTV landscape. This has broad implications for consumer behavior, and forces marketers to reconsider the channels where they engage customers.

Digital Marketing 106

Digital Marketing Customer Branding Marketing 106

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. The user, influenced again by content creators on Instagram, rediscovers the product and is now ready to make a purchase decision.

Gen Z 113

Gen Z User-Generated SEO Millennials 113

Welcome Software

OCTOBER 17, 2022

Marketing evolution has entered a new realm by going digital. Since 85% of Americans say they are online daily, leveraging the latest digital marketing strategies is worthwhile. First, let’s recap what digital marketing is and why it’s crucial. What is digital marketing? Which ones are right for you?

Digital Marketing 40

Digital Marketing Shoppers Marketing Marketers 40

Welcome Software

OCTOBER 17, 2022

Marketing evolution has entered a new realm by going digital. Since 85% of Americans say they are online daily, leveraging the latest digital marketing strategies is worthwhile. First, let’s recap what digital marketing is and why it’s crucial. What is digital marketing? Social media marketing (SMM).

Digital Marketing 40

Digital Marketing Shoppers Marketing Marketers 40

Martech

NOVEMBER 22, 2022

One of the most exciting evolutions for performance marketers who want to reach World Cup streamers is the ability to use mobile measurement partners to evaluate cross-screen conversions and website traffic coming from OTT advertising,” Hall said. Dig deeper: How marketers are preparing for the future on Twitch and in-game ads.

Branding 96

Branding Advertising Advertisers Performance Marketing 96