15 Types of Facebook Apps to enhance your Facebook Page
Zumvu
AUGUST 7, 2016
While using Facebook for the purpose of achieving business goals, one cannot ignore the countless benefits of Facebook apps.
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How to measure organic traffic in GA4
Search Engine Land
JANUARY 31, 2024
Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. Social : When users reach a website through clicks on social networks via paid or organic, such as Facebook or X. Retention report: This enables you to analyze how a website or an app retains users.
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6 SaaS Lead Generation Mistakes You Should Avoid
Jeff Bullas
DECEMBER 13, 2022
One way you can enhance the quality of your leads is by talking to your sales department. Mistakes in SaaS lead generation quickly become fatal, leading to potentially disastrous consequences. In this article, we will discuss top lead generation mistakes that plague the SaaS industry and how you can avoid them. Ignoring quality.
Meta Introduces Promotional Ads to Facilitate Direct Customer Engagement
Rock Content
MAY 23, 2023
Meta is testing a new feature – promotional ads – with the aim of helping brands to have more direct contact with their consumers through Facebook. This can be a great way to drive direct sales in the Facebook app, helping consumers and businesses close deals faster.
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How to use Facebook audience insights for more effective targeting
Sprout Social
APRIL 25, 2023
Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.
Monday Social Media News Roundup: Week of October 23rd
Buffer Marketing
OCTOBER 23, 2023
Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps.
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8 Proven tactics to increase your social commerce sales
Unbounce
JUNE 28, 2022
If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. Source: Target/Instagram.
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B2B social media ‘sweet spots’: What’s working and what’s not
Martech
OCTOBER 11, 2023
Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc.
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30 Best Bots for Marketers in 2023
Hubspot Marketing
MARCH 13, 2023
Best Facebook Messenger Chatbots Here are the best chatbots available for Facebook messenger. The Facebook integration lets you buy and sell event tickets through Facebook Messenger. The Facebook integration lets you buy and sell event tickets through Facebook Messenger. Dashbot.io The Dashbot.io
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How to Restore Your Ad Audiences with First-Party Contact Data
Customers.ai
APRIL 18, 2024
Leveraging the power of first-party data through our proprietary Website Visitor ID X-Ray pixel, Restore offers a direct integration with Facebook, allowing you to build retargeting audiences with unmatched precision. Advertisers used to be able to rely on the pixels provided by companies like Facebook to populate their ad audiences.
Salesforce winter 2023 release: The business executive’s guide, part 2
Martech
JANUARY 18, 2023
Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. Perhaps the most exciting update is the new Ecommerce Marketing Insights App , one of the many new features within the Intelligence platform. External Actions were updated to enable marketers to integrate third-party martech apps into Marketing Cloud Engagement.
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This day in search marketing history: February 26
Search Engine Land
FEBRUARY 25, 2023
Google also announced that apps indexed by Google through App Indexing would begin to rank better in mobile search. Google said this only will work for signed-in users who had the app installed on their mobile device. The other aimed to drive home the impact mobile speed can have on the bottom line.
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How to Generate Leads on Social Media
Hubspot Marketing
MARCH 14, 2023
Social media helps businesses enhance lead generation efforts by increasing brand awareness, fostering engagement, and driving website traffic. According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year.
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28 B2B Marketing Tools For Companies Ready to Grow in 2024
Customers.ai
JANUARY 26, 2024
By capturing site visitor data, marketing and sales teams can build warm lists, expand and enhance remarketing campaigns, and reach high-intent shoppers in ways they never could. B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers.
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How To Make and Share Facebook Reels That Attract an Audience
Hootsuite
AUGUST 15, 2022
But what about Facebook Reels? Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. Facebook Reels are a useful tool in every content creator’s marketing strategy. What are Reels on Facebook? Facebook Reels vs. Instagram Reels.
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Pinterest puts more emphasis on its shoppable video feature
Search Engine Land
FEBRUARY 8, 2023
Despite a 6% drop in monthly active users (MAUs) in the fourth quarter of last year, the social platform has regained growth, with a 4% increase in MAUs to 450 million and significant growth in mobile app users in the fourth quarter of 2022. What Pinterest says. In fact, nearly half of all new videos pinned in Q4 were from Gen Z users.”
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Search Engine Land
DECEMBER 28, 2023
Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. In September, the search engine was taken to court by the U.S.
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This day in search marketing history: February 2
Search Engine Land
FEBRUARY 1, 2023
Google Search Console Discover performance report now includes all data 2021: Google would now show not just the data from Google Search app or on Google.com’s home page but also from Chrome. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.
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This day in search marketing history: March 3
Search Engine Land
MARCH 2, 2023
And dig deeper in Also on this day Google page experience update for desktop done rolling out 2022: The rollout was completed after nine days. Optimization score comes to Google Ads app 2020: Also, Dark mode. “Well, we named it internally after an engineer, and his name is Panda. ” He was one of the key guys.
How to Optimize Your Products & Services for Social Media Search
Hubspot Marketing
SEPTEMBER 12, 2023
In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media. Unsure where your reach already is, and where you can improve?
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This day in search marketing history: March 25
Search Engine Land
MARCH 24, 2023
In short, it was about looking at inbound links and how many search queries were made about a particular page/resource, and it modified the “initial scores” for the pages/resources being ranked. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.
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This day in search marketing history: March 11
Search Engine Land
MARCH 10, 2023
Google showing image thumbnails in mobile search results snippets more often 2019: RankRanger said the average number of thumbnails per search result page jumped from 4 to 5. Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion), according to the IAB.
This day in search marketing history: March 18
Search Engine Land
MARCH 17, 2023
Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S. Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine.
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How to Sell on Instagram Using Shopify
Many Chat
MAY 19, 2022
By utilizing Instagram’s Shopify integration, businesses can showcase products that users can purchase in just a few clicks within the app — instead of exiting the platform to visit your website or online store. Access to enhanced product marketing. Why your Shopify store should be on Instagram. Instagram makes shopping easy.
This day in search marketing history: March 24
Search Engine Land
MARCH 23, 2023
Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9 offered support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads. Google told us so in 2015. As for the other two? It is content. Microsoft Advertising blocks 1.6
TikTok Stories explained: How to make the most out of 24 hours
Sprout Social
JULY 28, 2022
TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat. Your followers will see your TikTok Story in their For You page in the same way they’d see your regular videos. Click the plus icon in the TikTok app.
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25 Best Email Marketing Tools to Dominate Inboxes in 2024
Customers.ai
FEBRUARY 20, 2024
You can use the data you capture for: Email marketing and retargeting Creating Facebook ad lookalike audiences Triggering direct mail to be sent SMS campaigns #2. Start your free trial and get an automatic deliverability score! Email marketing may be one of the oldest, non-sexy communication methods. It’s as easy to use as it is powerful.
From viral videos to profit: How to monetize Facebook Reels
AWeber
JUNE 22, 2023
You’ve been ignoring Facebook. Many of us think of Facebook as a place to catch up with distant relatives. But this means we forget Facebook is one of the most potent audience-building tools in the world. With nearly 3 billion u s ers , Facebook’s raw traffic potential rivals anything in the social media scene.
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New at Hootsuite: Instagram Enhancements, Inbox Updates & More Apps
Hootsuite
NOVEMBER 30, 2020
For customers on a Team plan or above, collaboration and performance monitoring is also included in these Instagram publishing enhancements. We’re approaching the end of 2020, and what a year it’s been. Our ability to connect authentically online has become more important than ever. There are now 4.14 Source: Hootsuite. Source: Hootsuite.
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9 SMART Social Media Marketing Goals For You to Set in 2022
Hubspot Marketing
SEPTEMBER 5, 2022
Statistics tell the tale of social impact: 77 percent of social media marketers say that their efforts have been somewhat to very effective in 2022, 79 percent of companies are buying ad space on Facebook and the same number plan to keep investing in Twitter Spaces. Goal 6: Enhancing brand reputation. Goal 9: Tracking your mentions.
9 Tools & Tactics for Effective Paid Content Distribution
Marketing Insider Group
DECEMBER 18, 2023
Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Why Zemanta?
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This day in search marketing history: January 21
Search Engine Land
JANUARY 20, 2023
Google will drop support for data-vocabulary.org structured data on April 6 2020: Site owners needed to convert to the schema.org markup if they wanted their pages to be eligible for Google rich results. This happened following the news about Panda becoming part of Google’s core algorithm.
How to Schedule a Reel on Instagram? [Advanced Tools & Tips]
SocialPilot
MARCH 12, 2024
You can schedule reels on Instagram using the following methods: Native App : Instagram native feature to schedule reels or any other post is useful for those who need it occasionally. Let’s turn the pages further and explore the steps to schedule reels Instagram. How to Schedule a Reel on Instagram?
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The 11 Best Social Media Dashboard Tools & Apps
Hubspot Marketing
NOVEMBER 7, 2019
But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. These social media dashboards are optimized for every type of SMB; whether you're a social media team or a party of one, these apps will help you accomplish your goals in a streamlined, efficient way.
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Marketing 101: The Ultimate Guide for Beginners
Hubspot Marketing
JULY 28, 2023
Consider this: you want to market your product, a productivity app. By providing this type of content, you slowly build awareness around your app. To take it one step further, you include a sign-up form for a free trial of your app at the top of every article — giving readers a chance to convert into customers.
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How to Use Reddit for SEO: 5 Tips to Boost Your Strategy
Rock Content
SEPTEMBER 13, 2023
For example, you can use Reddit for organic backlinks, which enhances your SEO. #2 When you think of “SEO,” Reddit might not be the first thing that comes to mind. Yet, the website reports more than 57 million daily users and over 100k active communities. That includes 13 billion-plus posts and comments. 1 Is Reddit Useful for SEO?
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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events
Marketing Insider Group
AUGUST 17, 2020
Enhance lead generation opportunities for exhibitors and sponsors. You can place brand content and ads from your exhibitors and sponsors in strategic locations for the audience to see on your virtual platform or mobile event app. This gives sponsors maximum brand awareness and moves the attendees to take specific actions.
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This day in search marketing history: February 7
Search Engine Land
FEBRUARY 6, 2023
Google adds Siri Shortcuts to its iOS apps 2020: Users could take actions within the corresponding Google app through Siri by saying trigger phrases, such as “search with Google.” ” Was it Matt Cutts, John Mueller, or another prominent Googler who said this? It was actually a Noogler (or new Googler).
10 Sprout features you might not know about
Sprout Social
APRIL 10, 2019
From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. Scheduling to Facebook, Instagram and Twitter all at once saves time, but you may want to change the content to fit the platform. From there, select your Facebook Page, edit the post as you’d like and send it out!
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LinkedIn Elevate Shutting Down ? Here?s the Best Alternative to Managing Your Employee Advocacy
Hootsuite
MAY 29, 2020
LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. The good news is when Elevate integrates into Pages, it will become free. As you may have heard, changes are coming to LinkedIn’s Elevate this year. So what does that mean?
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This day in search marketing history: March 16
Search Engine Land
MARCH 15, 2023
Bing’s coronavirus tracker filters data, news and video by region 2020: ‘Coronavirus’ results pages became ad-free resource hubs on Bing, Google and other search engines. Bing’s coronavirus tracker filters data, news and video by region 2020: ‘Coronavirus’ results pages became ad-free resource hubs on Bing, Google and other search engines.
WordPress Vs. Wix
Neil Patel
MARCH 8, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress outshines Wix in terms of flexibility for allowing users of all skill levels to create a more sophisticated website and customize it to their liking. Create your own website today and let Wix do the heavy lifting. .
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This day in search marketing history: March 18
Search Engine Land
MARCH 17, 2023
Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S. Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine.
12 Email Footer Design Best Practices
Litmus
OCTOBER 3, 2022
Social media buttons allow you to move your subscribers from one platform to another—enhancing their relationship with your business. They add variety while conveying revenue-enhancing information. Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . An unsubscribe link.
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