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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

Its free exposure from media coverage, social media mentions, shares, and good old-fashioned word-of-mouth. Global Marketing Day, hosted by Semrush, is a 24-hour online marketing conference that brings together top experts from major brands like Google, TikTok, Pinterest, and Vogue Business.

PR 112
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Phygital agency NEWU is here to surprise you

Martech

They were there to eat popsicles in the warm sunshine, pick up gift bags from the high-end fashion brand Miu Miu and accept free copies of books Miu Miu had selected as “Summer Reads.” Familiar examples of phygital marketing would be the placement of screens in brick-and-mortar stores as well as digital OOH experiences.

Transform 120
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The Future of E-commerce on Social Media

Marketing Insider Group

Meanwhile, TikTok has tested affiliate programs and native checkout features in global markets, signaling an even more aggressive push into e-commerce. Influencer marketing continues to drive major returns, particularly in beauty, fashion, home decor, and lifestyle categories.

Gen Z 52
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Best times to post on social media in the UK (2025)

Sprout Social

We’re here to help you navigate this landscape and optimise your social media presence for success in the UK and global markets. What is key here is finding and using your brand voice within your Instagram marketing to create the sort of content that feels authentic to your audience. Tuesday : 48 p.m. Wednesday : 48 p.m.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Social media marketers are also betting big on influencer marketing in 2023. Influencer marketers work with influencers/creators in fashion (41%) the most, followed by lifestyle/vlog (40%), fitness/health (37%), food (34%), travel (33%), and family (33%).

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52
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Global Branding Secrets: Lessons Learned From 3 World Leading Brands

Rock Content

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me! You can download the full ebook here !