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Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

Vertical Response

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 93
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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52
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The Best Luxury Marketing Strategies

Neil Patel

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury products are synonymous with high price tags. The quality has to match the price tag.

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Influencer Marketing Strategy Checklist & Template

Hubspot Marketing

To help you narrow your search and ensure your influencer marketing strategy is as effective as possible, we've created a template and guidelines to help get you started. Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers.

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. Here are a few best practices to help you craft your strategy: 1.

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SHEIN’s Digital Marketing Strategy

Exposure Ninja

Fashion powerhouse SHEIN has come a long way since they were founded in 2008. This guide explains SHEIN’s marketing strategy, and how you can replicate it. SHEIN’s Social Media Strategy. SHEIN is an online fast fashion retailer, founded in 2008 by Chris Xu. The History of SHEIN.

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How Shein and Temu threw a bomb at eCommerce conventions

Businesses Grow

Shein has been around longer, but since the pandemic, it has become the number one fashion retailer in the world. The fascinating marketing case study here is the non-intutive way they did it. Low prices have always had a place in the value shopper’s heart, but there is something more going on here. Again … what?

eCommerce 114