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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52
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The benefits of extending Optimizely into a B2B app

Welcome Software

Paper order forms, faxes and even old-fashioned phone calls still tend to dominate the wholesale sales process. In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions.

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The benefits of extending Optimizely into a B2B app

Welcome Software

Paper order forms, faxes and even old-fashioned phone calls still tend to dominate the wholesale sales process. In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions.

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The Best Luxury Marketing Strategies

Neil Patel

Luxury products are synonymous with high price tags. The quality has to match the price tag. Luxury fashion is created by the best designers in the world. Often, exclusivity is achieved by price. If you don’t already have Google Analytics tracking in place, now’s the time to set it up. Ditto for timepieces.

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5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern

Hubspot Marketing

Gen Z is obsessed with fast fashion.". Instead of getting caught up in cheap prices and deals, Gen Z, more than any other generation, considers the brand’s ethics and its stance on social issues. As a marketer, this means that, if you haven’t already, you need to prioritize this for Gen Z and even younger millennial audiences.

Gen Z 103
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How to Write a Listicle [+ Examples and Ideas]

Hubspot Marketing

If this is the case, consider pointing your readers to another place for more in-depth information. When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities." It was unorganized and all over the place. Education and Work."

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The Metaverse: What it is and why it matters for brands

Sprout Social

Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. Gucci’s clothing isn’t the only part of the brand that’s fashion-forward.

Branding 111