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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Co-marketing is effective for brands that aren’t direct competitors but have overlap either by audience or industry. For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. had common market segments they tackled together. The fashion brands didn’t stop there either.

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10 Benefits of Advertising on Instagram

Sachs Marketing Group

This wide-reaching capability ensures that whether your target market is local or international, young professionals or tech-savvy seniors, you can connect with them effectively, amplifying your brand’s reach beyond traditional marketing channels. Related: How to Promote Your Business on Instagram 5.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

Rachel Comey, Victor Glemaud, Sandy Liang, Nili Lotan & Target. Co-branding Campaign: High-End Fashion. Anyone who's designer-conscious knows high fashion and Target aren't exactly the same caliber regarding quality. Why Target Co-Branding Campaign Works. Image Source. Joybird & Sherwin-Williams.

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Digital Marketing Trends for 2023

Spiralytics

Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. Email marketing also offers big returns.

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How To Create A Marketing Calendar That Will Streamline Your Campaigns

Neil Patel

Then, once you’ve determined how often you will promote, consider your marketing budget and your team’s capabilities. Step 4: Identify Marketing Calendar Themes. For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Gen Z Will Continue to Influence Marketing More Than Millennials.

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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

As you develop your target audience definition, don’t be afraid to get highly specific. You can start with broad categories like millennials or single dads. Remember: You can sell to everyone, but you can’t target everyone with all of your social content. They also explored the reasons their target audience travels.

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