Martech

NOVEMBER 7, 2024

News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023. This represents a substantial untapped opportunity.

Education

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. Early use cases for AI are centered around process automation, efficiency, content generation, and improving the customer experience. Key features include: Rapid personalization.

Transform

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. When done well, this approach builds loyalty and keeps customers coming back.

Health

Martech

AUGUST 27, 2024

Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. For example, brands using predictive analytics and targeting the right audiences on platforms like Meta often see 15% to 40% improvements in CPA, ROAS and CAC.

Transform

Martech

OCTOBER 24, 2024

Embedded genAI features (in incumbent solutions). Established platforms like Salesforce and Adobe embed AI-driven features into their existing tools, offering genAI capabilities within familiar marketing systems. For instance, AlgoOps helps automate predictive lead scoring, freeing sales and marketing teams from manual analysis.

Copywriting

Hubspot Marketing

DECEMBER 2, 2024

While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs. Using predictive analytics. Behavior analysis.

Customer Journey

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Its a series of critical moments where customers decide whether or not to move closer to hitting buy.

Customer

Martech

AUGUST 8, 2024

Focus on describing the features or benefits and avoid the AI buzzwords.” This allows for the integration of gamification features into Optimove’s marketing platform, enhancing customer engagement through real-time event synchronization and personalized interactions.

User-Generated

Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. The 4 Ps cover everything you need to connect with customers. AI is changing how we operate, make decisions, and connect with customers. AI can give you access to real-time insights into market trends and user behavior. Absolutely.

Price

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customer Journey

Martech

JUNE 9, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. By predicting future customer behaviors based on historical data, marketers can tailor their strategies more effectively.

Copywriting

Customers.ai

DECEMBER 4, 2024

They help you identify who your customers are, what they care about, and how they prefer to engage. Audience segmentation tools work by slicing and dicing your customer data into meaningful groups so you can target the right people with the right message at the right time. Klaviyo Behavioral Segmentation What makes it stand out?

eCommerce

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels. A CMS with built-in discovery features is even better.

SEO

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Deliver in-app customer support with mobile chat SDK. Flexible editing with drag-and-drop areas in custom email templates. How it helps you This feature simplifies invoice management by automating follow-up reminders, reducing the need for manual tracking and outreach.

CRM

Search Engine Land

AUGUST 30, 2024

In the context of marketing, AI involves using data and algorithms to predict, analyze and enhance marketing strategies and decisions. Here are a few key reasons why AI is crucial for modern marketing: Personalization AI enables highly personalized marketing experiences by analyzing consumer data and behavior. Self-correction.

Transform

Buffer Marketing

JULY 22, 2024

Accurately target customers Facebook has a lot of user data and allows marketers to use it when targeting their audiences. You can monitor user behavior and create specific target audiences for future Facebook advertising campaigns.   Leads: Your ad may help you collect info from potential customers.

Advertising

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Understand audience search behaviors. Paid plans start at $50/month.

Price

Hubspot Marketing

OCTOBER 28, 2024

Understand customers better — and faster. If you’ve ever had to sift through hundreds of CRM records to identify common customer behaviors, then you know how much time (and brainpower!) Luckily, anyone working on CRO can now use AI to analyze customer data rapidly and at scale. Collect data and segment your customers.

Customer Acquisition

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. TikTok analytics tools are apps and dashboards that give you real-time insights into your audience behavior and content performance stats. What are TikTok analytics tools?

Analytics

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Real-time customer feedback from social platforms helps refine campaigns and strategies more effectively.

CRM

Martech

MARCH 24, 2025

Todays top platforms leverage AI for: Hyper-personalization AI analyzes customer behavior in real-time, crafting highly personalized subject lines, email content and product recommendations. Better customer insights that allow for more relevant and engaging campaigns. This can boost engagement rates. Click here to download!

Email Marketing

Hubspot Marketing

MARCH 24, 2025

AI agents take action without constant human intervention by recognizing patterns and predicting behavior. Customer Support Source While AI assistants escalate support requests and direct users toward self-service options, AI agents are working behind the scenes to: Prioritize incoming tickets. Update customer cases in CRMs.

Health

Customers.ai

DECEMBER 11, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Are they returning customers looking for their next purchase? And thats the thing – todays customers expect more than generic messaging. Ready to finally meet your visitors in real-time? Lets dive in.

Shipping

Hubspot Marketing

JULY 12, 2024

Predict and manage any potential challenges that might arise within the community. The best way to learn about your customers is by gathering data on your current customers or target demographic, including: Demographics. Features: Consider what each platform offers and the features you need to use. Psychographics.

Management

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Book a Demo Beyond the Basics: Features That Make Modern Visitor Tracking Tools Stand Out Gone are the days when visitor tracking was just about counting clicks and logging time on page. How awesome, right? The result?

eCommerce

Customers.ai

DECEMBER 30, 2024

Were talking visitor data like age, location, interests, industries, behaviors, and more. Theyre 60% more effective at crafting targeted campaigns and converting visitors into customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Not bad, right?

Price

Backlinko

SEPTEMBER 6, 2024

Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. To comply with GDPR, customize your GA4 settings or opt for an alternative analytics tool with built-in privacy features to avoid compliance issues.

Analytics

Hubspot Marketing

SEPTEMBER 25, 2024

Lead scoring is the process of assigning values, often in the form of numerical “points,” to each lead you generate to evaluate the likelihood of them becoming a customer. This process helps sales and marketing teams prioritize leads, respond to them appropriately, and increase the rate at which those leads become customers.

Logistics

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting? What is CRM Analytics?

CRM

Customers.ai

NOVEMBER 14, 2024

Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason. Let’s break down some of the standout features that make Klaviyo a favorite for businesses of all shapes and sizes: Advanced Segmentation for Targeted Campaigns Say goodbye to generic, one-size-fits-all email blasts.

Email Marketing

Martech

JULY 19, 2024

The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. Because HubSpot is a favorite of smaller businesses, it’s a little easier for the company to add net new customers. It gets a little harder once everyone has it.

CRM

Hubspot Marketing

JULY 14, 2025

Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. HubSpot powers customer relationship management for thousands of retail companies worldwide, from small boutiques to enterprise chains.

Retail

Martech

DECEMBER 9, 2024

However, this challenging questions is an opportunity to demonstrate AI’s genuine impact on customer engagement and marketing outcomes. It addresses their concerns quickly and helps customers find the products and solutions they need. Like all marketing reporting, it should focus on customer needs and motivations.

CRM

Marketing Insider Group

JUNE 17, 2025

But now it’s getting freakishly good at understanding customer behavior. Predictive analytics that help sales teams act before leads even raise a hand. Customer Data Becomes the Star (Without Creeping People Out) People like personalization. Product teams understand what features users actually want. Stay human.

CRM

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

eCommerce

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. What is a volume customer? A volume customer primarily contributes through frequent purchases but at lower profit margins.

Customer