Search Engine Land

FEBRUARY 23, 2024

Embrace AI LinkedIn recommends trying new technologies for scalable targeting and ROI, highlighting its Predictive Audience tool. This feature utilizes LinkedIn’s AI and your data to create custom high-intent audience segments. Predictive analytics. Real-time campaign optimization. Real-time campaign optimization.

Finance 118

Finance Health CRM New Technology 118

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Cordial ’s Cordial AI provides marketers with generative, predictive and prescriptive artificial intelligence capabilities. Not strictly martech, but interesting.

User-Generated 114

User-Generated Personalized Marketing Product Customer 114

Martech

OCTOBER 20, 2023

Now, businesses aim to predict future trends and opportunities rather than just looking at the past. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). The evolution of analytics has transformed how we understand and predict user behavior.

Analytics 122

Analytics Transform Market Trends Customer 122

Martech

JANUARY 3, 2024

While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm. How will these opportunities shake out in the upcoming year?

Entertainment 137

Entertainment Advertising Advertisers User-Generated 137

Hubspot Marketing

MAY 23, 2023

When applied to marketing automation, AI analyzes vast data sets to pinpoint patterns, predict customer behavior, and make immediate decisions. AI marketing automation also makes sending personalized content to customers easier, thanks to data and algorithms. This allows the AI to send personalized messages to customers.

Food 127

Food Marketing Marketers CRM 127

Martech

AUGUST 21, 2023

Many “packaged” CDP offerings have bundled data science that performs critical predictive AI with relatively minimal configuration. This topic could be an article by itself, but I’d broadly categorize packaged CDP data science offerings into three categories: Behavioral enrichments. Custom data science builders. Bring your own.

Manufacturing 95

Manufacturing Price Market Segmentation Customer 95

Martech

APRIL 11, 2024

Then, it refines all the features to create a professional quality image that looks like the dog available for adoption. image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time.

User-Generated 95

User-Generated Advertising Advertisers Digital Marketing 95

Martech

JANUARY 9, 2023

Using some easy features in GA will help compensate for this loss so that you can remain data-informed. For mobile apps, the behavior is similar. There’s a huge problem with this old behavior: it gave users little to no control over their personal information being shared. Predictive metrics. Behavior modeling.

Analytics 113

Analytics Transform Law eCommerce 113

Hubspot Marketing

OCTOBER 24, 2023

Marketers use ML to understand customer behavior and identify trends in large datasets, allowing them to create more efficient marketing campaigns and improve marketing ROI. For example, Netflix uses machine learning to enhance its recommendations algorithm, forecast demand, and increase customer engagement.

User-Generated 108

User-Generated Price Retail Marketing 108

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Generaitiv also has its own token, $GAI, which enables users to access premium features on the platform, such as custom AI model training. Intellimize creates and optimizes landing pages.

User-Generated 100

User-Generated Retail Shoppers Advertising 100

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Here are some of the other features that will help you create the type of targeted, relevant messages consumers crave. But email marketing is not without its challenges.

User-Generated 124

User-Generated Email Marketing B2C Marketing 124

Unbounce

JULY 5, 2023

Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like. Netflix and Google collect this data so they can make predictions about what you want next.

Transform 126

Transform Analytics Marketing Marketers 126

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI.

Transform 70

Transform User-Generated Marketing Marketers 70

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches. In your inbox.

Transform 88

Transform Customer Customer Acquisition Finance 88

Customers.ai

DECEMBER 27, 2023

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. The more interactions you have with your customers, the more data you can extrapolate. Lead enrichment is the practice of refining and enhancing the information about potential customers or ‘leads.’

Transform 113

Transform CRM User-Generated Management 113

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Customer 103

Customer Price Transform Logistics 103

OnPassive Marketing

NOVEMBER 24, 2023

The power of AI in personalization, automation, data analysis, and customer insights is too valuable to ignore. Through predictive analytics, customer segmentation, and sentiment analysis, AI facilitates a deeper understanding of consumer behavior and preferences.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Martech

NOVEMBER 16, 2023

Now, here are this week’s new AI-powered martech products, features and enhancements. It provides automated media planning, predictive modeling and real-time recommendations. Mnemonic AI’s Digital Twin of the Customer generates insights into customer behaviors, enabling businesses to tailor experiences and interactions.

User-Generated 104

User-Generated Marketing Marketers New Technology 104

Use Insider

FEBRUARY 19, 2024

These AI-based programs help brands automatically orchestrate journeys, discover segments, create content, predict customer action, recommend products, and more—without spending hours and resources. It helps businesses by anticipating customer behavior and market trends, assisting them in making informed decisions.

User-Generated 52

User-Generated Customer Journey Marketing Marketers 52

Marketing Insider Group

JULY 24, 2023

As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. It uses AI to help marketers predict user behavior , allowing for better ads and an improved customer experience.

Analytics 83

Analytics Key Performance Indicator User-Generated B2C 83

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases. Get MarTech!

User-Generated 88

User-Generated PR Marketing Automation Platform Social Media Marketing 88

Martech

FEBRUARY 7, 2024

As agile marketing teams progress into the future, I predict that team members will become more strategic and well-rounded and utilize AI as additional “team members” to perform more mundane tasks, such as ideating on content or drafting an email. However, I was happy to see that a human took our order. In your inbox.

Millennials 108

Millennials Marketing Marketers Marketing Automation Platform 108

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. Additionally, the behavior of users is constantly evolving. But they also signal a larger change in consumer behavior.

Energy 89

Energy Advertising Advertisers Health 89

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. And it’s only predicted to keep getting faster. AI algorithms analyze user behavior and engagement patterns to tailor the entire buyer experience to their preferences.

User-Generated 115

User-Generated Marketing Marketers Advertising 115

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 112

Analytics Transform Key Performance Indicator CRM 112

Customers.ai

FEBRUARY 28, 2024

Though it’d be nice if they arrived immediately at the product they were interested in and bought it right away, most customers go on a long journey before ultimately forking over their cash. Understanding each customer’s journey, then, is absolutely key to building a better, more efficient marketing and sales process.

Customer Journey 60

Customer Journey Customer Transform Outbound Marketing 60

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Neil Patel

DECEMBER 2, 2021

Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics. New report functions, enhanced features, and predictive insights make it an essential addition to any current Google Analytics setup.

Analytics 145

Analytics User-Generated Law Customer Journey 145

Use Insider

DECEMBER 22, 2023

The approach involves leveraging data insights to deliver targeted messages, such as using a recipient’s name, past interactions, behaviors, and preferences. By tailoring content to the recipient’s interests, behavior, and purchase history, you significantly increase the chances of engagement and click-through rates.

Customer loyalty 52

Customer loyalty Key Performance Indicator User-Generated Analytics 52

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Know how your customers interact with your advertising today and into the future. Campaign ROI.

Transform 144

Transform Marketing Marketers Analytics 144

Martech

MARCH 23, 2023

To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. It predicts user behavior by analyzing both historical and real-time data, enabling highly precise, efficient advertising.

Direct Mail 100

Direct Mail CRM Shoppers User-Generated 100

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. This personal touch creates trust, enhances customer satisfaction, and fosters meaningful connections.

Key Performance Indicator 103

Key Performance Indicator Transform Marketing Mix Marketing 103

Search Engine Land

MARCH 23, 2023

A Q&A from Steve Ganem, Director of Product for Google Analytics, helps us gain invaluable insights into the key features, challenges, and advantages of adopting GA4. To address the complexity of the current digital landscape, we developed GA4, incorporating features like a novel event structure and redesigned user journeys.

Analytics 92

Analytics Advertising Advertisers Product 92

Rock Content

JULY 27, 2023

User customization AI can collect and process huge amounts of data about users’ preferences, interests, and behaviors over time. Based on it, automated AIs can customize the UX, making it more relevant to their individual needs. Truly knowing a customer is gaining access to their whole network of people.

User-Generated 80

User-Generated Digital Marketing Product Branding 80

Martech

FEBRUARY 8, 2024

Google Analytics 4 (GA4) has been brought in to replace UA with new features for privacy and consent that align with stricter regulations and a more privacy-centric approach to marketing. Extended reality (XR) is creating innovative ways to engage customers with unique experiences. The strategic use of GA4 is crucial in this process.

Transform 110

Transform Finance Marketing Marketers 110

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. The voice can be adjusted for tone and style based on the customer persona they are writing for. Get MarTech! In your inbox.

Copywriting 89

Copywriting User-Generated CRM Customer Journey 89

Hubspot Marketing

JULY 17, 2023

Facebook’s News Feed Algorithm Twitter’s Timeline Algorithm The Instagram Feed’s Algorithm TikTok For You Page Algorithm Other Key Algorithms Essentially, social media algorithms analyze user behavior and prioritize content the platform believes the user wants to see and is most likely to engage with.

Entertainment 145

Entertainment Marketing Marketers Place 145