Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)? And isn’t that the dream?

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. customizable template and start mapping out opportunities for your next win on social.

Analytics 115

Analytics User-Generated Branding Social Media Marketing 115

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Do you have a large social media marketing team?

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Sprout Social

JULY 15, 2025

An X/Twitter analytics tool optimizes your social media strategy by providing detailed insights into content performance, audience behavior and competitive positioning. These solutions also analyze historical data from past social media influencer campaigns to see which had the best ROI.

Analytics 113

Analytics User-Generated Influencer Marketing Branding 113

Buffer Marketing

AUGUST 14, 2024

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. Perhaps a better question would be: Which social media management tool is right for you?   So, which one is best?

Management 114

Management Price Analytics User-Generated 114

Backlinko

OCTOBER 23, 2024

It’ll also help you choose which social media platforms to focus on, as different demographics tend to prefer different platforms. Another way to find relevant topics is Google’s “ People also ask ” SERP feature. Pro tip: Use social media listening tools to identify trending topics and frequently asked questions in your niche.

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketing 117

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. With social listening.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Buffer Marketing

JANUARY 7, 2025

Social media AI tools Want to streamline your social media workflow? These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. Buffer: Create social media posts and ideas Buffer (hi!

Price 122

Price Thought Leadership Transform User-Generated 122

Buffer Marketing

AUGUST 7, 2024

Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators. Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme. These often highlight up-and-coming influencers.

Influencer Marketing 112

Influencer Marketing Fashion User-Generated Analytics 112

Hubspot Marketing

JULY 16, 2025

Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue.

CRM 104

CRM Price Analytics Transform 104

Martech

OCTOBER 24, 2024

It also includes built-in SEO tools, scheduling features, and a calendar view for published content. These features include Acquia Video Creator, a drag-and-drop tool for creating professional videos using existing assets, templates, and stock media. InMoment unveiled AI-powered Active Listening Agents.

User-Generated 126

User-Generated Marketing Mix Communications Advertisers 126

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.

Analytics 119

Analytics Price PR CRM 119

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

Analytics 108

Analytics Price Social Media Marketing Key Performance Indicator 108

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Buffer Marketing

OCTOBER 17, 2024

I’ve seen firsthand how nonprofit testimonial videos can achieve high engagement rates on social media.  Staff meetings : Your team has stories, too — listen to them. Share personal, exclusive notes from execs as pull quotes in newsletters and social posts. (I With the bank’s 8.4K

Whitepaper 117

Whitepaper Thought Leadership Marketing Marketers 117

Buffer Marketing

DECEMBER 3, 2024

Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy. Use them if they’re relevant and popular within your social media niche. It’s better to focus on building a community using its features like polls, Q&A, etc.,

User-Generated 120

User-Generated Food Management Price 120

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. All the major social media sites have a poll feature. And you don’t have to stay limited to polls: Instagram has features like Broadcast channels , Q&As, etc. But.how do you even find content ideas that resonate?

SEO 134

SEO Place Product Communications 134

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde. Here’s a look at what we covered.

Social Media Marketing 124

Social Media Marketing User-Generated Education Customer 124

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. Now, social media drives culture.

User-Generated 131

User-Generated Influencer Marketing Marketing Marketers 131

Hubspot Marketing

SEPTEMBER 20, 2024

As an inclusive marketing strategist and consultant and founder of Thompson Media Group , I often remind my clients that some people may have different aspects of their identity. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 139

Customer Global Marketing Customer Journey Energy 139

Scoop.it!

NOVEMBER 21, 2024

One potential reason why this might be happening is because you’re not tapping into the goldmine of social proof. In this guide, we’ll walk you through the nuts and bolts of social proof. Master Customer Testimonials The most basic social proof tactic for boosting your sales is letting your happy customers do the talking.

Customer 110

Customer Shoppers User-Generated B2C 110

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. Im not an expert in social listening and TikTok content performance. Options include: Social media posts.

Analytics 124

Analytics SEO Price User-Generated 124

Hootsuite

NOVEMBER 7, 2024

Think, for example, about your social media ads. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. And shared social content (the digital version of WOM) is the most powerful way to turn brand awareness into consideration.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing 116

Social Media Marketing eBook Marketing Marketers 116

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. Read on for industry insights, examples, and advice on using numbers in social media narratives. Making up numbers or bending statistics to suit your own needs is a dangerous game, especially on social media.

PR 125

PR Communications Management Food 125

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.

Branding 101

Branding Finance Fashion Health 101

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Buffer Marketing

AUGUST 1, 2024

*taps mic * Are you listening? With the audio feature, you can live-stream interactive conversations with your LinkedIn audience — and beyond. The LinkedIn Audio Events feature allows creators and brands to do exactly what it sounds like — host audio-only events. What are LinkedIn Audio Events?

Promotion 115

Promotion User-Generated Branding Place 115

Neil Patel

JUNE 25, 2025

One of the easiest ways to do this is to share behind-the-scenes content on social media, in email marketing, or in company updates. Host ask-me-anything sessions on social media and connect with customers in real time. Respond to as many social media comments and messages as possible. An even easier option?

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Search Engine Land

SEPTEMBER 18, 2024

Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. The podcast should focus on themes that resonate deeply with potential guests and listeners. YouTube videos or short clips for TikTok).

SEO 88

SEO Promotion Communications Branding 88

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. In this article, we’ll dive into why Reddit marketing is important to your brand and how you can find relevant Reddit trends for your business through social listening.

Gen Z 124

Gen Z User-Generated Industry Insights Health 124

SocialPilot

JANUARY 6, 2025

Are the features worth the investment? If youre weighing Loomlys pricing options against your social media goals, this guide will give you the clarity you need. It allows you to manage 10 social media accounts and provides access for 2 users , making it a practical option for smaller operations.

Price 81

Price Non-Profit Analytics CRM 81

Scoop.it!

JULY 18, 2024

Fashion: featuring a ‘as seen in’ section, showing the magazines and celebrities that have been showing off your offerings. By listening to and valuing your customers on a more human level, you develop an authentic relationship that fosters not just regular buyers, but loyal customers who recommend, advocate, and interact with your brand.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

Social Media Marketing 95

Social Media Marketing B2C User-Generated Entertainment 95

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and the increasing importance of social search, those who fail to adapt risk becoming invisible in the crowded social media space.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87