Buffer Marketing

MARCH 20, 2024

Question: I'd like for you to tell me what the value of using a social media tool like Buffer is compared to Meta Business Suite specifically. So, even though you asked about Meta Business Suite, we wanted to examine why you might pick a tool like Buffer over just using the features in the apps themselves. Great question!

Management 88

Management Analytics Place Product 88

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Price 86

Price Communications Social Media Marketing Analytics 86

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 115

SEO PR Branding Customer 115

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. Organic search and social media referrals have diminishing returns over time, so finding new traffic sources is crucial.

Thought Leadership 104

Thought Leadership Inbound Marketing Promotion User-Generated 104

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. Get MarTech! In your inbox.

Transform 108

Transform Customer Acquisition User-Generated Advertising 108

Hootsuite

MARCH 1, 2024

In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. 1 Social Media Tool Create. As a Meta Business Partner, Hootsuite is one of the first social media management apps to launch a Threads integration.

Health 107

Health Social Media Marketing Management Analytics 107

Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. Published Jan. Published Feb. Published Dec.

Direct Mail 120

Direct Mail Retail Advertising Advertisers 120

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

User-Generated 64

User-Generated B2C Promotion Analytics 64

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. If you’re interested in learning more about how you can seamlessly find and manage influencer relationships, all the way from onboarding and project assignment through to execution, request a demo of Tagger by Sprout Social today.

Transform 106

Transform Influencer Marketing Education Entertainment 106

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Copywriting 134

Copywriting Social Media Marketing Management User-Generated 134

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool? Is it caption writing?

Price 88

Price Social Media Marketing CRM Analytics 88

Search Engine Land

NOVEMBER 29, 2023

It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. Yet, the key functionality with the potential to greatly impact every brand and shape future visibility across all surfaces is Google’s hidden social networking feature.

Transform 112

Transform eCommerce SEO Promotion 112

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Still, some media outlets tend to focus on big brands and overlook diversification in their affiliate marketing lists.

Affiliate Marketing 141

Affiliate Marketing Marketing Marketers SEO 141

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. This provides general usage priority, including faster response times and priority access to new features and improvements. Learn more : OpenAI pricing 2.

Price 123

Price User-Generated Education eBook 123

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Sprout’s Tagging feature has changed the reporting game for many brands. So we plan ID card-related social content in August.” Let’s dive in.

Branding 123

Branding Fashion Non-Profit Marketing 123

Hubspot Marketing

OCTOBER 12, 2023

Social media or an SEO resource? You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs. I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content.

Promotion 118

Promotion eCommerce SEO Affiliate Marketing 118

Buffer Marketing

MAY 17, 2023

🚀 We’re one of the first platforms to offer this game-changing feature, and as avid Instagram users as avid Instagram users ourselves, we know firsthand the growing impact of Instagram Stories. Instagram rewards you for publishing Stories by showing your posts more often to your audience.

Product 111

Product Branding 111

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

CRM 113

CRM Analytics Place Communications 113

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Transform 105

Transform Analytics User-Generated Management 105

Buffer Marketing

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. We also publish to social media every day of the week across six social media platforms.

SEO 98

SEO Management Place Customer 98

Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. These days, they’re adding more AI features to help retrieve detailed insights more easily. Keywordinsights.ai

Transform 110

Transform Content Marketing Marketing Marketers 110

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Granting the social team more creative freedom.

Branding 111

Branding Transform User-Generated Communications 111

Buffer Marketing

APRIL 11, 2024

Which emails, social posts, or web pages are people viewing and interacting with? Social media platform analytics (varies): How many new followers you have, and which posts they like most. Make social media collaboration faster and easier. What’s your most popular newsletter or blog? Rev (from $0.25/minute):

Energy 107

Energy Marketing Marketers Direct Mail 107

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service. Publishing whitepapers/ebooks?

CRM 106

CRM Whitepaper Marketing Marketers 106

Search Engine Land

AUGUST 30, 2023

But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. If not, don’t worry. You can learn how to set up your account right the first time. News showcase.

SEO 143

SEO User-Generated Management Branding 143

SocialPilot

JANUARY 21, 2024

We’ve reached a point in almost every social media platform where they include these short, bite-sized videos called stories. The next social media platform to join the bandwagon is TikTok. There is always a period of adjustment that comes with implementing new features. Most of us are familiar with it.

Social Media Marketing 84

Social Media Marketing Fashion Branding Management 84

Buffer Marketing

APRIL 9, 2024

Buffer Use AI to brainstorm, write, and repurpose social media posts. One of the best ways to ensure you grow your following on any social media platform is to post consistently (the algorithms love it). The assistant is social media smart. These are the ones I keep coming back to. 

Product 101

Product Price User-Generated Social Media Marketing 101

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

Price 83

Price Analytics Social Media Marketing User-Generated 83

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. Access and manage your published and scheduled posts within a calendar. What is Creator Studio?`

Key Performance Indicator 107

Key Performance Indicator Marketing Marketers Management 107

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Here’s exactly how to do it.

Thought Leadership 111

Thought Leadership Place CMO B2C 111

Search Engine Land

DECEMBER 6, 2023

Inventory structuring for an SEO-friendly taxonomy Use generative AI to examine the current content on a website, whether it’s product listings on an online store or the entire collection of articles for a web publisher. Schema optimization for SERP features Google’s SERP has come a long way since the days of “10 blue links.”

SEO 132

SEO User-Generated Transform Market Trends 132

Hootsuite

APRIL 19, 2021

If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. When you schedule Facebook posts, managing a social media content calendar becomes far more efficient. Increase your social media engagement.

Non-Profit 145

Non-Profit Analytics Management Social Media Marketing 145

Martech

MAY 4, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It is a feature of Crowdsail, “a surprise and delight platform for companies to easily interact with fans on social media.” Get MarTech! In your inbox.

Marketing Automation Platform 113

Marketing Automation Platform User-Generated eCommerce Analytics 113

Hubspot Marketing

DECEMBER 16, 2022

The idea for a Reel can hit you anytime, but you don’t always have to publish it instantly. On Instagram, you’ll get more impressions if you publish quality content regularly. You’ll just need to use Creator Studio, Meta’s official, free social media management platform. Sign up and click on “Add Social Profile.”

Price 96

Price User-Generated Management eCommerce 96

Sprout Social

JULY 28, 2022

Mastering emerging features is the best way to stay ahead of the curve with social media. By being an early adopter, you have an edge on your competition when the feature takes off. Since this feature hasn’t been heavily publicized, there’s untapped potential for marketers who take advantage of Stories.

Management 126

Management Branding Marketing Marketers 126

Search Engine Land

NOVEMBER 14, 2023

We also publish an editorial series called “Best of the bot,” featuring some interesting prompts and answers, along with an easy framework to understand how to get superior results from chatbots. Email marketing expert Content marketing expert AI expert A snarky marketer who must might make you laugh SearchBot image generator.

Copywriting 112

Copywriting SEO Analytics Management 112