Marketing Insider Group

DECEMBER 1, 2021

Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Longer content does perform well in organic, but even if the page ranks on the first page of a search engine, will users stick around to read it? How do you do that?

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Scoop.it!

FEBRUARY 21, 2023

Content marketing builds authority When you consistently create and share content that users want to read and other sites want to link back to, you can establish your accounting firm as a trusted authority in your industry. 63% marketers say new and up-to-date video content generates the most engagement.

Content Marketing 109

Content Marketing Whitepaper Customer Journey Finance 109

Lusha

NOVEMBER 11, 2024

Could you speed up your lead generation and connect with decision-makers who actually want your product or service? That’s what online lead-generation platforms offer. Understanding B2B Lead Generation What is B2B Lead Generation? B2B lead generation is essential for sales and marketing in any B2B company.

CRM 52

CRM Price User-Generated Management 52

Search Engine Land

JULY 26, 2023

Why always-on marketing matters Short-term lead generation campaigns continue to dominate the marketing landscape. Success is then solely measured based on lead generation. Always-on marketing requires more planning, content, creativity, budget and time over standard short-term lead generation campaigns. Messaging alignment.

Whitepaper 94

Whitepaper Finance User-Generated Marketing 94

Marketing Insider Group

MARCH 2, 2020

Questions and exercises to generate positive change. White papers and case studies. Make your website easy to navigate and designed for the user. Professional blog writers know how to use all these tactics to make your posts attract and keep readers, as well as how to generate discussion in the comments section.

Whitepaper 143

Whitepaper Real Estate Marketing Marketers 143

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. The percentage of internet users that conduct product research online is about 78%. 79% of B2B buyers share white papers with their coworkers. 45% of global internet users aged 25-34 listen to podcasts. Pew Research Center ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. This is often required for regulatory compliance in industries like health care and finance. It’s usually a computer-generated image, such as a bitmoji. See Chatbot.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. As this article demonstrates, over half of all content on social media is shared by users who haven’t even read it. Simplify Your Language.

Thought Leadership 102

Thought Leadership Whitepaper Finance Communications 102

Adobe Experience Cloud Blog

MARCH 20, 2013

Marketing personas are imaginary versions of your prospects, customers, influencers and users. Remember: distractions kill conversions, so focus on one call to action (like an event registration or whitepaper download). “We Collect data from Marketing, CRM and even Finance whenever possible. Marketers: resist!

CRM 134

CRM Marketing Marketers Whitepaper 134

Backlinko

APRIL 17, 2024

These types of providers often work with a large volume of clients to generate more revenue and stay profitable. Service Providers That Can’t Prove Their Results Avoid SEO service providers that can’t prove the results they’ve generated for their clients. And it’s likely to end up doing more harm than good for your website.

SEO 117

SEO eCommerce PR Non-Profit 117

Rock Content

JULY 21, 2020

Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users. Equipped with the latest technology to develop pages and interactive materials, it’s presented to the user through an intuitive interface, allowing professionals to create content experiences with ease.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Moz

APRIL 3, 2019

Should you focus on research studies or whitepapers? I work for a new affiliate marketing venture called The Ascent by The Motley Fool, and our coverage of broad, personal finance topics makes us a natural fit for content syndication. Whether it’s a finance topic related to an upcoming holiday (i.e. Goal: Lead generation.

Branding 68

Branding Whitepaper Finance User-Generated 68

Rock Content

MARCH 23, 2023

Corporations can use these blogs to show their human side , which is increasingly important to the newer generations. When publishing high-quality content, users have much more of a reason to visit your site and stay a while. This engagement can work well for lead generation and improving your overall conversion rate.

Real Estate 94

Real Estate Marketing Marketers Finance 94

Rock Content

MAY 8, 2016

Every 60 seconds 277,000 tweets are produced, 216,000 new photos are posted on Instagram, Pinterest users pin 3,472 images, and 72 hours of new video is uploaded to YouTube. Leverage user-generated content. Ask your followers to submit images and stories or use a hashtag campaign to generate a discussion. Stay on budget.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Unbounce

MAY 13, 2024

Customer touchpoints throughout the user journey (the how) Alongside the messaging itself is how the messaging is presented. Examples would be an ebook, whitepaper, or webinar registration. A typical customer journey will have dozens of touchpoints—some predictable, most fairly random and unique. But what do you test on the form?

Price 105

Price eCommerce Copywriting User-Generated 105

Rock Content

APRIL 20, 2020

To accomplish this, you can choose from many formats such as quizzes, infographics, whitepapers, maps, and, our focus in today’s post, calculators. The tool makes calculations based on data provided by the consumer, generating a fully customized experience. We’ll dedicate the rest of the text to addressing this tool.

Pharmaceutical 52

Pharmaceutical User-Generated Education Health 52

Marketing Insider Group

AUGUST 30, 2019

Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies. Being Top-Heavy. You’re right.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Unbounce

SEPTEMBER 19, 2023

She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. It seems that ChatGPT is losing users for the first time and I don’t think any of us expected that this early. And it’s nothing compared to Google’s shares of users.

Copywriting 93

Copywriting SEO Price User-Generated 93

Marketing Insider Group

AUGUST 30, 2019

Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies. Being Top-Heavy. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

FEBRUARY 22, 2023

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. For example, you may offer a free tool as a lead magnet, but if users want access to all the features, they’ll need to sign up for a paid version. What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

Exposure Ninja

DECEMBER 12, 2024

Google’s UK users have dropped year-over-year for the first time ever – and that’s before ChatGPT even had web search capabilities. Just ask Unbounce – they went from owning the featured snippet for ‘how to improve sales conversion rate’ to being buried beneath AI-generated content. Their traffic?

Thought Leadership 52

Thought Leadership User-Generated Whitepaper CRM 52

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. Create High-Quality, Evergreen Content. Personalize More Touch Points.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Martech

DECEMBER 28, 2022

If you have followed my writing at all, you know I’m passionate about innovative B2B marketing and can’t wait for us all to move away from lengthy solution briefs and white papers that nobody but us are reading. Real-time, user-generated, 360-degree streaming video becomes a thing.

Market Trends 120

Market Trends Whitepaper Entertainment Finance 120

Duct Tape Marketing

OCTOBER 9, 2015

13 Lead Generating Things You Should Be Doing (But Probably Aren’t) written by Guest Post read more at Duct Tape Marketing. Buy Demographic Data About Your Users . Companies like TowerData (US based) provide intelligent data about your users. If your ask is too high up front, you’re alienating potential users.

Whitepaper 77

Whitepaper Finance eBook User-Generated 77

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail 52

Direct Mail Product Education Promotion 52

Content Marketing Institute

DECEMBER 13, 2017

Robot content generation excels at drawing conclusions from large amounts of data, according to the Associated Press study The Future of Augmented Journalism: A Guide For Newsrooms in the Age of Smart Machines. Robot content generation excels at drawing conclusions from large amounts of data via @AssociatedPress study. I paid $1.90

Millennials 111

Millennials Whitepaper Promotion User-Generated 111

Martech

SEPTEMBER 4, 2024

It’s another compelling use case for maximizing the value of generative AI. First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. We will create fake user data. ChatGPT generated fake user data for my simulation.

Marketing Strategy 120

Marketing Strategy Whitepaper Finance Transform 120

Hootsuite

MARCH 31, 2025

Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. It will even generate hashtags to help get your content seen.

User-Generated 100

User-Generated Logistics Whitepaper Social Media Marketing 100

Exposure Ninja

MAY 27, 2025

Whether it’s a mortgage calculator that simplifies decision-making or a quiz that guides users to a personalised product, interactivity makes your content more useful and your brand more memorable. Interactive content is any piece of digital content that invites the user to actively participate to click, type, swipe, or make a choice.

Whitepaper 52

Whitepaper Law User-Generated Transform 52