article thumbnail

Information Gain: How Top Content Leaders Win at SEO

Backlinko

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. They also break down data by company size.

SEO
article thumbnail

Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. How to create high-quality videos that perform well?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. “They like to do things that are efficient, because they’re super busy people. All of them are in a life stage that is at a turning point. Case in point: Carli Lloyd.

article thumbnail

The 14 best HubSpot updates from May 2025

Martech

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. Are we collecting what we’re billing? Where is churn hurting our revenue most?

CRM
article thumbnail

10 Content Marketing Trends You Shouldn’t Ignore in 2025

Exposure Ninja

Originally introduced in 2014 and refined in 2022, it plays a role in how your content performs, especially in YMYL (Your Money or Your Life) sectors like finance, health, or legal. Demand for Video Content Isn’t Slowing Down Video continues to dominate the content marketing trends in 2025.

article thumbnail

15 Marketing Ideas for Your Small Businesses (+ Free Checklist)

Backlinko

Mention your lead magnet in any social media videos you create — and don’t forget to add a link to it in the caption or comments. For example, Budget With Mel, a personal finance blogger, offers a free budgeting template on her blog. Homepage banners, blog posts , social captions, link in bio, and pop-ups.

article thumbnail

The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

Online Video Marketing Course by HubSpot Academy. This online video marketing training will teach you how to get started with online video marketing to better attract, engage, and delight your audience. Social Media Marketing Courses. Business and Finance Courses. Free Online MBA by Smartly.