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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. How to create high-quality videos that perform well?

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Information Gain: How Top Content Leaders Win at SEO

Backlinko

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. They also break down data by company size.

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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. “They like to do things that are efficient, because they’re super busy people. All of them are in a life stage that is at a turning point. Case in point: Carli Lloyd.

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

Online Video Marketing Course by HubSpot Academy. This online video marketing training will teach you how to get started with online video marketing to better attract, engage, and delight your audience. Social Media Marketing Courses. Business and Finance Courses. Free Online MBA by Smartly.

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10 Content Marketing Trends You Shouldn’t Ignore in 2025

Exposure Ninja

Originally introduced in 2014 and refined in 2022, it plays a role in how your content performs, especially in YMYL (Your Money or Your Life) sectors like finance, health, or legal. Demand for Video Content Isn’t Slowing Down Video continues to dominate the content marketing trends in 2025.

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LinkedIn expands video ads, AI tools for B2B marketers

Martech

Note: at launch on June 5, the Wire Program will not offer EU member targeting.” Here’s a GIF LinkedIn shared showing an example: Expanded AI capabilities in Accelerate.

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Marketing Tech Stack Audit Guide for Marketing Operations

MarketingOps

Depending on your organization’s structure and procurement process, working directly with your Finance or Procurement departments can also help identify the tools used. We will dive deeper into the actual process and strategy later. Here’s a sample list of questions to ask your stakeholders.

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