Remove Food Remove Gen Z Remove PR
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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40
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How to use GA4 to optimize your digital marketing strategy

Search Engine Land

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. And we’re the number one sports destination for Gen Z fans.”

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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Local intent mapping: Instead of showing web listings for restaurants, Google may show maps of your area with the restaurant or type of food you searched for. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok.

SEO 117
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Zippia) 60% of TikTok’s audience comprises Gen Z users. Hosting Tribunal) Food blogs lead in popularity, with 42.8% HubSpot) 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. (Engati) 76% of social media users have bought items they saw on social platforms.

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How to Understand Your Customers Better When You Don’t Have the Time or Resources for Deep Research [Book Excerpt]

Orbit Media Studios

For instance, they might find reporting on the technology preferences of Gen Z or the financial considerations of Boomers. Her nearly 20 years of marketing industry experience includes work for the IMF, the UN Food and Agriculture Organization, Allstate Insurance, Indiana University, Natixis, SAP, and many more.

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How to address the top reputation issues impacting brands today

Search Engine Land

Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation. The social media frenzy over how expensive to eat at the fast-food chain had died down by mid-March.

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Social Media in Higher Education: 8 Essential Tips

Hootsuite

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). Come for the food, stay for the classic cyborg romance @GhostInShell pic.twitter.com/biBelSXpdV. Remember: Your school — like a business — is a brand. Employee conduct.

Education 112