Hubspot Marketing

DECEMBER 12, 2023

The 22-year-old YouTuber is not only Gen Z’s favorite influencer , but also a big-time entrepreneur. It got me thinking: Has food and beverage become the new playground for creators and influencers? Food and beverage accounts for over 30% of the $2T consumer packaged goods industry.

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Food Branding Energy Manufacturing 129

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

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Influencer Marketing Customer Journey Health Marketers 140

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. This guide will show you everything you need to know about TikTok branded content.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

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Influencer Marketing Marketers Marketing Affiliate Marketing 145

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

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Influencer Marketing Marketers Marketing Entertainment 119

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. But things change, right?

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Influencer Marketing Fashion Food Marketers 112

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketers Marketing Millennials 121

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation.

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Gen Z Transform Health Entertainment 106

Sprout Social

OCTOBER 11, 2024

After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing. They are athletes and students first, not influencers. Here are a few examples of brands across industries taking the plunge into sports marketing.

Transform 95

Transform Gen Z Fashion Food 95

Buffer Marketing

JULY 23, 2024

  This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility. Plus, having our brand associated with a legacy publication like The Associated Press helped improve credibility, something that is critical for a young food and beverage brand. 

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PR Finance Fashion Food 108

Sprout Social

SEPTEMBER 26, 2024

Meanwhile, influencer engagement in the fashion industry is slightly lower at 0.99%. Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. Check out the Sprout Social Influencer Directory to find influencer engagement rates in your industry.

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User-Generated Food Analytics Promotion 124

Martech

JANUARY 20, 2025

Highlight their experiences and how our food has been part of their special moments (e.g., Highlight brand ambassadors: Share stories of loyal customers or influencers who love our brand. Influencer Marketing Platforms (AspireIQ, Upfluence): To connect with influencers who can share our brand story. Tools needed.

Brand Management 108

Brand Management User-Generated Marketers Marketing 108

Sprout Social

APRIL 30, 2025

Todays most effective marketers are vetting like talent scoutsevaluating not just reach, but values, topical alignment, engagement, content style and long-term brand alignment. A documented influencer vetting process can give your influencer marketing program the structure it needs to scale sustainably while minimizing risk.

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Influencer Marketing Food Branding Promotion 69

Hubspot Marketing

OCTOBER 11, 2024

But by partnering with a delivery service like Instacart, I now have a way to sell my products to people in their home, and without the need to worry about the logistics involved with food delivery. B2B2C Marketing Strategy Example 3: Apple Moving on to the tech industry, Apple is an excellent example to look at for a few reasons.

Manufacturing 128

Manufacturing B2C eCommerce Marketers 128

Martech

SEPTEMBER 27, 2024

Trends in the marketing space may take a few years to fully establish themselves — then suddenly they’ve become part of our everyday lives. Influencer marketing is everywhere now, just as paid social ads, shoppable ads and live streams and retail media networks are also coming into their own. Food products.

Branding 70

Branding Food Entertainment Retail 70

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What Is Influencer Marketing? million followers.

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Influencer Marketing Fashion Promotion Marketers 98

Sprout Social

MAY 12, 2025

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. TikTok statistics in Australia for food and beverage From whipped coffee to mukbangs, TikTok is no stranger to food and drink-based trends. million times.

Gen Z 64

Gen Z Transform Fashion Food 64

Sprout Social

MAY 22, 2025

Partner with influencers Influencer marketing isnt just for big brandsits a powerful tool for nonprofits looking to amplify their mission through trusted voices. Not everyone can give money right awaybut they might become some of your most passionate advocates if you offer them other ways to get involved.

Social Media Marketing 92

Social Media Marketing Transform Marketers Marketing 92

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 138

Branding Fashion COS Food 138

Duct Tape Marketing

OCTOBER 23, 2015

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. Influencer marketing is a topic that has been discussed widely for years but as the web has developed and the influence of individuals has changed dramatically, so has the way approach them.

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Influencer Marketing PR CRM Food 77

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success

Gen Z 132

Gen Z Branding Fashion Food 132

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 63

Health Influencer Marketing Food Retail 63

OnPassive Marketing

MAY 11, 2022

When you want to promote your brand, you need influencer marketplaces that use social media effectively and have enough followers to get some publicity for your product or service. When working with influencers, you need to ensure that they have enough resources to help your business. Influencers are often ignored or underestimated.

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Influencer Marketing Whitepaper Fashion Food 71

Hubspot Marketing

OCTOBER 29, 2018

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.

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Influencer Marketing Fashion Food Branding 145

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

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Gen Z Food Influencer Marketing Marketers 124

Girl Power Marketing

JANUARY 26, 2021

We’ve written about various influencer topics in the past, and one thing is clear: influencer marketing has evolved, and marketing strategies must also evolve to remain relevant. Here are some of the influencer marketing trends predicted for 2021.

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Influencer Marketing Food Key Performance Indicator User-Generated 52

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketers Marketing 72

Hootsuite

SEPTEMBER 1, 2021

The highest-paid fitness influencer is Demi Bagby , who made over $3 million from less than 50 ads in 2020. And in the world of food, celebrity chef Gordon Ramsay makes the most dough (figuratively) with a reported $3.8 A study on influencer marketing found that in December 2019, 16% of U.S. shop now at AE.com!

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Food Fashion Influencer Marketing Branding 145

Sprout Social

APRIL 10, 2025

The play: Trust in influencers is holding steady and growing in some pockets. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more.

Gen Z 73

Gen Z Pharmaceutical Health Millennials 73

Hubspot Marketing

JULY 21, 2023

microsoftpartner @Microsoft Surface #MicrosoftSurface #createdonsurface #microsoft #art ♬ original sound - Brihallofficial It's easy and helpful to fold influencer marketing into your product videos. Influencers can introduce your product to their audience and show unique ways to use it. would you try it ? ?

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Product Promotion Food Influencer Marketing 145

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Having more than tripled globally since 2020 , influencer marketing is no fad, but a marketing powerhouse.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Nano- and micro-influencers who have an authentic connection to this group are critical for an effective influencer marketing campaign. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. To develop killer influencer marketing strategies for all generations, it’s essential to understand the formula of the message, influencer, place, and time most effective for each generation. .

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8

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Price Affiliate Marketing Food Influencer Marketing 145

Many Chat

JULY 8, 2022

Engagement: Speaking of engaging, according to research from Influencer Marketing Hub, brands that used at least one hashtag in their post saw on average 12.6% You don’t want to be linking out to food-related hashtags if you’re talking about fashion. This allows for more potential followers and engagement.

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Fashion Food Influencer Marketing Promotion 111

Calvyn Lee Blog

JANUARY 28, 2023

On the customer side, scams and 2022 events like the Pink Sauce incident — in which one creator came under fire for her homemade food product — have drawn attention to consumer safety and quality control on the platform.

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Market Trends Gen Z Marketers Marketing 130

Adobe Experience Cloud Blog

DECEMBER 3, 2018

You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. Those not educated in web personalization , marketing/sales hand-off strategies, and customer journey analytics will understandably be lost when you start to explain how you’re spending your time. It happens every year. Holidays: Handled.

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Food Transform Thought Leadership Customer Journey 125