Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation.

Gen Z

Sprout Social

JULY 1, 2025

Say goodbye to guesswork in TikTok influencer marketing with a curated list of 25 top Australian creators—from lifestyle creators to comedians, foodies to fashionistas and more. Plus, get practical tips for picking the right talent, spotting red flags and running smarter influencer campaigns that convert.

Branding

Sprout Social

JULY 15, 2025

And it doesn’t just stop at content opportunities: Aussie beauty influencers have evolved alongside social media, embracing short-form video, live shopping and immersive brand activations. And if you’re keen to use influencer marketing but don’t know where to start? Want to stay ahead of what’s trending?

Branding

Sprout Social

SEPTEMBER 26, 2024

Meanwhile, influencer engagement in the fashion industry is slightly lower at 0.99%. Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. Check out the Sprout Social Influencer Directory to find influencer engagement rates in your industry.

User-Generated

Sprout Social

OCTOBER 11, 2024

After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing. They are athletes and students first, not influencers. Here are a few examples of brands across industries taking the plunge into sports marketing.

Transform

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. This guide will show you everything you need to know about TikTok branded content.

Branding

Buffer Marketing

JULY 23, 2024

  This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility. Plus, having our brand associated with a legacy publication like The Associated Press helped improve credibility, something that is critical for a young food and beverage brand. 

PR

Sprout Social

JUNE 18, 2025

This generation uses Instagram to keep up with friends, family and kids, as well as to follow influencers and brands for inspiration across categories, including travel, home, food and fashion. According to the State of Influencer Marketing Report , Gen X is almost twice as likely to engage with influencers on Instagram as Boomers.

User-Generated

Martech

SEPTEMBER 27, 2024

Trends in the marketing space may take a few years to fully establish themselves — then suddenly they’ve become part of our everyday lives. Influencer marketing is everywhere now, just as paid social ads, shoppable ads and live streams and retail media networks are also coming into their own. Food products.

Branding

Hubspot Marketing

OCTOBER 11, 2024

But by partnering with a delivery service like Instacart, I now have a way to sell my products to people in their home, and without the need to worry about the logistics involved with food delivery. B2B2C Marketing Strategy Example 3: Apple Moving on to the tech industry, Apple is an excellent example to look at for a few reasons.

Manufacturing

Sprout Social

APRIL 30, 2025

Todays most effective marketers are vetting like talent scoutsevaluating not just reach, but values, topical alignment, engagement, content style and long-term brand alignment. A documented influencer vetting process can give your influencer marketing program the structure it needs to scale sustainably while minimizing risk.

Influencer Marketing

Martech

JANUARY 20, 2025

Highlight their experiences and how our food has been part of their special moments (e.g., Highlight brand ambassadors: Share stories of loyal customers or influencers who love our brand. Influencer Marketing Platforms (AspireIQ, Upfluence): To connect with influencers who can share our brand story. Tools needed.

Brand Management

Sprout Social

MAY 22, 2025

Partner with influencers Influencer marketing isnt just for big brandsits a powerful tool for nonprofits looking to amplify their mission through trusted voices. Not everyone can give money right awaybut they might become some of your most passionate advocates if you offer them other ways to get involved.

Social Media Marketing

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health

Sprout Social

JULY 18, 2025

The bulk of the spending was expected to be on travel and experiences, dining out and food stores—a huge advantage for e-commerce businesses in these industries. In one experiment, women reported a 60% higher decline in mood in ‘bad’ weather conditions than men, which spiked their hedonistic consumption of food and non-food items.

Retail

Traackr

JULY 30, 2025

Get the insights Influencer Marketing Job Board Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board. Post a job IM ROI Calculator Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.

Fashion

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Having more than tripled globally since 2020 , influencer marketing is no fad, but a marketing powerhouse.

Gen Z

Traackr

JUNE 24, 2025

How Can Brands Get in the Game If your brand touches fashion, beauty, lifestyle, or even food and drink, this is an opportunity worth considering. Get the insights Influencer Marketing Job Board Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.

Gen Z

Sprout Social

JULY 25, 2025

For example, Riverford’s founder picking veg and explaining what to cook brings followers straight to the fields and into the story of their food. Partner with local influencers Influencer marketing isn’t just a trend anymore. In fact, half of consumers make a monthly purchase based on an influencer’s recommendation.

Branding

Buffer Marketing

JULY 10, 2025

Your Instagram marketing strategy can include: Organic marketing : Consistently post reels, carousels, stories, and in-feed posts to grow your following. Influencer marketing : If you’re a business, you can partner with influencers to increase your Instagram reach.

User-Generated

Sprout Social

AUGUST 1, 2025

Think food, beverages, toiletries, beauty and makeup products and household items. Leading content creators on TikTok UK If cracking the TikTok algorithm is a challenge, influencer marketing can help you reach your target audience. Here are some product categories that do well on TikTok. Source: TikTok 3.

Gen Z

Buffer Marketing

JULY 22, 2024

💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts.

Advertising

Sprout Social

MAY 12, 2025

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. TikTok statistics in Australia for food and beverage From whipped coffee to mukbangs, TikTok is no stranger to food and drink-based trends. million times.

Gen Z

Sprout Social

APRIL 10, 2025

The play: Trust in influencers is holding steady and growing in some pockets. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more.

Gen Z

Sprout Social

JULY 15, 2025

“As a dietitian, I see how HealthTok can reinforce diet culture under the guise of ‘wellness’ (pushing detox teas, restrictive ‘what I eat in a day’ videos or demonizing certain foods without context),” she says. “It It can be incredibly triggering, especially for young, impressionable audiences.

Health

Buffer Marketing

APRIL 22, 2025

Modash Modash is an influencer marketing tool that has recently doubled down on its YouTube strategy. It’s a great addition to your video marketing strategy because it allows you to go in-depth on one of your content pillars and also reduces decision fatigue.

Video Marketing

Sprout Social

APRIL 3, 2025

Popular UK Instagram content categories are diverse Brands and influencers create a variety of content on Instagram, with many gaining popularity through their niche. These include food and drink, entertainment (including music, films and gaming), travel, beauty and fashion.

Gen Z

SocialPilot

APRIL 23, 2025

Work with Influencers for Positive PR Coverage Influencer marketing harmonizes PR with social proof by capitalizing on credible voices in your industry. Surprisingly, 69% of consumers trust influencers over information published directly by a brand. The company’s market value increased by $1.8

PR

Hootsuite

OCTOBER 17, 2024

Ah, YouTube — the social media pioneer of long-form video content , and (still) a powerhouse for influencer marketing in 2024. But what is it that makes YouTube influencer marketing successful? And how can you and your brand leverage YouTube influencers to enrich your marketing strategy and expand your reach online?

Influencer Marketing

Neil Patel

JUNE 10, 2025

That’s where influencer marketing comes in. Influencer marketing is user-generated content (UGC) taken to the next level. You’ll likely want to partner with micro-influencers when promoting direct-to-consumer (DTC) brands, lifestyle companies, or growing e-commerce businesses that want ROI-friendly influencer marketing.

Branding

Sprout Social

JULY 23, 2024

Thanks to the digital marketing revolution, influencers now represent one of the most commonly used strategies for businesses across social platforms. Research on Sprout’s UK influencer marketing hub found that one in four UK adults has been impacted by influencer recommendations. UK companies are no different.

Influencer Marketing

Duct Tape Marketing

FEBRUARY 26, 2025

Maybe they'll call it the new form of influencer marketing. Maybe they'll call it content placement or offsite content marketing. We asked them, this is a consumer brand in the food industry. So they like sell a food product. notable food person in the food world. John Jantsch (19:09.986) Food.

Marketing Strategy

Businesses Grow

DECEMBER 2, 2024

Chik-fil-A has its critics, but it is more than fast food to its raving customers. It’s a warm and happy feeling reinforced by food-less commercials. Finally, let’s address the target market strategy, which is aimed at … 3. Coke is a feeling.

Gen Z

Duct Tape Marketing

APRIL 2, 2025

AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. Omni-channel marketing is essential.

Marketers

Hubspot Marketing

APRIL 2, 2025

My personal social media is full of four main things: family, friends, food, and UGC. They cant be sure if the praise shared is genuine, but working with the right influencers who are trusted voices in your industry can help combat this. Learn more about your options for influencer marketing.

User-Generated

Businesses Grow

MAY 19, 2025

This combination of a wooded lodge, generous people, great food, big brains, and relaxing fun ignites people and takes them to a new level of competence and confidence. It is a retreat, after all. Almost everyone who attends will tell you the same thing: It’s difficult to describe.

Gen Z

Hootsuite

OCTOBER 30, 2024

Influencer and partnership marketing A social media influencer is someone who leverages their social media following to influence purchasing decisions. When you hire an influencer to promote your products or services, that’s influencer marketing.

Management