Sprout Social

MAY 22, 2025

Partner with influencers Influencer marketing isnt just for big brandsits a powerful tool for nonprofits looking to amplify their mission through trusted voices. Not everyone can give money right awaybut they might become some of your most passionate advocates if you offer them other ways to get involved.

Social Media Marketing

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z

Buffer Marketing

JULY 10, 2025

Your Instagram marketing strategy can include: Organic marketing : Consistently post reels, carousels, stories, and in-feed posts to grow your following. Influencer marketing : If you’re a business, you can partner with influencers to increase your Instagram reach. Lean into trends.

User-Generated

Buffer Marketing

JULY 22, 2024

💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts. Conversion is an objective for lead generation.

Advertising

Sprout Social

JULY 25, 2025

million users spending nearly 2 hours a day across more than six platforms, it’s tough to stop the scroll. Show that real people enjoy your brand by sharing user-generated content (UGC) and real testimonials. Use humour UK social media users love dry, topical or self-deprecating humour. And with 56.2 But timing matters.

Branding

Sprout Social

AUGUST 1, 2025

With an increasingly diverse user base and a unique style of content consumption, TikTok demands an informed approach from brands. Key UK TikTok usage statistics TikTok’s user base—and the way people use the network—is evolving fast. How many TikTok users are there in the UK? How much time do UK users spend on TikTok?

Gen Z

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z

Sprout Social

JULY 15, 2025

Users are getting advice from peers and influencers, some of which are healthcare professionals active on TikTok. More and more, HealthTok users are turning to the app for insight on their health instead of a doctor. Social media is becoming a search engine, especially among younger generations.

Health

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. The play: Trust in influencers is holding steady and growing in some pockets. Social users turn to the platforms as a safe space to talk about their health.

Gen Z

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Thats because customers find user-generated content 2.4x

PR

Sprout Social

APRIL 3, 2025

UK Instagram trends in content and user engagement Content creation is a fundamental part of managing a successful Instagram account. They employ several tactics to engage their Instagram audience in the UK, including: Prioritising user-generated content. Treating customers as influencers. Fostering community.

Gen Z

Neil Patel

JUNE 10, 2025

That’s where influencer marketing comes in. Influencer marketing is user-generated content (UGC) taken to the next level. Macro-influencer With macro-influencers, whose reach falls between 100,000 and 1 million followers, you can tap into much larger audiences.

Branding

Duct Tape Marketing

FEBRUARY 26, 2025

Rand is a well-known expert in search engine optimization (SEO) and digital marketing, with deep insights into the evolving landscape of Google search and the rise of the zero-click internet. Content marketing needs a shift Creating content that thrives on Google, social media, and other platforms without requiring clicks is the new game.

Marketing Strategy

Hubspot Marketing

APRIL 2, 2025

My personal social media is full of four main things: family, friends, food, and UGC. This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. Its no secret that a lot of people dont trust marketers and advertisers. Create a hashtag.

User-Generated

Duct Tape Marketing

APRIL 2, 2025

AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. Omni-channel marketing is essential. Your objective as a business needs to be to generate more revenue, right?

Marketing

Businesses Grow

MAY 19, 2025

This combination of a wooded lodge, generous people, great food, big brains, and relaxing fun ignites people and takes them to a new level of competence and confidence. Decoding Authenticity by Generations Dr. Mara Singer revealed some new, original research on how emotional needs shift by generation.

Gen Z

Hootsuite

OCTOBER 30, 2024

Educational content A Statista survey found that 41% of Instagram users want informative content on the app. Entertaining content Fifty percent of Instagram users crave funny content : don’t let them down! Don’t wait for users to engage with you. And when all else fails, hit up our social media content ideas cheat sheet.)

Management

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Influencer Marketing

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Influencer Marketing

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z

Hubspot Marketing

MAY 2, 2023

At its core, Lemon8 is a photo-sharing app designed to inspire users. While users and creators have been vocal about their frustrations with Instagram and its unpredictable algorithm over the past couple of years, are people looking for the next Pinterest when they could still use the original? billion users), Instagram (2.3

Real Estate

Hubspot Marketing

MAY 2, 2023

At its core, Lemon8 is a photo-sharing app designed to inspire users. While users and creators have been vocal about their frustrations with Instagram and its unpredictable algorithm over the past couple of years, are people looking for the next Pinterest when they could still use the original? billion users), Instagram (2.3

Real Estate

Neil Patel

SEPTEMBER 22, 2020

Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. More users, more sales, and more brand awareness. What’s not to love?

Fashion

Hubspot Marketing

APRIL 8, 2021

Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives. This post will explain why businesses should post on Facebook and share an expansive list of Facebook post ideas that you can use to interact with your audience and generate engagement. Why should businesses post on Facebook?

User-Generated

Neil Patel

NOVEMBER 12, 2021

Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic. When it comes to profitability, it’s all about the conversion power you generate. Rather than typing out a new message to each user, consider using a tool like Mobile Monkey to send engaging messages over time.

Fashion

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing

Content Marketing Institute

APRIL 13, 2018

As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. Leverage user-generated content. The bold content encouraged users to post their own images of the coffee scrub using those hashtags. Food is a popular category on Instagram.

Food

Girl Power Marketing

JANUARY 26, 2021

We’ve written about various influencer topics in the past, and one thing is clear: influencer marketing has evolved, and marketing strategies must also evolve to remain relevant. Here are some of the influencer marketing trends predicted for 2021. per 1k followers. per 1k followers.

Influencer Marketing

Sprout Social

MAY 30, 2024

According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has mastered influencer marketing. Similarly, while the food and drink industry has a low average rate of 1.19%, it thrives on Instagram with a 2% engagement rate.

Price

Hubspot Marketing

MARCH 30, 2020

The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. And, of those users, 80% are teen males.

Branding

Hubspot Marketing

JANUARY 29, 2024

In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. Lee rose to fame by doing food reviews of local, independent, and family-owned restaurants in his hometown of Las Vegas. They often yield more success for marketers than if they were to work with celebrities or macro-influencers.

Gen Z

Rock Content

JULY 13, 2020

These are: Relevant and valuable content User Experience (UX) Mobile SEO Voice search Visual searching Rich and Featured Snippets User-focused optimization (BERT algorithm) E.A.T. content Influencer content optimization Video content optimization. User Experience (UX). User Experience (UX). Visual searching.

SEO

Sprout Social

SEPTEMBER 14, 2023

Using hashtags can help even more TikTok users discover your content and boost your view count. Make sure you’re using hashtags that are both relevant to your content and are popular, ensuring you can generate some reach from your hashtags. Community challenges are started by creators and TikTok users.

User-Generated