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How to Use Paid Ads to Market to Pet Owners Effectively

Neil Patel

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Or, they may just be looking for a convenient place to buy everyday pet supplies.

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How to Use Social Media for Small Business: 11 Simple Tips

Hootsuite

Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. Imperfect Foods gained important audience insights with Pinterest’s interest targeting. View this post on Instagram.

Food 145
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. For example, expertise, convenience, or price.

PR 74
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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. 100,000 to 1 million followers, like food and travel creator Jean Lee (115K followers). Check out our post on influencer pricing for all the details.

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22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

Instagram is a place where users want to discover and follow brands too. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. Product tags – Make posts shoppable with Product Tags that show product prices and details and let users add them to their cart easily.

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A closer look: What brands need to know about COVID-19

Sprout Social

From there, we see the COVID-19 topic volume continue to rise in conjunction with key events like Wuhan being placed in quarantine (January 23) and the WHO declaring a global health emergency (January 30). The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Branding 110
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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. Marketplace listings can include product shots, pricing, product specifications, and purchasing information. On each board, you could place images of trip activities that link to your website.

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