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On the other side of the coin, it’s important to make your ads broad enough that they capture a decent segment of your targetmarket. Building targeted ad campaigns means thinking about what your audience wants. Let’s say you own a real estate company and you’re looking to help customers sell their current homes or buy new ones.
Cadbury is known for making high-end chocolate and candy, so when they started producing low-end food products, like instant mashed potatoes, it’s not surprising to learn that their association with the finest chocolates weakened. Cadbury's Instant Mashed Potatoes (The Worst). Image Credit: Geek Goes Vintage. Image Credit: Pinterest.
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This research should assess customer interest and ensure the target audience has the financial means to purchase your solution. Your business plan should include an in-depth market analysis. Business description: Provide information on the business name, structure, targetmarket, and company history.
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One day while you’re making a latte behind the counter, you overhear two customers in line talk about your food selection. “I Are they launching new products? Developing newmarketing campaigns? If you do, be sure to tell people about it with a targetedmarketing campaign. Discover new sales leads.
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