Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 110

Gen Z Branding Millennials Transform 110

Hubspot Marketing

JANUARY 29, 2024

It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media.

Gen Z 117

Gen Z User-Generated Education Food 117

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 124

Social Media Marketing Gen Z Millennials Influencer Marketing 124

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Use this platform to: Find the right influencers.

Branding 95

Branding Gen Z Fashion Food 95

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 108

Social Media Marketing Gen Z Health Marketing 108

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. Create a hashtag strategy.

Gen Z 137

Gen Z SEO User-Generated Shoppers 137

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. While the space is not exclusively for creators, there are plenty of resources and opportunities for them, says Operations Manager Cansu Yetişgin. 

Gen Z 100

Gen Z Branding Influencer Marketing Fashion 100

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

SmartBrief - Marketing

DECEMBER 4, 2023

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers.

Gen Z 72

Gen Z Millennials Marketing Marketers 72

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. It ranks third in ROI, remaining tried and true.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Neil Patel

MARCH 22, 2021

Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. What Is the Dispo App? The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Welcome Software

MARCH 11, 2022

8 Content Lifecycle Management Stages (And Best Practices). 60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? Stages of content lifecycle management.

Management 52

Management Gen Z Whitepaper Content Marketing 52

SmartBrief - Marketing

DECEMBER 4, 2023

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers.

Gen Z 52

Gen Z Millennials Marketing Marketers 52

Buffer Marketing

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. This highlights potential regulatory challenges in the EU market.

Gen Z 88

Gen Z User-Generated Transform Education 88

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with. per $1 spent on influencers.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 There are now 3.8 Viral Nation has an average 4.8-star

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. Build brand loyalty. Drive leads and sales.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

OCTOBER 30, 2019

But we aren’t looking to buy Twitter shares, we’re looking to market our brands. So how does all this shake out for brands looking to refresh their Twitter marketing strategy ? are the company’s second- and third-biggest marketers. Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. (By

Gen Z 112

Gen Z Marketing Marketers Advertising 112

Martech

NOVEMBER 10, 2022

For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance. A large swath of younger Gen Z consumers flock first to these platforms and build strong communities around them.

Gen Z 109

Gen Z Fashion eCommerce Influencer Marketing 109

Girl Power Marketing

OCTOBER 14, 2021

they are often overlooked by marketers, specifically when digital campaigns are created. When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for. Though Baby Boomers hold more than $2.6

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

they are often overlooked by marketers, specifically when digital campaigns are created. When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for. Though Baby Boomers hold more than $2.6

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Millennials 129

Millennials Gen Z Retail Marketing 129

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 102

PR Customer loyalty User-Generated Marketing 102

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? If you’re totally new to the platform or don’t quite “get it,” this quick guide to Twitch marketing will break down everything you need to know. Why does Twitch matter for marketers? What are some Twitch terms that marketers should know?

Gen Z 130

Gen Z Branding Millennials Real Estate 130

Hubspot Marketing

DECEMBER 4, 2023

To help you out, we created a helpful guide for creating your Facebook Business Page, and we compiled the tips below to ensure your page takes full advantage of everything Facebook marketing offers. It’s an asset you manage from a personal Facebook user account as a Page Administrator. Collaborate with influencers.

Gen Z 124

Gen Z User-Generated Millennials B2C 124

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Gen Z 121

Gen Z B2C Shipping Marketing 121

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Marketers also cite Instagram as the most effective channel for engagement. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Influencer marketing. Monitor your sales performance via Instagram analytics.

Gen Z 107

Gen Z User-Generated Shoppers Real Estate 107

Hootsuite

DECEMBER 8, 2022

If it seems like every brand is working with influencers these days, you’re not imagining it — they are. marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Because influencer marketing works.

Gen Z 96

Gen Z Influencer Marketing User-Generated Promotion 96

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Social media has also become a significant driver for news, business operations, sales cycles and marketing. Proactively plan for crisis management.

Communications 103

Communications PR Gen Z Analytics 103

Hootsuite

APRIL 7, 2022

New social media apps and platforms marketers should watch in 2022. In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. We’ve created a guide to Twitch marketing for you. Source: Statista.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Hubspot Marketing

JULY 28, 2022

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers.

Direct Mail 116

Direct Mail Gen Z Fashion Manufacturing 116