Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” “That’s a trap social media managers fall into. .

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” Snap generated $1.13

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Martech

JANUARY 29, 2024

It also has marketers asking two age-old philosophical questions, “What does it mean to be human?” Here are practical pointers about those questions for those in business and marketing. For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data.

Gen Z 96

Gen Z Fashion New Technology Product 96

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 111

Gen Z Branding Millennials Transform 111

TechWyse

MARCH 28, 2023

But if one thing is for sure, it’s that the marketing world wasn’t at a standstill. From International Women’s Day ads to Coke’s “Masterpiece” campaign, here’s what happened this month in marketing. But what does that have anything to do with marketing? Marketing Content to Gen Z?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

JANUARY 29, 2024

It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media.

Gen Z 107

Gen Z User-Generated Education Food 107

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

Retail 112

Retail eCommerce Gen Z Transform 112

Set Up

MAY 13, 2024

Welcome to the Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Trending Topics Gen Z = Penny Pinchers While economic conditions are on the rise, Gen Z’s not buying it.

Gen Z 52

Gen Z Law Price Promotion 52

Hubspot Marketing

SEPTEMBER 12, 2023

This strategic approach not only allows you to tap into new markets and demographics but also provides you with the opportunity to connect with users who have a genuine interest in your products or services. Additionally, our Consumer Trends Survey found that most Gen Z prefers social search over traditional search engines.

Gen Z 123

Gen Z Product User-Generated Millennials 123

Hubspot Marketing

JANUARY 2, 2023

Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025. The new wave of employees will come with a different set of workplace expectations and priorities than the generations before. Incorporation of social media for recruitment. Problem-solving.

Gen Z 115

Gen Z Law Marketing Marketers 115

Hubspot Marketing

SEPTEMBER 26, 2022

This post will delve into why consumers join online communities, the benefits they get from participating in them, and what this means for marketers. Online communities are especially impactful for Gen Z, who value in-the-moment connection. Takeaways for Marketers. Why Consumers Participate in Online Communities.

Gen Z 105

Gen Z Customer loyalty User-Generated Communications 105

Martech

DECEMBER 29, 2022

But how will marketers ride this wave? We can expect household entertainment names to continue launching streaming platforms as they aim to increase their subscriber base, stay relevant, and offer lower price points,” said Laura Connell, consumer trends manager for audience research company GWI. Get MarTech! In your inbox. Processing.

Gen Z 110

Gen Z Advertising Advertisers Transform 110

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies).

Gen Z 111

Gen Z Transform Retail Entertainment 111

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Martech

APRIL 5, 2022

A diverse marketing organization aids access to diverse markets. Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Get the daily newsletter digital marketers rely on. Adobe ) 70% of Gen Z consumers are more trusting of brands that represent diversity in ads. Forrester ).

Gen Z 110

Gen Z Millennials Customer Acquisition Advertising 110

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. But ads are not the only way to do marketing on the platform.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 115

Gen Z Pharmaceutical Customer Acquisition Marketing 115

TechWyse

JUNE 26, 2023

But what about the marketing world? As we all know, there’s always something exciting going on in the digital space, whether that be a TikTok trend that pushes people to create viral content or a new and improved platform that revolutionizes marketing. This month was no exception.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn. of its US user base to be exact.

Gen Z 88

Gen Z User-Generated Entertainment Millennials 88

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Martech

JULY 21, 2022

For Gen Z, that number soared to 69%. And marketers need to know what other reasons their customers might leave, because it’s so easy for them to switch. Thirty-two percent of Gen Z stopped using a brand in the last year. Thirty-two percent of Gen Z stopped using a brand in the last year. Why we care.

Gen Z 103

Gen Z Millennials Branding Customer loyalty 103

Martech

DECEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is sustainability just a message to your audience, or is it a practice? For marketers in other industries, get ready for the questions about sustainable advertising.

Gen Z 88

Gen Z Millennials Marketing Marketers 88

Martech

APRIL 7, 2022

The New York event showed marketers a crash course about the metaverse and how games are part of that. For Gen Z, 80% consider themselves gamers. Get the daily newsletter digital marketers rely on. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. moms playing games.

Gen Z 109

Gen Z Advertising Advertisers Marketing 109

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM.

Management 118

Management Gen Z CRM Shipping 118

Businesses Grow

MARCH 27, 2023

Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? Bill was 52 and Phil was 25. The company they founded?

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hubspot Marketing

JUNE 22, 2022

Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. In order to make the right decision, it's essential to understand their unique audiences, marketing opportunities, and algorithms. TikTok is known as the platform for Gen-Z — and the stats confirm it.

Gen Z 118

Gen Z Millennials Price Social Media Marketing 118

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Gen Z 121

Gen Z Entertainment Transform User-Generated 121

Businesses Grow

JANUARY 25, 2024

I managed my diagnosis the best I could while hiding it from the workplace for decades because it did not offer me the psychologically safe environment that I required. Over the years, I rose up the ranks to Chief Marketing Officer, still keeping my personal and professional lives separate. Marketing career burnout is real, my friends.

Health 79

Health Gen Z Food Marketing 79

Hubspot Marketing

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. However, it's still smart to keep an eye on platforms that could offer solid marketing opportunities in the future.

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. One way this trend will manifest is through the continued growth of the ~$17B menopause market. But the market is still ripe for disruption.

Gen Z 104

Gen Z Non-Profit Millennials Shipping 104

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Create pi-shaped marketers When ChatGPT launched last year, it disrupted just about every business function.

Gen Z 107

Gen Z New Technology Marketing Plan Product 107