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How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million

Hubspot Marketing

Together, we created a seven-page brand strategy doc like a marketing plan, but for me. Why Gen Z Should Be Building Personal Brands A lot of people underestimate just how digitally fluent Gen Z is. Eventually, I saw the opportunity to carve out my own space, especially as a Gen Z woman talking about AI.

Gen Z 109
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How millennials use social media: What marketers need to know

Sprout Social

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” This is an important area where marketing to Gen Z differs from marketing to Millennials.

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PPR special edition: The best brands on social media in 2024

Sprout Social

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 91
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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. So, here, you outline your content.

Tentpole 121
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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

Chilis Grill & Bar: Organic Social Media Marketing One brand that is doing particularly well with its organic social media marketing lately is Chilis Grill & Bar. The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. Its a win-win.

Gen Z 124
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The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Hubspot Marketing

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 86
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Social media marketing: Strategy template and tips for 2025

Hootsuite

Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media. This makes it easier to show the value of your work and secure buy-in from your boss. It’s time to learn.