Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. Case in point: The Gen Z caviar bump.

Gen Z 100

Gen Z Millennials Food Global Marketing 100

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? They don’t have a clear content preference.

Gen Z 95

Gen Z User-Generated Millennials Transform 95

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. 5 Gen Z Myths, Debunked. Even myself, born in 2001.

Gen Z 101

Gen Z Entertainment User-Generated Retail 101

Martech

JULY 14, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. We spoke with Jean Castanon, AmEx’s VP of Product Referral Marketing, to find out what’s behind the program’s success. It’s been extremely successful.”. Why we care.

Gen Z 112

Gen Z Millennials Direct Mail Product 112

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

ConsumerTalk

FEBRUARY 15, 2023

Millennials and Gen Z account for more than $600 billion in retail sales, so these are crowds you want to engage with. It takes some know-how to get younger consumers to engage with your brand when you're not part of that generation, but it can be done if you make the effort to learn what makes Gen Z tick.

Gen Z 98

Gen Z Branding Millennials Retail 98

Martech

APRIL 19, 2022

Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by agency Razorfish and VICE Media Group. One third of Gen Z gamers want virtual stores to shop at in the 3D worlds they explore.

Gen Z 114

Gen Z Millennials Health Branding 114

CMO Network

AUGUST 4, 2023

Millennials and Gen Zers may seem alike, but they deserve more than a one-size-fits-all marketing approach. Let these three tips guide your strategic planning for 2023.

Gen Z 77

Gen Z Millennials CMO Marketing 77

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Duct Tape Marketing

SEPTEMBER 23, 2020

How to Prepare for Gen Z as a Small Business Owner written by Jenna Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Dorsey. He is President of The Center for Generational Kinetics. Jason has led Gen Z, Millennial, and generational research on four continents.

Gen Z 97

Gen Z Millennials Customer Marketing 97

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Figuring out how to make your marketing click with a younger crowd is easier than you think. Marketing trends come and go.

Gen Z 87

Gen Z Millennials Shoppers Price 87

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. What Gen Z consumers expect from brands on social media.

Gen Z 137

Gen Z Millennials User-Generated Entertainment 137

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.

eCommerce 212

eCommerce Gen Z Transform Millennials 212

CMO Network

FEBRUARY 22, 2023

If the goal of He Gets Us is to target a diverse range of young people and “spiritually open skeptics,” the actions of some of the campaign’s affiliated groups and donors might make the skeptics even more skeptical.

Gen Z 84

Gen Z Millennials Marketing Marketers 84

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

SEPTEMBER 19, 2022

As marketers, it's important to know your audience's favorite social channels. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook. of users are over 50.

Gen Z 132

Gen Z Millennials Social Media Marketing User-Generated 132

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 111

Gen Z Branding Millennials Transform 111

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. Gen Z and millennials have direct spending of around a trillion dollars through Snapchat!

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Hubspot Marketing

SEPTEMBER 21, 2022

Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point.

Gen Z 124

Gen Z Millennials Branding User-Generated 124

Hubspot Marketing

AUGUST 7, 2023

Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms over actual search engines. But that’s not all – generative AI's also coming to search result pages, throwing another wrench in the way we’ve nearly always searched online. Those days are over.

Gen Z 92

Gen Z Millennials SEO Marketing 92

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hubspot Marketing

APRIL 5, 2024

Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream. And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced.

Gen Z 96

Gen Z Millennials Entertainment Manufacturing 96

Set Up

APRIL 16, 2024

At Set up , we are actively engaged with the Client and Agency sides of marketing since we are the bridge between the two. Based on our conversations with both sides and our surveys, we have a finger on the pulse of the needs and trends within the marketing industry. Are you working with a marketing agency that fits your needs?

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? But, the real story is how it's taken off with Gen Z. Since our first survey, Twitch usage grew by 29%, thanks to Gen Z and Boomers with the percentage of total consumers using it growing from roughly 7% to 9%. You can learn more about TikTok marketing here.

Gen Z 138

Gen Z Millennials User-Generated Branding 138

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. But if the same creators use AI to generate a mashup of two blockbuster films that are polar opposites, then their content gets less than 400,000 views.

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Transform Advertising Advertisers 122

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Hubspot Marketing

JULY 22, 2022

While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture. Gen Z also favors unboxing videos more than any other generation. TV Ads Are Key for Boomers and Gen X.

Gen Z 101

Gen Z Product Millennials Retail 101

Adobe Experience Cloud Blog

JANUARY 26, 2016

Up until a few months ago, I didn’t realize I was a millennial. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?

Millennials 91

Millennials Gen Z Thought Leadership Transform 91

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape.

Gen Z 52

Gen Z Millennials Health Transform 52

Search Engine Land

FEBRUARY 9, 2024

Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required). It should signify an innovation in executing search marketing strategies and thinking about platforms.

Gen Z 123

Gen Z Transform Millennials SEO 123

Adobe Experience Cloud Blog

AUGUST 11, 2014

Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.”

Gen Z 134

Gen Z Millennials Thought Leadership Marketing 134

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. The Influencer Marketing Landscape. Influencer Marketing Effectiveness. Influencer Marketing on Instagram. Influencer Marketing on TikTok. Let's dive in.

Influencer Marketing 137

Influencer Marketing Gen Z Millennials Price 137