Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Conversations like these are often shrouded in shame, but through places like online community forums and social media, theyre coming to the forefront.

Gen Z 72

Gen Z Pharmaceutical Health Millennials 72

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. This change could generate new opportunities for paid communities that provide access to more qualified, topic-specific audiences. of users identified as male and 39.1%

Branding 79

Branding Gen Z Pharmaceutical Health 79

illumin

APRIL 4, 2025

Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Buyers may place orders on their phones but still buy for their companies. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. This last one is a biggie.

Gen Z 135

Gen Z Pharmaceutical Customer Acquisition Marketers 135

Duct Tape Marketing

OCTOBER 24, 2018

I’m really curious to see, because you know the research just came out in the last few weeks from Bloomberg that says that next year, in fact, Gen Z, Generation Z, is actually going to outnumber millennials. Because to me, that generation actually should be called Generation L.

Transform 64

Transform Gen Z Millennials Pharmaceutical 64

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52