Hubspot Marketing

MARCH 20, 2023

What types of content do consumers prefer for learning about products and services? When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. What can marketers do? snackable content for any platform.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

TechWyse

MARCH 28, 2023

That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. Take a look at some of the tips below: Establish user awareness of the brand, track potential user groups, and explore consumer motivations. Marketing Content to Gen Z?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 89

Gen Z User-Generated Entertainment Millennials 89

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. The platform was a niche product until the pandemic when young people were searching for ways to chat with their friends and join online communities. It currently has about 196 million active monthly users.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

MAY 8, 2023

Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way. For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. Meta Shares New Tips to Maximize Ad Campaign Performance Source: Shutterstock Meta is frequently changing their ad systems to mitigate rising restrictions on user data. Do you want to know the best part?

Gen Z 40

Gen Z User-Generated Promotion Food 40

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 106

SEO Gen Z User-Generated Entertainment 106

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Sales Force: CMO

AUGUST 2, 2022

It should be, especially now with five generations currently in the workplace. Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. The key challenges affecting each generation. What about Gen X? The average Gen X caregiver spends 22.6

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hubspot Marketing

AUGUST 7, 2023

In fact, Threads reached 100 million users within five days. As you scroll through Threads, you'll begin to get a sense for what the users' expect from it. Use Threads as a brand awareness play — it's not meant for lead generation. Which means it's no place for your latest product demo, or a pitch for your new software feature.

Gen Z 94

Gen Z Thought Leadership User-Generated Advertising 94

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

FEBRUARY 1, 2023

About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing. A Deloitte study found that Gen Z and Millenials spend on average about 11 hours a week playing video games. Playing video games is no longer considered anti-social behavior.

Gen Z 89

Gen Z Advertising Advertisers Branding 89

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s also where millions of people go to discover products and, ultimately, spend some cash.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 121

Gen Z Entertainment Transform User-Generated 121

Hootsuite

JULY 11, 2022

Snapchat has over 306 million daily active users. of internet users ages 16 to 64 call Snapchat their favourite social media app. billion internet users in total—so 1.4% On average, Snapchat users spend 3 hours per month on the platform. Almost 50% of Reddit users also use Snapchat. Source: Digital 2022.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

DECEMBER 8, 2023

Table of Contents Search PPC Statistics Social PPC Statistics Search Engine Marketing Statistics User Behavior Statistics Paid Search Statistics Search PPC Statistics 90% of internet users see Google ads. 46% of web users can’t tell the difference between PPC ads and organic search links. 94% of people skip over search ads.

Gen Z 95

Gen Z User-Generated eCommerce Finance 95

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 115

Gen Z Entertainment Transform User-Generated 115

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. However, from there, Pinterest picked up people’s interest again and reached 445 million monthly active users.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Sprout Social

JUNE 14, 2022

But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. A joint TikTok account belonging to four gay men in their 70s has 7.3

Gen Z 98

Gen Z Transform Millennials User-Generated 98

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults. Try for free Ready for the next level?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2

Gen Z 112

Gen Z Transform Retail Entertainment 112

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Another marketing tactic non-profit organizations use is user-generated content. Brands often do this by sharing customer reviews. duet with @samsmith. ?

Non-Profit 113

Non-Profit Gen Z Millennials User-Generated 113

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 124

Shoppers Product Gen Z Promotion 124

Bannerflow

FEBRUARY 3, 2023

In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. Getting video engagement right is important because 86% of marketers say video has helped them generate leads. How do you engage customers in video marketing?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 110

Gen Z User-Generated Social Media Marketing Millennials 110

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? And how does your product or service fit into the solution?

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Hubspot Marketing

MARCH 5, 2021

The beta feature enables users to see and create 15-second videos with musical overlays. YouTube users -- at least in the U.S. -- could see Shorts appear any day now. A recent post from YouTube's Chief Product Officer Niel Mohan mentioned that Shorts is expected to be released in the U.S. billion cumulative daily views.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. A Facebook Business Page isn’t a user account like your personal page. of Facebook users access the site via mobile, and 81.8%

Gen Z 112

Gen Z User-Generated Millennials B2C 112

Hubspot Marketing

MAY 1, 2023

But, social commerce a controversial topic -- some people love it, others are exhausted by product placements everywhere. How Consumers Feel About Social Media Shopping For starters, just 41% of social media users feel comfortable buying products directly on social apps, and only 37% trust platforms with their card info.

Gen Z 91

Gen Z User-Generated Shoppers Shipping 91

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. There is no one-size-fits-all approach to selling your products on Instagram.

Gen Z 110

Gen Z User-Generated Shoppers Real Estate 110

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. Apparently, he just wanted “a new challenge” after working in advertising for 15 years. billion in lost ad revenue.

User-Generated 121

User-Generated Retail Non-Profit Advertising 121

Neil Patel

MARCH 22, 2021

With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Instagram Live Rooms bring a fun new dimension to product marketing. The problem?

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133