Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 107

Gen Z User-Generated Education Food 107

TechWyse

MARCH 28, 2023

That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. Marketing Content to Gen Z? They flash across our screens, promoting everything, from the latest gadgets and luxury makeup products to tantalizing fragrances and trendy clothes.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

MARCH 20, 2023

What types of content do consumers prefer for learning about products and services? When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Nowadays, when I want to search for something – whether it’s a product, a recommendation, or a review, I go right to TikTok. And data shows Gen-Z is doing the same. They go to TikTok or Instagram.”.

Gen Z 140

Gen Z Product Place Social Media Marketing 140

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. But building that trust is getting harder.

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Gen Z Market Trends Millennials Marketing 120

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation Z. Gen Z — born 1997-2012 — now makes up 40% of consumers. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. The platform was a niche product until the pandemic when young people were searching for ways to chat with their friends and join online communities. In America, we recently had a Gen Z elected to Congress.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Businesses Grow

SEPTEMBER 25, 2023

This view has now been adopted by many major brands, especially any product aimed at youth culture. Gen Z punches above their weight in its influence on culture, music, fashion, and business. Still, the brand had to be relevant to earn the place! Brand communities are rising in the most unexpected places.

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Gen Z Transform Marketing Marketers 127

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. Meta’s “Performance 5” framework provides data-backed tactics that align with the latest changes that have been taking place. But there are also many other ways to have a fun time without getting drenched.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hubspot Marketing

MAY 8, 2023

For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

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Gen Z Millennials Marketing Marketers 123

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. However, they’re not immune to occasional indulgences.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

JUNE 28, 2021

According to research conducted by the Harris Poll, on behalf of Sprout Social, 43% of Generation Z and 49% of Millennials have purchased directly from a social media platform. And that number is expected to rise as the consumers most likely to purchase on social media—Millenials and Gen Z—have increasingly more spending power.

Gen Z 107

Gen Z Transform Millennials Shipping 107

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? Keen to get started?

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Gen Z Price Target Market Customer 338

Sales Force: CMO

AUGUST 2, 2022

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. The key challenges affecting each generation. Gen Z (those born between 1997 and 2010) is entering the workforce in the midst of a significant reevaluation of how, where, and why we work.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

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Gen Z SEO Real Estate Millennials 93

Sprout Social

MARCH 21, 2024

In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. Run and measure campaigns.

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Branding Gen Z Fashion Food 97

Hubspot Marketing

AUGUST 15, 2022

For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

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Gen Z Millennials Shoppers Retail 98

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

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Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

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eCommerce Gen Z B2C Shoppers 94

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Image Source Google has noticed this switch, with one of its executives even saying that Google Search and Maps have lost searchers in younger generations who instead turn to apps like TikTok and Instagram to look for places to eat. 2014 - Musical.ly

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Hubspot Marketing

AUGUST 7, 2023

McTiernan continues, "We had the channel up and running within 24 hours of Threads launching and have oriented our engagement strategy on creating content that highlights our product yet in a playful and approachable way. Which means it's no place for your latest product demo, or a pitch for your new software feature.

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Gen Z Thought Leadership User-Generated Advertising 95

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s also where millions of people go to discover products and, ultimately, spend some cash.

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eCommerce Gen Z User-Generated Retail 93

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults. Try for free Ready for the next level?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hubspot Marketing

FEBRUARY 27, 2023

YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. 70% of shopping enthusiasts turn to Instagram for product discovery. Source ) 10. Source ) 11.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Lynton Web

JANUARY 29, 2024

1 product discovery channel for Gen Z and Millennials (31% of customers use social to find answers to questions), it’s no wonder marketers are increasing their spend here this year. Google will also take notice and may place your site lower in rankings. With social media being the No.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. Quality content becomes more valuable when people talk about your products, services and brands on social media, and when these conversations and feedback appear in social media search. Search engine results generally provide information. spend ~5 hours per week on Instagram.

Gen Z 127

Gen Z Fashion Food Entertainment 127

Hubspot Marketing

MAY 1, 2023

Why Consumers Use (& Love) Social Media Before asking social media users what the heck they're doing on social media all day, we asked them to choose the top three reasons they log on in the first place. About one in five YouTubers use the app to keep up with brands and products. Just about one in three U.S.

Gen Z 116

Gen Z Entertainment Education Social Media Marketing 116

Search Engine Land

FEBRUARY 1, 2023

About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing. A Deloitte study found that Gen Z and Millenials spend on average about 11 hours a week playing video games. They naturally integrate products and services into the game.

Gen Z 93

Gen Z Advertising Advertisers Branding 93

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok was the number 1 downloaded app in the Apple app store and in fourth place on the Google Play store.

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Hootsuite

JULY 11, 2022

So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. 54% of Gen Z snappers use the app weekly. In this case, Gen Z refers to folks aged 12 to 17. Snapchat age demographics. 39% of Snapchat’s advertising audience is between the ages of 18 and 24. Source: Digital 2022.

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Gen Z User-Generated Advertising Advertisers 103

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

JUNE 14, 2022

But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. A joint TikTok account belonging to four gay men in their 70s has 7.3

Gen Z 97

Gen Z Transform Millennials User-Generated 97

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Buyers may place orders on their phones but still buy for their companies. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. Cross-selling : Offering customers related or complementary products.

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Gen Z Pharmaceutical Customer Acquisition Marketing 128