Gen Z Product Promotion Shoppers 
Neil Patel
AUGUST 30, 2021
Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.
Sprout Social
NOVEMBER 11, 2019
For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?
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Sprout Social
JULY 22, 2021
We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.
Hubspot Marketing
APRIL 5, 2024
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. Most TikTok users are Gen Z, making up 44.7%
Hootsuite
OCTOBER 25, 2021
There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service.
Hubspot Marketing
NOVEMBER 5, 2019
In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?
SocialPilot
JANUARY 10, 2024
Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2. How cool is that?
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