Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. Most TikTok users are Gen Z, making up 44.7%

Gen Z 90

Gen Z Millennials Entertainment Manufacturing 90

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 112

Retail eCommerce Gen Z Transform 112

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content. are under 40 ( Statista ).

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Search Engine Land

JULY 5, 2023

adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). Why we care. won’t be a big factor yet – and may never be.

eCommerce 93

eCommerce Gen Z Shoppers Millennials 93

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 120

Shoppers Product Gen Z Promotion 120

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website.

eCommerce 89

eCommerce Gen Z B2C Shoppers 89

Martech

DECEMBER 29, 2022

For example, investing in the audiences that are most inclined to buy your product or service instead of mass reach.”. Changes in adtech tend to initiate from the economic power of the buy-side and then get pushed through the ecosystem,” said Curt Larson, Chief Product Officer at omnichannel ad exchange Sharethrough. Get MarTech!

Gen Z 110

Gen Z Advertising Advertisers Transform 110

Calvyn Lee Blog

JANUARY 28, 2023

While social buying is already a success in China and India, it has been slower to catch on in the West, where shoppers are hesitant to trust social buying apps and features. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

AUGUST 15, 2022

For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

Gen Z 93

Gen Z Millennials Shoppers Retail 93

Martech

MARCH 24, 2022

YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 120

Gen Z Millennials Shoppers Digital Marketing 120

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. views and growing.

Gen Z 127

Gen Z SEO User-Generated Shoppers 127

Martech

AUGUST 4, 2021

It allows grocery shoppers to take a picture of their grocery receipt and text it for the additional savings. Aisle’s website also groups products in categories for their users to discover. Gen Z is 153% more likely than the average consumer to sign up for discounts via SMS, according to one study we reported on this year.

Gen Z 119

Gen Z Branding Shoppers Retail 119

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2. How cool is that?

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

Gen Z 88

Gen Z SEO Real Estate Millennials 88

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 115

Gen Z Millennials Retail Price 115

Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 142

Gen Z eCommerce Shoppers Millennials 142

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s also where millions of people go to discover products and, ultimately, spend some cash.

eCommerce 92

eCommerce Gen Z User-Generated Retail 92

Sprout Social

AUGUST 29, 2023

A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help. According to PwC, 44% of consumers say they would be interested in using chatbots to search for product information before they make a purchase.

Customer 79

Customer Gen Z Shoppers User-Generated 79

Martech

AUGUST 5, 2021

Coupons, the Gen Z way . It allows grocery shoppers to take a picture of their grocery receipt and text it for the additional savings. Aisle’s website also groups products in categories for their users to discover. I keep hearing CEOs say they need workers back in the office for ‘productivity.’ Read more here.

Gen Z 108

Gen Z Transform Price User-Generated 108

Hubspot Marketing

MAY 1, 2023

But, social commerce a controversial topic -- some people love it, others are exhausted by product placements everywhere. How Consumers Feel About Social Media Shopping For starters, just 41% of social media users feel comfortable buying products directly on social apps, and only 37% trust platforms with their card info.

Gen Z 86

Gen Z User-Generated Shoppers Shipping 86

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. There is no one-size-fits-all approach to selling your products on Instagram.

Gen Z 112

Gen Z User-Generated Shoppers Real Estate 112

Scoop.it!

AUGUST 17, 2023

As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 76

Gen Z Marketing Strategy Real Estate Millennials 76

SmartBrief - Marketing

AUGUST 24, 2023

Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings. Off-site audiences, informed by first-party data, allow brands, both endemic and non-endemic, to tailor advertising spending to key shopper groups.

Retail 52

Retail Transform Shoppers Gen Z 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Econsultancy

DECEMBER 3, 2021

54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hootsuite

OCTOBER 25, 2021

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. An editorial calendar, listing posting frequency, as well as who’s responsible for content production.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

OCTOBER 28, 2021

Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. Users can complete purchases within the app or on the seller’s website, using Facebook Messenger to communicate directly with brands about specific products or orders. Products featured:?Moisture

Gen Z 117

Gen Z Transform eCommerce User-Generated 117

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link].

Millennials 135

Millennials Gen Z Retail Marketing 135

Martech

MAY 13, 2022

Mobile push notifications built into loyalty apps alert customers about offers, content, and product updates. And it’s no wonder—mobile marketing offers several key advantages to traditional digital marketing, especially when it comes to reaching younger consumers like millennials and gen z.

Transform 114

Transform Gen Z Shoppers Retail 114

Neil Patel

FEBRUARY 11, 2021

Both options allow brands to reach a targeted audience with specific products and create an immersive shopping experience that’s harder to achieve with a traditional store. For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. Physical Pop-Up Shops. Tupperware.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Sprout Social

AUGUST 2, 2022

In July 2022, YouTube announced a partnership with Shopify that will make it easier for sellers to manage their products and stores. They have even introduced a new area in the Explore tab that will allow social shoppers to more easily find relevant content. Brand bringing this trend to life: Sephora. Creator-led content.

Gen Z 139

Gen Z Promotion Shoppers Energy 139

Sprout Social

MAY 26, 2022

74% of users say the app inspired them to discover more about a product or brand. Especially for product-based brands, TikTok Shopping features can be a great way to expose your audience to your goods, whether directly in your videos or on your profile’s product showcase tab. One study found that TikTok shoppers are 1.7

Gen Z 142

Gen Z User-Generated Marketing Marketers 142

Girl Power Marketing

AUGUST 9, 2021

Private labeling is the process of selecting products that have already been developed and then adding your brand to the mix. Sustainable Products and Packaging. Sustainable products will fetch $150 billion this year in the United States, and that dollar amount is expected to grow each year. Increased Private Labeling.

Manufacturing 52

Manufacturing Gen Z Logistics Millennials 52

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. Demand Gen goes global Google Ads introduced Demand Gen on a global scale in October, extending access to all advertisers.

User-Generated 122

User-Generated Retail Non-Profit Advertising 122

TechWyse

JANUARY 31, 2023

Marketers have noticed the rise of TikTok influencers and their impact on online audiences (especially GenZ), and are quickly implementing the social network into their marketing strategies. Instead, you need to make your business stand out and convince shoppers that your products/services are worth the investment.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52