SmartBrief - Marketing

JULY 11, 2023

Association of National Advertisers offers insights into the popularity of the app and notes authenticity is the biggest draw amongst Generation Z. When PepsiCo discontinued Sierra Mist and launched Starry , the marketing team decided to target a younger audience with a more vibrant campaign that would resonate with Generation Z.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? TikTok is the place to be.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. GWI , 2020) Social Commerce Purchasing Stats $86.21 dollars in 2022.

Gen Z 119

Gen Z Millennials eCommerce Social Media Marketing 119

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What types of content do consumers prefer for learning about products and services? What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

OCTOBER 11, 2023

The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging.

Gen Z 127

Gen Z User-Generated Transform Social Media Marketing 127

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. But why is social media marketing so important? Benefits of Social Media Marketing.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 91

Gen Z User-Generated Entertainment Millennials 91

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption.

Gen Z 114

Gen Z Inbound Marketing User-Generated Entertainment 114

Businesses Grow

APRIL 17, 2023

This raised many grave security concerns, but there’s also a vital lesson here about the future of social media marketing and social listening platforms. The Rise of Discord The first lesson about the future of social listening is that this leak occurred on Discord … and it was undetected there.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

MAY 8, 2023

Another powerful earned media asset is content from your very own satisfied customers who might share their pleasant experiences on social media, review sites, or other channels. Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way.

Gen Z 127

Gen Z Millennials Marketing Marketers 127

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

SEPTEMBER 26, 2022

According to HubSpot’s State of Consumer Trends Report , 24% of social media users have actively participated in an online community in the last three months. This post will delve into why consumers join online communities, the benefits they get from participating in them, and what this means for marketers.

Gen Z 109

Gen Z Customer loyalty User-Generated Communications 109

Hubspot Marketing

OCTOBER 3, 2022

TikTok has 1 billion global daily active users. Of marketers that buy paid ads on social media, 65% purchase them on TikTok. Marketers say that TikTok is the second most effective platform for video content. 36% of consumers want to learn about products through short-form videos like TikToks or Reels.

Gen Z 134

Gen Z Advertising Advertisers User-Generated 134

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 105

Gen Z Direct Mail User-Generated Millennials 105

TechWyse

JUNE 26, 2023

From Meta’s Performance 5 framework to Twitter Blue, here’s what happened this month in marketing. Meta Shares New Tips to Maximize Ad Campaign Performance Source: Shutterstock Meta is frequently changing their ad systems to mitigate rising restrictions on user data.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Digital Marketer

JUNE 7, 2023

What is Ecommerce Social Media Marketing? Ecommerce social media marketing refers to the strategic use of social media platforms to promote, sell, engage, and support customers in the context of ecommerce. Are they millennials or Gen Z? What do they like and dislike?

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hootsuite

JULY 11, 2022

Snapchat has over 306 million daily active users. of internet users ages 16 to 64 call Snapchat their favourite social media app. billion internet users in total—so 1.4% On average, Snapchat users spend 3 hours per month on the platform. Almost 50% of Reddit users also use Snapchat. Globally, 52.9%

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats.

Gen Z 135

Gen Z Millennials User-Generated Advertising 135

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s also where millions of people go to discover products and, ultimately, spend some cash.

eCommerce 94

eCommerce Gen Z User-Generated Retail 94

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 115

Gen Z User-Generated Social Media Marketing Millennials 115

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Social media platforms like meeting user expectations while keeping them on-site.

Shoppers 77

Shoppers Gen Z Digital Marketing User-Generated 77

Neil Patel

MARCH 22, 2021

With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Instagram Live Rooms bring a fun new dimension to product marketing.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations. 

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations. 

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% That means over half of Earth’s entire population now uses social media. Having a huge audience of carbon-based life forms is one thing, but here are the real benefits of social media: 1.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? And how does your product or service fit into the solution?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. By now, you might be on all the major social media platforms.

Shoppers 127

Shoppers Product Gen Z Promotion 127

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. TikTok : Popular with Gen Z, it offers creative, short-form video content.

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. Millions of content creators are using it to publish video content consistently.

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Marketers land 66% more qualified leads through video marketing. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Social Media Video Statistics for YouTube 35.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hubspot Marketing

OCTOBER 17, 2022

Believe it or not, TikTok users aren't opposed to ads — they just have high expectations for them. The ad uses a Gen Z narrator to appeal to a similar demographic. Tiktok is quirky by nature, and marketers find success when they're willing to get creative and silly. Second, the delivery. Kung Fu Tea.

Gen Z 113

Gen Z Entertainment User-Generated Energy 113

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 106

Influencer Marketing Branding Gen Z Marketing 106

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations. Google knows this.

Gen Z 117

Gen Z Millennials User-Generated Marketing 117

Hootsuite

FEBRUARY 1, 2022

Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. Types of common collabs’ include brand shoutouts, sweepstakes, giveaways, and product unboxings. 4 quick tips for successful Twitch influencer marketing. Assess follower count.

Gen Z 104

Gen Z Food Influencer Marketing Marketing 104